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Report: Entercom Bans e-Cigarette Ads on All 200 Stations

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/artic...rcom-Bans-e-Cigarette-Ads-on-All-200-Stations

Entercom has ended E-Cig ads on their owned and operated stations and the radio.com app.

Entercom Communications has banned e-cigarette ads on its more than 200 stations, reports The Philadelphia Inquirer. Juul, which controls 75 percent of the e-cigarette market, has faced intense regulatory scrutiny over the potential health risks of its products and on Wednesday the company suspended print, digital and broadcast advertising. Juul CEO Kevin Burns also announced his resignation.

Megan Arendt, spokeswoman for the nonprofit anti-tobacco group Action on Smoking and Health, told the newspaper that Entercom's decision was "absolutely a step in the right direction."
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This comes as CBS and Viacom have come forward and decided to end E-cig ads on their TV and app outlets.
 
https://www.reuters.com/article/us-...-companies-to-cease-advertising-idUSKBN1WB1YC

Now Congress gets involved in the E-Cig issue.

WASHINGTON (Reuters) - A U.S. House panel sent letters to four e-cigarette companies asking them to stop all print, broadcast and digital advertising of their products in the United States, the same day as market-leader Juul said it would pull its ads, the panel said on Thursday.

“I am writing today to respectfully, but strongly, request your company to do the same,” Representative Raja Krishnamoorthi, chairman of the House Oversight subcommittee on economic and consumer policy, wrote on Wednesday to Fontem Ventures, Japan Tobacco International Inc, Reynolds American Inc and NJOY LLC.

The panel’s request comes amid an outbreak of vaping related illnesses. The U.S. Centers for Disease Control and Prevention said on Thursday there are now 805 confirmed and probable cases of lung illness and 12 deaths associated with vaping in the United States. The CDC has urged people to stop using e-cigarette or vaping products.
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I do not blame Entercom for doing this. They are merely trying to adjust to the general public’s opinion based on a moral panic.

I won’t get too deep into it, and I’m not a conspiracy buff, but think about what companies want e-cigs to fail or at least be tightly regulated: the pharmaceutical companies who supply smoking cessation aids. If the risk of vaping is minor, their bottom line takes a hit. Odd that this hasn’t been really discussed up until a month ago

(Full disclosure: I’m a tobacco user who used to smoke. Currently have a General snus in my mouth. Helped eliminate my pack a day habit)
 
seattlesarchiebunker said:
I do not blame Entercom for doing this. They are merely trying to adjust to the general public’s opinion based on a moral panic.

I won’t get too deep into it, and I’m not a conspiracy buff, but think about what companies want e-cigs to fail or at least be tightly regulated: the pharmaceutical companies who supply smoking cessation aids. If the risk of vaping is minor, their bottom line takes a hit. Odd that this hasn’t been really discussed up until a month ago

(Full disclosure: I’m a tobacco user who used to smoke. Currently have a General snus in my mouth. Helped eliminate my pack a day habit)
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But isn't pouch or chewing tobacco just as bad? I know it's better for anyone who is around someone who uses it (unless you have to deal with the spit) but it still causes mouth cancer. Some networks are dropping e-cigarette ads, but I'm still seeing ads for the Velo pouch today.
 
anotherguy said:
But isn't pouch or chewing tobacco just as bad? I know it's better for anyone who is around someone who uses it (unless you have to deal with the spit) but it still causes mouth cancer. Some networks are dropping e-cigarette ads, but I'm still seeing ads for the Velo pouch today.
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I’d recommend googling “Swedish snus”, but you don’t need to spit and it’s demonstrably less dangerous than smoking or American-style “dip”. Harm reduction is the key here...there is still a risk, but far less of one.

The best way I can compare snus and e-cigs to smoking is someone who is using opiates who goes into methadone treatment. It is still a painkiller and can cause overdose when abused, but it is far safer (physically and socially) than using heroin or taking black market pharmaceuticals.

In this specific case, your neighborhood drug dealer is certainly not allowed to advertise his/her wares on a radio station. However, at least here in California, I hear ads for “medication assisted opioid treatment” frequently on major market stations. I’d propose that tobacco products be treated the same. We don’t permit cigarette ads, but we allow less dangerous products (e cigs).
 
I know cigarette ads on US television were banned around the time I was born: 1971. Massachusetts has a 4-month ban of some sort in place with e-cigs, vaping or both right now. Connecticut is raising its smoking age to 21 on Tuesday, October 1st (to match Maine, New Jersey and at least three other states). I have NEVER smoked a single tobacco or electronic product in my entire 48 years. So proud of that fact, too! :)
 
This is going to cause some big problems for some Entercom stations on the local end. I know that I hear local vape shops advertising all the time. In some cases, they are a big sponsor.

I guess, if the shop does more than just vape stuff, they could try to convince them to advertise "other" stuff. But it's obviously the vape that brings customers in.
 
AMRocks said:
I know that I hear local vape shops advertising all the time. In some cases, they are a big sponsor.
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You can't imagine how big an issue it was for broadcasting as an industry when tobacco was banned.

On the other hand, there are new opportunities in states where medical marijuana and gambling are allowed.
 
Juul was likely the largest vaping advertiser on radio. In the wake of pulling their broadcast ads, Entercom isn't exactly losing huge revenue by turning down what's left.

Another way for Entercom to appear virtuous with little impact on the bottom line, IMHO.

Not necessarily a criticism - probably smart business.
 
wadio said:
Juul was likely the largest vaping advertiser on radio. In the wake of pulling their broadcast ads, Entercom isn't exactly losing huge revenue by turning down what's left.
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Your statement makes no sense. Juul is the largest E-Cig advertiser on radio, yet Entercom isn't losing anything by turning them down?

The fact is, loss of national ad revenue from a large advertiser hurts. The fact that Entercom is willing to do the right thing and take the hit refutes the misconception that they're only concerned about making money.
 
Kelly A said:
Your statement makes no sense. Juul is the largest E-Cig advertiser on radio, yet Entercom isn't losing anything by turning them down?

The fact is, loss of national ad revenue from a large advertiser hurts. The fact that Entercom is willing to do the right thing and take the hit refutes the misconception that they're only concerned about making money.
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And in most markets, the vape retail segment uses radio. That will all be cut off.
 
https://www.broadcastlawblog.com/20...marketing-practices-while-states-impose-bans/

We recently wrote about some of the challenges for e-cig advertising based on Federal and state actions to restrict the sale of flavored vaping products. Even though advertising for e-cigarettes is not currently illegal at the Federal level (see our articles here and here that discuss the disclaimer that must accompany those ads and the requirement that ads should not make health claims or target children), there are moves to change that position (including the announcement we wrote about last month of an anticipated ban on flavored vaping products). While changes to those rules have not yet been implemented , a recent set of letters from a Congressional committee to the manufacturers of e-cigs suggests that they stop marketing vaping products (or at least report to the committee whether or not they have stopped such advertising) while various government reviews of health issues associated with vaping and the marketing of vaping products are taking place. Among these reviews is a just-announced proceeding by the Federal Trade Commission to look at the marketing practices of e-cig companies. The detailed questions sent to the e-cig companies indicate that the FTC intends a very thorough review of all aspects of these marketing programs.
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another take on the E-cig ads in debates.
 
Entercom hasn't kept ALL of their promise. They're still running ads for the Velo Nicotine Pouch on KOOL-FM here in Phoenix. They shouldn't have made it just e-Cigarettes, but ALL nicotine products that don't help break the habit.
 
EricStein said:
Entercom hasn't kept ALL of their promise. They're still running ads for the Velo Nicotine Pouch on KOOL-FM here in Phoenix. They shouldn't have made it just e-Cigarettes, but ALL nicotine products that don't help break the habit.
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Their "promise," as you call it, was only for e-cigarettes. Here's the quote from the company:

Entercom CEO David Field said in a memo distributed on Wednesday that “in light of the concerns posed by vaping products (or e-cigarettes), we are revising our policy on this matter and we will no longer accept advertising in this category.”
 
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