I had a thought here about something for a moment. I know people are complaning that WEJZ maybe head for a flip. I really don't think a flip is coming unless they (meaning the new GM and Mr. Renda) do what they did like the old WKQL did on Christmas night by fliping to the Eagle. But this leads me that a flip is not coming because take notice that Renda's other AC stations WSHH (Pittsburgh) KBEZ (Tulsa) and KMGL (Oklahoma City) have done the same as well. Also something ponders my mind. Could Renda be preparing to move WGNE and WEJZ around on the dial (as in WGNE move to 96.1 and WEJZ moving to 99.9) because if people are getting confused between 99.9 and 99.1 a logical choice would to be is to swap the dial positions. Plus I think it would be better not to have both country stations that will remain in Jax for a long time on the 99 frequency...how weird is that....how many markets do you know of that has two formats on the same frequency dial position? If I owned I would do a swap..not flip formats....can not throw AC out the door...that format makes money. Later.
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RENDA BROADCASTING
- Thread starter mhsbroncos2005
- Start date
I wouldn't think Renda would risk screwing up 2 stations doing a swap and then have to spend bucks to tell listeners where you are now - makes no sense.
Without sounding like a broken record, WEJZ is in a solid position and they are in very strong growth doing the Christmas format. To build an audience one minute and then to have them wonder where you are the next, I can't think of a reason why they would do that. But if there's something I'm not seeing....I'm all ears from those in the know.....
Without sounding like a broken record, WEJZ is in a solid position and they are in very strong growth doing the Christmas format. To build an audience one minute and then to have them wonder where you are the next, I can't think of a reason why they would do that. But if there's something I'm not seeing....I'm all ears from those in the know.....
John,
I posted this to see what type of response us people who live here really have to say. Some people have already lashed out at the newspaper because of this because it is reminding them of two years ago when WKQL did its thing by stunting into Christmas tell everyone the oldies would be back the day after just to see it go classic hits. The same thing could happen with WEJZ, but then again not. I can say since they have put the Christmas music on they are doing a nice job with the music. I really like it and complements the AC format very well. Later.
I posted this to see what type of response us people who live here really have to say. Some people have already lashed out at the newspaper because of this because it is reminding them of two years ago when WKQL did its thing by stunting into Christmas tell everyone the oldies would be back the day after just to see it go classic hits. The same thing could happen with WEJZ, but then again not. I can say since they have put the Christmas music on they are doing a nice job with the music. I really like it and complements the AC format very well. Later.
Aside from being reluctant to screw up their top-rated & top-billing property by switching 96.1 to 99.9, Renda no doubt realizes the ease with which WGNE taps into WQIK's cume and turns it into their own AQH. It's akin to the "mall" or "car city" strategy. No better place to be than right next to your biggest competitor. All the Country listener needs to know is that for Country music in Jacksonville, you find it at 99. Renda couldn't buy that kind of marketing wallop at any price!
N
Nit4Fun
Guest
It wouldn't make alot of sense to change a frequency to a market exclusive format. The'll rebound in the fall/Winter books where AC always does it's best showing. It's spring/Summer when the more active formats take the lead and AC looses ground. Lite 96 has nothing to loose sleep over.
I agree to what you all have say..I was just taking a chance that this could be a possiblity but the least likely of anything that could happen. The worst thing that could happen is a flip on Christmas night but this is more for a ratings increase I think. I really like the car city strategy with having WQIK and WGNE on the 99 position as you dont have to scan the dial to get country music here. This leads to as why in the hell has CC not flipped WROO over to something else maybe like.....uhmmmm....say oldies....WROO would be doing better as a branded oldies station then being a country sitting there thinking they will have listners. I hope CC does something because like I said when WGNE came into Jax almost two years ago it was going to take less then a year for them to knock WROO to the ground and it only took two books to do it in and plus they hold 3 plus share which is great if you can hold a 3. That says something.
Could be that ROO is hitting its sales goals--modest though they may be--as the tack-on to QIK. If the sales staff has the buyers trained to "buy 'em both for just a few bucks more" it's easy money. Buyers are always the last to know.
But the real answer to your real question ("Could ROO do better than a [EDIT] 1 share in some other format?") is "Sure." What's stopping them? Inertia.
[EDIT-profanity]
But the real answer to your real question ("Could ROO do better than a [EDIT] 1 share in some other format?") is "Sure." What's stopping them? Inertia.
[EDIT-profanity]
W
wcrzx
Guest
WEJZ WILL NOT FLIP. Not going to happend EVER.
Nice thought though
Nice thought though
R
radioguy86
Guest
I agree. Why would Renda flip their heritage station? WEJZ is in the recovery mode now after going through some unfortunate periods. Their biggest threat may be that Cox might flip The Point at the end of the year to a competitive format, which looks very likely.
Okay, I agree why mess up your best station? I know Gator is doing well and surpassing everyone's expectations. It would be nice to see the Point flip to something else. Cox is hanging on to "dead weight" with that station. Also Rock 105 could be in trouble as well. Ever since (no pun intended) "Elvis left the building" (as in Lex & Terry) they just went straight down from like a 6 share to below a 3. But Rock is prob doing well in sales and that is all it matters these days. Later
A
alcapone
Guest
Why do we even care about Renda here anyway. Jax radio is only really a two company town. All the rest are just wannabee's.
alcapone said:
WHOA!!!!! You call Jacksonville a two company town and the rest are wannabee's???? Last time I checked Renda had two stations in the top 10 and the way that MOViN is going I think they could be talking three top 10 stations. Renda is def a player in this market so I would not ever call Jacksonville a two company town. I am sure wcrzx will have something to say about this two company town thing. Jacksonville's radio market landscape has changed a lot in the past several months and I see for it to change some more (as in if the Point and Rooster flip). Later.
W
wcrzx
Guest
Alcapone is stil lmad because of them getting rid of Tom Murphy. From ym sources Renda has seen large double digit increases in revenue in Jax. Yes Renda will always be third but the question is how much of the pic can they get?
[EDIT]
[EDIT-inflammatory]
[EDIT]
[EDIT-inflammatory]
O
OldiesCat
Guest
rah rah Renda
Do you really want us to add up the 25-54 shares by company right now?
Face it: Jax is a CC and a Cox town and the rest are fighting for scraps. That's not my opinion but the facts borne out of the most recent radio ratings. That audience share thing, you know?
;D
mhsbroncos2005 said:
Do you really want us to add up the 25-54 shares by company right now?
Face it: Jax is a CC and a Cox town and the rest are fighting for scraps. That's not my opinion but the facts borne out of the most recent radio ratings. That audience share thing, you know?
;D
T
The Goodfellow
Guest
Re: rah rah Renda
How is Movin Hits doing there? On the LA board I have been defending only the Rick Dees Morning Show. The imaging is all over the road. Too many cooks and not enough chefs in the Programming Kitchen!
Goodfellow
In the latest Trend with 3 of top 3 stations it looks like this is a one company town. I ain't naming names, but that Lone Company's initials is CC! Evil yes, but an empire it remains!Oldies Cat said:
How is Movin Hits doing there? On the LA board I have been defending only the Rick Dees Morning Show. The imaging is all over the road. Too many cooks and not enough chefs in the Programming Kitchen!
Goodfellow
N
Nit4Fun
Guest
(listeners) Some do, but the majority don't know radio company's, only radio product.
They listen to what is programmed well. From the music,the promotions, sales, to production. A great company knows every department has its place in the operation of a healthy radio station. Growth continues in every trend, every book. If there is no growth...its not a diary issue, but more a programmed issue. This is when having a radio flat is your friend.....It shows the audience is iffy at best to the product. If your not showing growth then the listeners aren't as excited about what's coming over their speakers. Our ears know what they like and don't.
Listeners do not think to themselves "Is this a cox station or a CC station.....No wait It's Renda, and they are a small company in the market. I should only listen to..... Duh!!!!
If a station is programmed poorly then it will suffer in the ratings...and it doesn't matter who owns it!! The best thing a radio station can do is house a talented, proven radio ratings winner programmer. A PD that thinks outside the box. Strengthen's its weakness, deals with every department, takes their station in a direction of growth daily. Why does radio stand by the old tired cliche' of it takes time to grow....It takes less time than most think....It doesn't take years to grow a product if it's solid.
They listen to what is programmed well. From the music,the promotions, sales, to production. A great company knows every department has its place in the operation of a healthy radio station. Growth continues in every trend, every book. If there is no growth...its not a diary issue, but more a programmed issue. This is when having a radio flat is your friend.....It shows the audience is iffy at best to the product. If your not showing growth then the listeners aren't as excited about what's coming over their speakers. Our ears know what they like and don't.
Listeners do not think to themselves "Is this a cox station or a CC station.....No wait It's Renda, and they are a small company in the market. I should only listen to..... Duh!!!!
If a station is programmed poorly then it will suffer in the ratings...and it doesn't matter who owns it!! The best thing a radio station can do is house a talented, proven radio ratings winner programmer. A PD that thinks outside the box. Strengthen's its weakness, deals with every department, takes their station in a direction of growth daily. Why does radio stand by the old tired cliche' of it takes time to grow....It takes less time than most think....It doesn't take years to grow a product if it's solid.
W
wcrzx
Guest
Re: rah rah Renda
Do you really want us to add up the 25-54 shares by company right now?
Face it: Jax is a CC and a Cox town and the rest are fighting for scraps. That's not my opinion but the facts borne out of the most recent radio ratings. That audience share thing, you know?
Lets see CC owns 7 stations and Cox owns 6 staions and Renda owns three of course they are going to have bigger shares in ratings and revenue. But fighting for scraps is crap and you know it.!
WEJZ is not fighting for scraps
WGNE had a bad summer book but is doing ok
WMUV to early to tell
How about COX
WFYV tanking
WMXQ tanking
WAPE Losing on air staff weekly
There revenues DOWN!
CC is the group that is doing well though Renda 3 stations are outperforming the market by double digits
Money is the bottom line!
Do you really want us to add up the 25-54 shares by company right now?
Face it: Jax is a CC and a Cox town and the rest are fighting for scraps. That's not my opinion but the facts borne out of the most recent radio ratings. That audience share thing, you know?
Lets see CC owns 7 stations and Cox owns 6 staions and Renda owns three of course they are going to have bigger shares in ratings and revenue. But fighting for scraps is crap and you know it.!
WEJZ is not fighting for scraps
WGNE had a bad summer book but is doing ok
WMUV to early to tell
How about COX
WFYV tanking
WMXQ tanking
WAPE Losing on air staff weekly
There revenues DOWN!
CC is the group that is doing well though Renda 3 stations are outperforming the market by double digits
Money is the bottom line!
O
OldiesCat
Guest
bucks
Yes, turning a a profit is an important priority for all businesses, including the Radio business.
Yes, turning a a profit is an important priority for all businesses, including the Radio business.
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