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Renda Broadcasting unplugs....

Broadcaster unplugs internet streaming. Yesterday, Renda Broadcasting pulled the plug on WSHH-FM (99.7) and WJAS-AM. Their Jax cluster went silent a while ago and I believe most of their stations are off or in the process. RIAA royalities and a bad economy didn't help.

Paid or free nationwide wireless internet access is in our future. And within 5 years ever car will be internet enabled. Already we're seeing an internet radio made by Blapunkt for automobiles. I have to ask the question, what does Blapunkt know that Renda doesn't?

Maybe somebody should ask them? I guess Renda likes looking in his rear view mirror.

I liked the 70's too...The music and hair were great.. LOL...

http://pbrtv.com/blog/entry_868.php
 
There are three ways to do things. There is the right way. There is the wrong way. Then there is The Idiot's way. In general The Idiot is not a foward thinker. It cost too much he thinks so his reaction is to kick the cord, just like that. Thinking out of the box or ahead of utter urgency isn't his way. Doing things because he feels all of his 'peers' are doing it or because he is bleeding money is his reason to pay attention and actually do something. Don't be too supprised if he starts streaming again, but likely after more of the car manufactures get around to having wifi in vehicles. He is usually always a day late and a dollar short... Just the way it is...
 
Under as much debt he's in, I'd say that's one of the smartest things he could do. The truth is most all media is under finacial fire right now. Bad thing is many radio groups, Renda included, have wayyyyyy too much debt created mainly through acquisition. The quick reaction is to cut staff and things that count instead of sucking it up. At some point radio will become more profitable IF we don't ruin the product to the point there isn't much to market.
 
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