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RENDA JUST DID ANOTHER GREAT MOVE ON CC!!!

country

I've vacationed in or traveled through that area several times in the past year or so and HAVE heard them. So what if Rooster dies? They were only on as a blocking move, anyway, and now that they've switched frequencies it's obvious they're not that concerned. Besides, WQIK as the #1 country and WGNE as the #2 country (with about a third of QIK's ratings and a fraction of their revenue) won't change the market dynamic much at all.

Renda has limited resources to take on Cox or CC- the two big companies can much more afford to be patient, let Renda shoot their wad, then write them off as another also-ran. They've already demonstrated they're just another second- tier type of group, anyway, the way they've orchestrated Kool's sign-on and how long it took them to get WGNE up to speed.

> Thanks.....I am sticking with Renda on this. Clear
> Channel has down graded Rooster in the last several months
> that we see death soon...When Rooster dies there will only
> be two country stations left...Gator or WQIK....which one
> will people more likely land at??? It is there choice but
> knowing that the power that Dixie holds on the market as the
> most successful female DJ for country music in Jacksonville
> many would drift over to Gator. Also for not even being here
> a year they have done one heck of job by not looking like
> they have been here for such a short time. Oh by the way
> have they set a date yet when the streaming online will take
> place for the Renda stations??? Just wonderning.
>
> mburg
>

> > Will GNE ever beat QIK probalby not anytime soon. I do
> > beleive that WROO will go away by the end of the year.
> >
> > GNE is doing a great job of attracting listeners by the
> free
> > concerts, Suwanee and programming. If they can pull CC
> > country to their events they can hopefully pick up more P1
>
> > and P2 from both stations.
> >
> > The bottom line is billing and for a station that has not
> > been in the market very long they are doing well. I
> imagine
> > they will end up with over 1 million this year.
> >
>
<P ID="edit"><FONT class="small">Edited by Braswell on 02/25/06 06:44 PM.</FONT></P>
 
Re: country

Hum, you are going to tell me it took WGNE a long time to get started up.....9,999 songs in a row is about the same stunt that The Eagle did when they went commerical free for the rest of the year then not return jocks until after the Super Bowl....no sooner was Gator done with the commerical free stunt they were on with jocks......of course they went to Gator on the weekend but you have to factor it was a holiday weekend so that does not count.....now come on tell me who took less time to put jocks on....and then you are going to tell me they went by six tenths of a share and tell me that was not good for the first book in Jacksonville when they had not even been on the air in Jacksonville except the last month of that book then the next book after that they were up close to a share........and they are still pulling listners down in Gainesville and some down in the Daytona Area (north of the city).....now dont tell me they have limited resources over at Renda.....one they have Dixie.....I am sure she is getting a nice amount of pay and Tom Murphy as well........now how about the likes Arthur Crofton and Lara Carlson......I know they have to be getting payed nice....otherwise would they stay at Lite?? Now that they have Steve Fox in productions and then they take one of WQIK/WROO biggest sellers of ads now come on something is right over there that is not right elsewhere in Jacksonville.......later on.

mburg

> I've vacationed in or traveled through that area several
> times in the past year or so and HAVE heard them. So what
> if Rooster dies? They were only on as a blocking move,
> anyway, and now that they've switched frequencies it's
> obvious they're not that concerned. Besides, WQIK as the #1
> country and WGNE as the #2 country (with about a third of
> QIK's ratings and a fraction of their revenue) won't change
> the market dynamic much at all.
>
> Renda has limited resources to take on Cox or CC- the two
> big companies can much more afford to be patient, let Renda
> shoot their wad, then write them off as another also-ran.
> They've already demonstrated they're just another second-
> tier type of group, anyway, the way they've orchestrated
> Kool's sign-on and how long it took them to get WGNE up to
> speed.
>
> > Thanks.....I am sticking with Renda on this. Clear
> > Channel has down graded Rooster in the last several months
>
> > that we see death soon...When Rooster dies there will only
>
> > be two country stations left...Gator or WQIK....which one
> > will people more likely land at??? It is there choice but
> > knowing that the power that Dixie holds on the market as
> the
> > most successful female DJ for country music in
> Jacksonville
> > many would drift over to Gator. Also for not even being
> here
> > a year they have done one heck of job by not looking like
> > they have been here for such a short time. Oh by the way
> > have they set a date yet when the streaming online will
> take
> > place for the Renda stations??? Just wonderning.
> >
> > mburg
> >
> >
> > > Will GNE ever beat QIK probalby not anytime soon. I do
> > > beleive that WROO will go away by the end of the year.
> > >
> > > GNE is doing a great job of attracting listeners by the
> > free
> > > concerts, Suwanee and programming. If they can pull CC
> > > country to their events they can hopefully pick up more
> P1
> >
> > > and P2 from both stations.
> > >
> > > The bottom line is billing and for a station that has
> not
> > > been in the market very long they are doing well. I
> > imagine
> > > they will end up with over 1 million this year.
> > >
> >
>
<P ID="edit"><FONT class="small">Edited by Braswell on 02/25/06 06:46 PM.</FONT></P>
 
mburg, do you think this all began (the downfall of
CC)with that now world famous cardboard over the Gator sign
incident? When CC tried to control Gator's name, and it
failed, CC decided to let Gator get the best of them?
Do you think they are/were running scared after they
lost and the Gator cardboard (which was wet and rotting
on that sign) was a sign that they (CC) better respect
and be in awe of The Gator? Now they have bowed down
and given the Gator another break. This could move
Gator up to number 14 or more. I bet Tony Renda is
sleeping a lot less, just thinking of ways to continue
to take down CC. OC, just because you "drive" through
a city or town for a few hours (and not see the card-
board) does'nt give you a true picture of all of the
under belly of activity and behind the scenes positioning
and recon. You have to live and breathe it 24 hours
a day/7 days a week. Maybe you can have a day off
once a week, but it could cause you to miss a point.
Mburg and wcrx have devoted a heck of a lot of time
to bring us up to the moment, play-by-play, details
of a major radio event. We need to embrace and thank
them for their total devotion. C'mon, they don't
have time for kool-aid. It's Gator-aid. Get it! Out. ;>)
 
Re: Long Hard Road

I predict the final demise on April 1, 2011. QIK will fold. CC will
say enough. Renda could put like 12 Gators on HD radio and blow
them out. Imagine what that could do. CC has to have lots of formats
and signals. Renda, if they are still around, just needs really one.
WQIK drops to number 15 with one signal. The Gator, with 12 spots, could
be 13. Oldiescat knows this is the plan. He sees the future.
Sharpen the knives, man the guns.
 
Well CC decided to play hard ball with Renda and lost that could have said something to the people around town: Is that away you attack a new station in town??? I would not have done that......now look Gator has def starting to become a major player here and they have not been here a full year (May 3 will make it one full year).....and does CC forget who they have there in the morning position at Gator....they passed her up when Robbie moved so look what she did....left and then came back and now make Boomer & Robbie at WQIK and Shotgun & Dee at Rooster look like complete fools to the area....it is crazy......

mburg


> mburg, do you think this all began (the downfall of
> CC)with that now world famous cardboard over the Gator sign
> incident? When CC tried to control Gator's name, and it
> failed, CC decided to let Gator get the best of them?
> Do you think they are/were running scared after they
> lost and the Gator cardboard (which was wet and rotting
> on that sign) was a sign that they (CC) better respect
> and be in awe of The Gator? Now they have bowed down
> and given the Gator another break. This could move
> Gator up to number 14 or more. I bet Tony Renda is
> sleeping a lot less, just thinking of ways to continue
> to take down CC. OC, just because you "drive" through
> a city or town for a few hours (and not see the card-
> board) does'nt give you a true picture of all of the
> under belly of activity and behind the scenes positioning
> and recon. You have to live and breathe it 24 hours
> a day/7 days a week. Maybe you can have a day off
> once a week, but it could cause you to miss a point.
> Mburg and wcrx have devoted a heck of a lot of time
> to bring us up to the moment, play-by-play, details
> of a major radio event. We need to embrace and thank
> them for their total devotion. C'mon, they don't
> have time for kool-aid. It's Gator-aid. Get it! Out. ;>)
>
 
>
>
> Realistically, it was a LOT cheaper for the advertiser to
> switch to a newer and unproven competitor than fork over the
> big bucks for WQIK. Rememeber, a lot of business
> relationships are built on professional friendships that
> were nurtured over the years. It's not uncommon for an AE to
> go to another station and take some of their clients with
> them.
>
> As a good example, I guarantee that the advertisers you hear
> on the new KOOL that were also on the old COOL were because
> of prior relationships with the seller. It certainly isn't
> a result of the ratings or the product, right?
>
Of course relationships play a role in direct business but they are also picking up more and more agency business which is numbers driven. Plus If GNE can continue to increase revenue then that is the bottom line for TR
 
RENDA

Good radio is good radio (whether you listen for a day or a month). Solid ratings are solid ratings. They can obsess for hours on a web board celebrating a concert or a remote as if it's the second coming of radio domination but all in-the-know know better.

Kool FM is neither.


> OC, just because you "drive" through
> a city or town for a few hours (and not see the card-
> board) does'nt give you a true picture of all of the
> under belly of activity and behind the scenes positioning
> and recon. You have to live and breathe it 24 hours
> a day/7 days a week. Maybe you can have a day off
> once a week, but it could cause you to miss a point.
> Mburg and wcrx have devoted a heck of a lot of time
> to bring us up to the moment, play-by-play, details
> of a major radio event. We need to embrace and thank
> them for their total devotion. C'mon, they don't
> have time for kool-aid. It's Gator-aid. Get it! Out. ;>)
>
 
Long Hard Road

Yer tooooooooooooo funny.

> I predict the final demise on April 1, 2011. QIK will fold.
> CC will say enough. Renda could put like 12 Gators on HD radio and
> blow them out. Imagine what that could do. CC has to have lots of
> formats and signals. Renda, if they are still around, just needs
> really one.
> WQIK drops to number 15 with one signal. The Gator, with 12
> spots, could be 13. Oldiescat knows this is the plan. He sees the future.
>
> Sharpen the knives, man the guns.
>
 
Re: Long Hard Road

It's either laugh or cry. You gotta love the entertainment
factor. Wait 'til Braswell retires as Mod. and Mburg takes
over. This will be the best radio board in America. With
or without CC still in business.
 
Road

God have mercy


> It's either laugh or cry. You gotta love the entertainment
> factor. Wait 'til Braswell retires as Mod. and Mburg takes
> over. This will be the best radio board in America. With
> or without CC still in business.
>
 
Bet on the $$$$$

Yeah, yeah--I know, I'm beatin' a dead horse.

CC is maxed under CURRENT rules, but until 10 years ago, the max was 2. Anybody see Mark Mays up in DC lobbying hard to get ALL caps removed? And just remember how CC gathered up 1200 stations in 24 months (try it yourself)--they overpaid. That is, they paid way more than previous owners ever thought they'd get. It's not that CC wins every battle; but they do have the cash/credit to buy out anybody. Anybody. And if Mark can't get his bought-and-sold congressmen to trash the local caps, he can always ditch one (Rooster) to buy another (Gator).

In a bar fight, bet on the big dude. In a radio fight, bet on the one with the most money.


> God have mercy
>
>
> > It's either laugh or cry. You gotta love the entertainment
>
> > factor. Wait 'til Braswell retires as Mod. and Mburg takes
>
> > over. This will be the best radio board in America. With
> > or without CC still in business.
> >
>
 
Is Anybody Home?

In case you’ve haven’t noticed Rooster is Dead. WQIK keeps trending down & Gator keeps trending Up! WQIK’s listeners are leaving to go someplace, Hello is anybody home? WQIK got fat, happy and lazy and perhaps worst of all actually believed their own bull, like their # 1 and nobody can stop them. Should be very interesting to watch and see what happens! The game isn't that easy anymore for WQIK.

Like I said back in the begining that CC was doomed from the
> start when Gator moved in from market 94 to market 48. And
> when Renda manages to take away one of the best people
> dealing with adverstising from CC and brings them to their
> office then there is a lot to be said of Renda is doing a
> lot to get WGNE to be the top rated country station.....it
> seems that a lot of the clients got fed up with CC and have
> jumped ship and went to Renda. And now since they have
> landed the Suwannee River Jam it is big for them....WQIK is
> now going to see side affects due to Gator being in town
> now.....for the concert series.....they just need to keep on
> going with it....something WQIK use to do years ago but look
> at it now as CC does not care totally to do that........heck
> Roosters one free concert does not match up to about six
> free concerts that have been done and I am seeing what I
> just saw if the new free concert series is going to have
> some pretty bigh names on the headlines......look for big
> crowds of 10,000 to 15,000 to show up where ever they are
> at.....people know what Gator is and people will catch on if
> they have not......Gator may not have to have billboards to
> get the station to be top rated.....hey does Gator have any
> billboards right now??? What about KOOL?? Just intrested to
> know...well later.
>
> mburg
>
>
> > Teryl Dean one of the big sellers at WQIK/WROO moved to
> WGNE
> > a few months ago. He is getting all of his old clients on
> > Gator. That is how they got Suwannee. Gator also has
> another
> > free concert series starting in March with some pretty big
>
> > names.
> >
> > All this will help them greatly. Plus on the billing side
> > they are doing well for a new station
> >
>
 
Re: Road, as in fork in...

> God have mercy

OC, I fear it's to late for mercy. I'd like to respectfully suggest that God probably just has more of a keen sense of humor. Seems to justify why this is still happening. :)<P ID="edit"><FONT class="small">Edited by tibbs on 02/28/06 06:41 AM.</FONT></P>
 
Re: Is Anybody Home?

Great Scott, you're wrong, in my opinion! Robbie and Boomer are still the best and Tony adds a lot to the show too. Aint no body worse then Dixie.




In case you’ve haven’t noticed Rooster is Dead. WQIK keeps
> trending down & Gator keeps trending Up! WQIK’s listeners
> are leaving to go someplace, Hello is anybody home? WQIK
> got fat, happy and lazy and perhaps worst of all actually
> believed their own bull, like their # 1 and nobody can stop
> them. Should be very interesting to watch and see what
> happens! The game isn't that easy anymore for WQIK.
>
> Like I said back in the begining that CC was doomed from the
>
> > start when Gator moved in from market 94 to market 48. And
>
> > when Renda manages to take away one of the best people
> > dealing with adverstising from CC and brings them to their
>
> > office then there is a lot to be said of Renda is doing a
> > lot to get WGNE to be the top rated country station.....it
>
> > seems that a lot of the clients got fed up with CC and
> have
> > jumped ship and went to Renda. And now since they have
> > landed the Suwannee River Jam it is big for them....WQIK
> is
> > now going to see side affects due to Gator being in town
> > now.....for the concert series.....they just need to keep
> on
> > going with it....something WQIK use to do years ago but
> look
> > at it now as CC does not care totally to do
> that........heck
> > Roosters one free concert does not match up to about six
> > free concerts that have been done and I am seeing what I
> > just saw if the new free concert series is going to have
> > some pretty bigh names on the headlines......look for big
> > crowds of 10,000 to 15,000 to show up where ever they are
> > at.....people know what Gator is and people will catch on
> if
> > they have not......Gator may not have to have billboards
> to
> > get the station to be top rated.....hey does Gator have
> any
> > billboards right now??? What about KOOL?? Just intrested
> to
> > know...well later.
> >
> > mburg
> >
> >
> > > Teryl Dean one of the big sellers at WQIK/WROO moved to
> > WGNE
> > > a few months ago. He is getting all of his old clients
> on
> > > Gator. That is how they got Suwannee. Gator also has
> > another
> > > free concert series starting in March with some pretty
> big
> >
> > > names.
> > >
> > > All this will help them greatly. Plus on the billing
> side
> > > they are doing well for a new station
> > >
> >
>
 
WGNE

Doesn't matter if they're pulling listeners from Gainesville to Daytona- doesn't count in the Jacksonville ratings.

The rest of your rant I couldn't begin to respond to- it's all over the road.

> Hum, you are going to tell me it took WGNE a long time to
> get started up.....9,999 songs in a row is about the same
> stunt that The Eagle did when they went commerical free for
> the rest of the year then not return jocks until after the
> Super Bowl....no sooner was Gator done with the commerical
> free stunt they were on with jocks......of course they went
> to Gator on the weekend but you have to factor it was a
> holiday weekend so that does not count.....now come on tell
> me who took less time to put jocks on....and then you are
> going to tell me they went by six tenths of a share and tell
> me that was not good for the first book in Jacksonville when
> they had not even been on the air in Jacksonville except the
> last month of that book then the next book after that they
> were up close to a share........and they are still pulling
> listners down in Gainesville and some down in the Daytona
> Area (north of the city).....now dont tell me they have
> limited resources over at Renda.....one they have
> Dixie.....I am sure she is getting a nice amount of pay and
> Tom Murphy as well........now how about the likes Arthur
> Crofton and Lara Carlson......I know they have to be getting
> payed nice....otherwise would they stay at Lite?? Now that
> they have Steve Fox in productions and then they take one of
> WQIK/WROO biggest sellers of ads now come on something is
> right over there that is not right elsewhere in
> Jacksonville.......later on.
>
> mburg
>
> > I've vacationed in or traveled through that area several
> > times in the past year or so and HAVE heard them. So what
>
> > if Rooster dies? They were only on as a blocking move,
> > anyway, and now that they've switched frequencies it's
> > obvious they're not that concerned. Besides, WQIK as the
> #1
> > country and WGNE as the #2 country (with about a third of
> > QIK's ratings and a fraction of their revenue) won't
> change
> > the market dynamic much at all.
> >
> > Renda has limited resources to take on Cox or CC- the two
> > big companies can much more afford to be patient, let
> Renda
> > shoot their wad, then write them off as another also-ran.
> > They've already demonstrated they're just another second-
> > tier type of group, anyway, the way they've orchestrated
> > Kool's sign-on and how long it took them to get WGNE up to
>
> > speed.
> >
> > > Thanks.....I am sticking with Renda on this. Clear
> > > Channel has down graded Rooster in the last several
> months
> >
> > > that we see death soon...When Rooster dies there will
> only
> >
> > > be two country stations left...Gator or WQIK....which
> one
> > > will people more likely land at??? It is there choice
> but
> > > knowing that the power that Dixie holds on the market as
>
> > the
> > > most successful female DJ for country music in
> > Jacksonville
> > > many would drift over to Gator. Also for not even being
> > here
> > > a year they have done one heck of job by not looking
> like
> > > they have been here for such a short time. Oh by the way
>
> > > have they set a date yet when the streaming online will
> > take
> > > place for the Renda stations??? Just wonderning.
> > >
> > > mburg
> > >
> > >
> > > > Will GNE ever beat QIK probalby not anytime soon. I do
>
> > > > beleive that WROO will go away by the end of the year.
>
> > > >
> > > > GNE is doing a great job of attracting listeners by
> the
> > > free
> > > > concerts, Suwanee and programming. If they can pull CC
>
> > > > country to their events they can hopefully pick up
> more
> > P1
> > >
> > > > and P2 from both stations.
> > > >
> > > > The bottom line is billing and for a station that has
> > not
> > > > been in the market very long they are doing well. I
> > > imagine
> > > > they will end up with over 1 million this year.
> > > >
> > >
> >
>
 
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