"FM 93.9 began in Burlington as WFNS-FM, later WBAG-FM, the FM sister station to AM 1150 there. The Village Companies bought it around 1983-84, expanded the signal and moved the studios to Raleigh as Top 40 WZZU "94-Z". WZZU shifted to a new rock format in 1989 as "U-93.9" and later classic rock as "Classic Rock 93.9." It seems like the station might have gone by the "Rock 93.9" handle as well. In 1996, WZZU came under the same ownership as legendary rocker WRDU 106, so the format became soft rock WRSN "Sunny 93.9" in September of that year (just before Hurricane Fran blew in) so as not to compete directly with 106.1 FM..."
Heaver moved the signal to Raleigh in 1984 to shiny new digs in an office building at the corner of Blue Ridge Road and Lake Boone Trail and crammed it full of the best toys money could by, at the time, and borrowed liberally from Shannon's Morning Zoo in Tampa and Lander's Morning Zoo in Houston to crank up a full-throated CHR.
I remember a consultant (don't remember which one) addressing the brand-new staff a few weeks or maybe months after sign-on, describing how we wouldn't be playing the Beatles because their last hit was over 12 years earlier. We had some former WQDR staffers there (from back when 'QDR was AOR) and they were simply mortified. It did feel a bit like sacrilege, at the time, though it shouldn't have, given the format.
Gary Dickson was the PD -- he now does overnights at KDKA in Pittsburgh -- and co-hosted the Morning Zoo with Nola Roeper, his former partner from Heavner's then-property in Lexington, KY, WKQQ. Gary was later bumped to OM and Peter Delloro brought in as PD (I think he was another 'QDR transfer from when they flipped to country, though I don't remember). Nola later split to work with Ted Brown at WNEW in New York. I think she's out in LA now, producing direct-to-video films, though that may be a different Nola Roeper. Donna Mason replaced her as co-host, a Zoo fan with no radio experience but buckets of natural talent, and she of course later went on to work on WPTF.
94Z signed on in as a CHR in the fall of 1984 and was deader than Vaudeville five years later. I'd been shown the door in July or August of 1986, having been one of the original hires in '84 -- first as copywriter, later working as Morning Zoo producer. By the time it flipped to classic rock, I don't believe any of the original hires were left, other than maybe one or two. That includes sales and support.
I've got a "Best of the 94Z Morning Zoo" cassette on my CD case now (proceeds went to to the Ronald McDonald house). It was a terrific learning experience and, when it was cooking, not a bad CHR.
I just blogged on a piece about radio back in the day, pre-94Z, centering on 'QDR:
www.theninthhouse.net/tnh. Feel free to stop by, leave a comment and spread the word. I'd love to hear from you.
Peace...