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Reno Nevada has smooth jazz again ... on AM

I believe one could make a go of NAC on an AM, but OMG these guys went with BA. Unfortunately, a station that affiliates with BA is illustrating their lack of understanding of the format. One could do a LOT better by just playing the safelist from uncompressedmusic.com, and in the process own all the commercial inventory.
 
ABQRADIO said:
Unfortunately, a station that affiliates with BA is illustrating their lack of understanding of the format.
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I completely agree. I am at a loss to explain why the man continues to wield so much influence in the wake of failure, i.e., the loss of affiliates on the FM dial. Now he's going after AM sticks. Lower overhead and operating cost, so at least he is getting that message. But the last I checked, a crappy product sounds even worse on an AM freq.

His excuse for the flips has ALWAYS been an aging demo. It is an old, tired excuse. He needs to look at himself in the mirror. With solid programming and realistic expectations, you can sell this format to an older demo, EASILY. As one poster has already noted, this format must be marketed by people who have a passion for the music and know how to sell it, i.e., seeking out logical markets and marrying logical sponsors with base listeners. It's not rocket science, guys.
 
I believe the NAC format on AM can work. Oldies are being used on many AM outlets, without much in the ratings or revenue departments. But it is cheap to run.
While oldies has been used to replace the old adult standards format, it has most often failed to attract the same audience loyality that standards had. NAC could attract a loyal audience and many some revenue.
 
Any music on the AM band is a dumb move in 2011. The reason is that the audience can just run to XM or a smart phone app and find better playlists there.
 
an artist that I'm going to produce wrote a song about Reno-it's called 2 Weeks in a 2 night town. I had to agree with him-
 
AC Tones said:
His excuse for the flips has ALWAYS been an aging demo. It is an old, tired excuse. He needs to look at himself in the mirror. With solid programming and realistic expectations, you can sell this format to an older demo, EASILY.
Click to expand...

You have this backwards. It is easy to get geezer demos; try standards, oldies, Beautiful Music. There are plenty of pepople who will listen. There is next to nobody who will advertise.

As one poster has already noted, this format must be marketed by people who have a passion for the music and know how to sell it, i.e., seeking out logical markets and marrying logical sponsors with base listeners. It's not rocket science, guys.
Click to expand...

In nearly no circumstance will agency accounts buy 55+, as such a buy will not stand up to a client audit and might even get the buyer fired. So the market is for smaller local accounts, and that means using lower valued facilities and not depending on ratings at all. The problem beyond that is that local accounts that can afford radio are fewer and fewer as the malls and big box stores reduce their market share.
 
David, my friend. It took you two months to respond to my post? I guess the Smooth Jazz board is falling on your radar at the same rate of BA affiliates' share in their respective markets.

Look, this is the new age of radio. If and when I plan to monetize, if I can afford to do it, I won't be selling air, so all of this crap about advertisers for the 55+ demo means nothing to me. I will be selling online ads that appeal to a wide demo (much like the music---I have listeners who are 25, and listeners who are 55), and incorporate them into the box of my Flash player. Sure, maybe a few 10-15 second transitional spots that don't break the vibe might work. As for 55+ listeners, I will be marrying them along with other demos face-to-face with LOGICAL, LOCAL sponsors at events where the artists perform, and I will make sure they are front and center. That is where the money will be made (at the events), not by selling air for spots your listeners don't want to hear. And as I have stated time and time again, I play by a different set of rules than terrestrial radio, some that thwart growth, others that inspire it, i.e., MUCH lower overhead, and thus, lower and more realistic expectations for revenue generation for this format. But what am I talking about. You knew that already.
 
TV has finally gotten the message in regard to the 55+ market. It exits, it has money and is growing.

The following link is to an article in today's Wall Street Journal:

http://online.wsj.com/article/SB100...32.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsForth


"Rather than saying a 22-year-old is more valuable than a 58-year-old, we're saying, 'Look, the fact is an affluent 58-year-old is certainly more valuable than a 22-year-old who is just getting by[/b],' " says David Poltrack, chief research officer at CBS Corp., parent of the CBS network."

I hope that radio comes to its senses and sees the potential of this vastly under served demographic
 
armandoiazz said:
TV has finally gotten the message in regard to the 55+ market. It exits, it has money and is growing.

The following link is to an article in today's Wall Street Journal:

http://online.wsj.com/article/SB100...32.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsForth


"Rather than saying a 22-year-old is more valuable than a 58-year-old, we're saying, 'Look, the fact is an affluent 58-year-old is certainly more valuable than a 22-year-old who is just getting by[/b],' " says David Poltrack, chief research officer at CBS Corp., parent of the CBS network."

I hope that radio comes to its senses and sees the potential of this vastly under served demographic
Click to expand...

GREAT article, Armando. Isn't this what we have been saying all along (for the last 2+ years)? Look, I want my product to appeal to adults of all ages, and I think it does, though some are quick to stereotype and argue that it cannot attract a younger audience. And if you are naive or too narrowminded enough to think or state good contemporary jazz music is NOT being made by younger artists, check out "North End Soul" by budding 17-year old musician Vincent Ingala. This IS a format that has cross-demo appeal...I know because I experience it on a daily basis with my listeners here, on Facebook, and by e-mail. So tired of the excuses. Speaking of excuses, you should read the garbage the Oasis Cjazz Awards event planners stated were their reasons for canceling the event.

http://www.signonsandiego.com/news/2011/mar/07/sour-note-oasis-jazz-awards-canceled/
 
Remember campers that in the new world it's not so much about serving age demographics as it is super serving the niche. Broadcasting is dead. Terrestial radio has been all about age demos and lowest common denominator and those are just a few of the reasons the format has disappeared on that platform. It was painted into a 55+ corner by the deliberate manipulation and self serving interests of some so called experts. Now it's all about finding the "tribe" and playing to them, no matter what their age might be. It's a new game and age is irrelevant but don't kid yourself because it takes a good programmer to reach both a 25 year old and a 60 year old but it can be done.
 
armandoiazz said:
I hope that radio comes to its senses and sees the potential of this vastly under served demographic
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The issue is not radio, but advertisers. Until there is any significant advertiser interest in 55+, there will be no radio stations that cater to this demo. At the moment, there are no significant buys for 55+, so this is not going to happen soon.
 
Bill Harmonic said:
Terrestial radio has been all about age demos and lowest common denominator and those are just a few of the reasons the format has disappeared on that platform. It was painted into a 55+ corner by the deliberate manipulation and self serving interests of some so called experts.
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Now that is totally absurd. Why would the people responsible for a format that was ageing out the sales demos not try to keep it relevant for the under-55 audience?
 
DavidEduardo said:
Bill Harmonic said:
Terrestial radio has been all about age demos and lowest common denominator and those are just a few of the reasons the format has disappeared on that platform. It was painted into a 55+ corner by the deliberate manipulation and self serving interests of some so called experts.
Click to expand...

Now that is totally absurd. Why would the people responsible for a format that was ageing out the sales demos not try to keep it relevant for the under-55 audience?
Click to expand...

What's absurd is that the people responsible could only look in their rear view mirror and see where they had been instead of looking ahead to see where they needed to go. They could have cared less about moving it forward. It was all about "now" for them and the research was manipulated to stay on point. They did not have the foresight, imagination or nads to make the tough choices or to stray from their doctrine that had been spewed out for so many years. One of the nice things about this whole process the format/music is going through is that it's now going back to the people who care. When this change started a year or so ago, I said burn it down and do it fast so those in the trenches could start again. I think it's pretty well there and those from the cheap seats just continue to live in the past.
 
AC Tones said:
GREAT article, Armando. Isn't this what we have been saying all along (for the last 2+ years)? Look, I want my product to appeal to adults of all ages, and I think it does, though some are quick to stereotype and argue that it cannot attract a younger audience. And if you are naive or too narrowminded enough to think or state good contemporary jazz music is NOT being made by younger artists, check out "North End Soul" by budding 17-year old musician Vincent Ingala. This IS a format that has cross-demo appeal...I know because I experience it on a daily basis with my listeners here, on Facebook, and by e-mail. So tired of the excuses. Speaking of excuses, you should read the garbage the Oasis Cjazz Awards event planners stated were their reasons for canceling the event.

http://www.signonsandiego.com/news/2011/mar/07/sour-note-oasis-jazz-awards-canceled/
Click to expand...

Amen AC. It does. That's one of the things I love about this format, no matter who you are male, female, black, or white, whatever age. It appeals to everyone.

As for the article, it's the same excuses everytime. The format is not dead, there's great music still being made. Just read some of the threads here about great artist putting out awesome music all the time.
 
Jazz on AM? Now there's a blast from the past. After all, weren't many of us listening to jazz on AM decades ago? Not sure if this will help further the cause in promoting Smooth Jazz or even AM radio, but I love the idea. So many of these AM stations are dying with junk programming so a Smooth Jazz format would be a definite improvement.
 
Just passing this along since I saw it on the web while surfing. KBDB Smooth Jazz 1400 website in Reno is up. Pretty plain at the minute though.

http://smoothjazz1400.com/
 
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