> KEWS started on February 28, 1996 (If I recall correctly)
> The station did fairly well in it's first two books, getting
> a 1 share or higher in each book. It was slowly catching up
> to KRLD in some dayparts and advertising sales were strong.
> The owner (Infinity) spent millions on new studios that were
> due to be completed in early October.
I, too, remember the old KEWS "All News 94.9." Although I moved away before the signoff happened, I still got the Sunday Dallas Morning News and remember the tower collapse that signed a premature death warrant for KEWS. I wouldn't say KEWS did fairly well in its first two books as a 1 share is pretty poor in Dallas, even today when number one is below a 6. However, it was showing growth and had a pretty good chance of working if given time. Probably the biggest obstacle facing the station was that a long-term strategy for most businesses is the quarter after next. In other words, it didn't have the time it needed to make everything work. It also had a major problem when it came to making money in that it had a rather large staff. It also was plagued with technical glitches and bloopers from day one. My favorite was, "Hot one today with a high in the mid-100's!" I do, however, believe Infinity would have liked to have been able to commit to the station and its format. You don't go to the levels they went to if you're not committed to what you're doing. It was a rather sad situation as a lot of good people ended up getting railroaded, a situation where consolidation opponents can truly hang their hats. They left good jobs for jobs that didn't even last a year thanks to multiple mergers.
> During the course of the year, Infinity merged with CBS -
> meaning that they had one too many FM stations in the
> market. Infinity tried repeatedly to unload the weak 107.5
> frequency, but couldn't. They finally resorted to taking
> bids on ALL of their FM stations, including KVIL and Young
> Country. The only deal that made sense was one from Salem
> for KEWS in exchange for $30 million and 1190am.
I had heard Infinity was trying to unload 107.5 as well. However, my understanding was that KOAI would have moved to 94.9 if that had happened. I also heard there was a pretty good bid out there for KLUV, but Infinity concluded it would do better by selling 94.9 to someone who was virtually guaranteed not to compete with their existing stations, though they might regret that now with 94.9 KLTY being the biggest thorn in KVIL's side, and would give them another AM, thus giving them a full compliment of AM's in DFW.