One thing that has really changed in the past decade is the virtual elimination of outside marketing and big on-air contests in the Harrisburg-York-Lancaster region, just like most markets due to owner debt and the poor economy. Marketing can still greatly effect the ratings outcome, particularly in the more background formats like AC, which may be one of many reasons for WARM's recent lack of ratings performance. Remember WNNK's big contests? They dominated outdoor and ran a lot of TV. Or when you couldn't drive anywhere in Central PA without seeing a WTPA board for Coffee and the Jammer. And who could forget the massive TV campaign when Dame Media signed on BOB 94.9?
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Remember marketing?
- Thread starter RockofHBG
- Start date
If I only had the time or help, I'd be out promoting www.oldiesradio1620.com, whens the last time a station gave you a bumper or window sticker at a remote or even a pen? Nah, thats toooooo stupid these days.
RockofHBG said:
Pick any 100 people in the area, and ask them to listen to WARM for a couple of hours...then ask for their opinions about the music. If you don't hear the words "crappy" and "boring" repeated like a broken record, THEN start worrying about marketing. Not saying that marketing isn't important...just saying that it can never make up for crappy and/or "vanilla" music.
[quote
Pick any 100 people in the area, and ask them to listen to WARM for a couple of hours...][/quote]
Vinyl, do you run a research company? Do you have or have you seen a an actual perceptual study done on WARM? If the answer is "no" to both of those questions, then what you are stating is simply the opinion of you and your life-partner.
Pick any 100 people in the area, and ask them to listen to WARM for a couple of hours...][/quote]
Vinyl, do you run a research company? Do you have or have you seen a an actual perceptual study done on WARM? If the answer is "no" to both of those questions, then what you are stating is simply the opinion of you and your life-partner.
HAHAHA. To tell you the truth, my wife (and most people with any kind of musical sense, except for radio/music geeks like me) gave up on any serious radio listening years ago. So, if it's "just my opinion" then you have nothing to be afraid of. Why don't you go ahead and try the little experiment I suggested? Believe me, it's not a waste of your time...I assure you that it will be more productive than trying to "market" crappy/boring/vanilla music. 
If you're looking for innovation and music that isn't watered down corporate drivel, then radio probably isn't for you...
Todd, you're right about WTPA, I was there while the Coffey and Jammer frenzy was happening. And the show was promoted like a well oiled machine. Shirts, billboards even lunchboxes and CD's.. They did it right. I was so happy when they got back together. It just felt right having them on in the morning again, and Jeff had to leave us. I'm happy for him in that he went out doing what he loved. Not exiled out of the business like so many other talented people. Ed and Jeff had an unreal chemistry that helped.
A fact of life: With overall expenses rising, a bad economy with many businesses going under and many radio stations pretty much pulling teeth just to keep the doors open, marketing and promotional budgets have been slashed. Not just promotional, but capital improvement budgets have been cut, if you need something to stay on the air you can get it. If you can do without it for now, you do not spend the money. This goes along with the posts about voice tracking and lack of full time air people in many stations. This is a rough time to be running any business.
RockMustLive said:
I'm looking for music that has catchy tunes and instruments besides electronic percussion or blaring guitars. Hard to believe, but these things are virtually non-existent on local radio today. I really like the sound of moderate dynamic range compression that you get on the radio, because it "blends" the instruments together to give a nice "rich" sound, but when there are no instruments to begin with..........
vinyltapecd said:
I doubt this is criteria any programmer uses to decide what music to play on his station. It's all about playing hit songs and songs that research well and will BUILD an audience. Once that is figured out and you add air talent that people actually like (and are not just bland, pretty voices), then its time to market. You sound like you have a musical background as a musician or a teacher.
Regarding sound/music:
Many years ago, around the time CRL processing first was making it quietly onto the market, research came out that males for the most part, listen for the music, beat, etc. Women listen for the lyrics and could care less about the music. You can process a male oriented station much more heavily and get away with it. Process a female oriented station to the point they cannot clearly hear the lyrics and it is the kiss of death. The difference today, is that with so many crossover artists in AC and country, stations that program country and AC have more of a 50/50 male/female split where many years ago it leaned more heavily male or female depending on the format. What worked years ago may not work now.
Many years ago, around the time CRL processing first was making it quietly onto the market, research came out that males for the most part, listen for the music, beat, etc. Women listen for the lyrics and could care less about the music. You can process a male oriented station much more heavily and get away with it. Process a female oriented station to the point they cannot clearly hear the lyrics and it is the kiss of death. The difference today, is that with so many crossover artists in AC and country, stations that program country and AC have more of a 50/50 male/female split where many years ago it leaned more heavily male or female depending on the format. What worked years ago may not work now.
I seem to remember the term "listener fatigue" used quite.
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