B Lewis said:
I remember the OLD days of 740 WMBL at Atlantic Beach. It was a good Top 40 station in its time. You are too right...those days are gone!
Radio's days of having the "show biz" flavor have all but disappeared. Air staff used to be treated like celebrities. Some (very few) still are, but c'mon, it ain't what it used to be. Talent fees are becoming a joke. Appearances are expected of radio people now as part of the job. I used to make as much or more than my regular salary due to talent fees for live spots and remotes, and I was a six-figure air personality/PD.
I don't like to dwell too much on the past but the reality is that radio is not as important to the public as it used to be. It's certainly not as important to todays 18-44 demo as it was 20 years ago. There are too many other places to get the music and information that they crave.
Take for example the death of Whitney Houston. If it wasn't for radio back in the 80's she wouldn't have had the exposure and the ultimate star power that followed. Fast forward to February 11, 2012. How many people got the news about Whitney from radio? I have yet to run across anyone that said they heard about it from radio. It was either by texting, the internet or television. NOT radio. Why? Because radio isn't set up anymore to handle situations like this. I would venture to guess that 99% of the stations that should have been all over this were being voice-tracked at the time. What a shame that the medium that made her a star totally ignored her demise.
Another example? Several years ago when the space shuttle burned on re-entry, a top rated (but voice-tracked) station in my market (top 50) had a jock on the air that said "welcome back" to the crew of the shuttle assuming that the landing was going to go off without a hitch when he recorded his tracks. Little did he know. How stupid did he, and the station, look?
I had a great radio career and have worked at stations in top 10 markets that most jocks would love to have on their resume. But because of how radio is, especially at the local level, I don't think I'd ever want to be part of what it has become ever again...seriously.