> > How about a format that's truly "alternative" or "active"
>
> Are you suggesting that EDGE model after Edge 102 in Toronto
> Canada? (minus the 35-40 percent cancon, respectfully.)
NO!! i dont think that would work..even if wedg-103.3 fm
"accidently" fills the can-con with new OLP; and other
cdn bands..modeling it after edge 102...well, first things 1st:
edge.ca has to discover who they are..
CFNY is guilty of what is being described below:
(cfny on more than a 'few' chance breaks, talk about
britney, jessica, and some hip hop artists)
Between the info-entertainment of britney spears,
jessica simpson's newest efforts, and emimen(?sp) music..
being played in rotation, or a feature part of
(WEDG) "edge music news.." (heard eight times daily...)
on 103.3 will not fly on wedg...it just won't.
If the attempt was made, your supporting cast ( adam12,
bull, s&R) will NOT want to talk about it, and there fore
it flops before it starts..
Plus, on edge102.1..they do what is mentioned above,
(which wont work), and also zip to the other extreme..
play alot of "unheard" of bands..which wont work on WEDG-Buffalo.
This time, the jocks would love playing..some "great rock" music..
but if each break, 3 out of 8 songs in the set, the listener
keeps on asking ..."WHO?!?" is that group. well, in this
aging/dying/moving away market that will not work either.
I am not even sure it is working in toronto.