REPORT: 93% HANG ON WHEN COMMERCIALS COME ON

[gregg75]

I find this hard to believe. I guess I am part of the 7%. The only thing that holds me occasionally
is news, weather, traffic. Do you sit through 5 and 6 minute breaks?

Article claims this is at "the start" AND then folks jump off. I guess really at the start 100% are
on board for a few seconds aren't they?

http://www.radio-info.com/news/what...s-come-on-new-study-says-93-of-audience-stays

 

[kilamanjero]

Considering why most of the time while listening to the radio, you might be slightly preoccupied with work, driving, or etc., I doubt one would take out time to turn the dial when you know you rather stay tuned to said station after its break. It's like the 'law of patience' when it comes to a show you want to see on TV in real time, you either walk out the room or sit through it until it comes back on.

Anyway since the implementation of the PPM, most attentive radio station have reduced their breaks as much as possible while paying the bills...

 

[landtuna]

For me, it depends. We have music stations here that do very long stop sets. If I am listening to one of those I will hit the preset immediately when a commercial begins airing. If it is one of the stations with normally shorter stop sets I may or may not switch.

 

[whit979]

What I wonder about, and was not addressed in this report, was what listeners do with volume levels when commercials come on. Maybe it's just me, but when a spot break begins, I cut my radio volume down until the break is over. So I'm not as "actively" listening as I would be during programming.

 

[nocomradio]

Probably 80% of my listening is done at work, and the receiver is in the office while the speakers are in the shop. that means I usually don't change either the station or the volume. I do however mentally tune out the commercials. Most of them I find to be loud, obnoxious and generally for things I don't want, need or have any desire to hear about. That and they are played ad nauseum several times each hour.

In the truck however, I surf the dial and as soon as a break happens, I am on the dial in an instant looking for something else worth listening to.

Funny though, that when I DX late at night, I want the breaks to happen for ID's. ;D

 

[ddsparxx]

Usually, when the commercial starts, I either turn down the volume or change the station. Most of the commercials, are either sounded too good to be true (Abacor or whatever the hair-restorating stuff that its manufacturer claims that it works), the loud car commercials or anything that screams "Guaranteed Lowest Price!!", and many kinds of commercials that is repeated over and over. The stuff the advertise is usually the stuff I don't want (e.g. Netflix) or the commercials I don't want to hear (e.g. Kars for Kids).

 

[the marv]

In Columbus all the radio stations run their advertisements at the same time. So no luck there.

 

[nocomradio]

In Columbus all the radio stations run their advertisements at the same time. So no luck there.

I've noticed that a lot more in many markets and now on television too.

 

[smashedcd]

stations I listen to have no commercials.. They are on HD2 ..

 

[BenSam90210]

If I have the radio on, it's usually turned relatively low, and is serving as nothing but background noise. Whether there's a commercial, music, or talk, I don't much notice and don't much care. The exceptions are when I deliberately tune in Prairie Home Companion, Fresh Aire, or a football game.

If I want to actually listen to music, I switch to Aux, and plug in my MP3 Player.