J
Joseph_Gallant
Guest
Given the problems he had with his superiors at CBS Radio and the low ratings in the early Arbitrends in markets where his show is heard, there were rumors that David Lee Roth's syndicated show would be cancelled even before the start of the all-important Spring Arbitron book. That did not happen.
But while CBS Radio didn't drop Roth before the start of the Spring books, it is being reported that his show has indeed been cancelled.
Billboard Radio Monitor is reporting that Roth's show has been cancelled, and that Opie and Anthony will replace Roth in the seven East Coast cities where Roth's show had been broadcast. Opie and Anthony's new CBS Radio show will be "sanitized", and the duo will continue to do an uncensored show for XM satellite radio. The article did not list a start date, but I suspect CBS will act ASAP.
The first indication of this change came this morning (April 20th) in the "Street Talk" section on Radio and Records.com. It reported that cancellation rumors had resurfaced, and that next Wednesday (April 26th) would be the day. The first wave of complete Arbitron 2006 Winter books will be out that day, which will likely include large markets where Roth has been on the air since January.
I suspect CBS Radio won't wait to pull the plug on Roth's show. I think his show this past morning may well have been his last.
Let's face it: Nobody was going to be able to hold Howard Stern's large audience. But CBS Radio could have either (1) made a deal with O&A and XM right away, or, (2) hired someone with more experience to replace Stern, or even (3) allowed some former CBS-owned Stern affiliates to launch locally-produced morning shows to replace Stern. Although ratings would not have been anywhere near what these stations got with Stern, any of these tactics would likely have resulted in higher ratings than what they have gotten with Roth.
Opie and Anthony aren't my "cup of tea", but they will do better in the ratings than David Lee Roth did.
One other thought: Could O&A eventually replace Adam Carrolla and Rover in those parts of the country where their syndicated shows air in the morning?? After all, Opie and Anthony's XM show is available nationwide.
But while CBS Radio didn't drop Roth before the start of the Spring books, it is being reported that his show has indeed been cancelled.
Billboard Radio Monitor is reporting that Roth's show has been cancelled, and that Opie and Anthony will replace Roth in the seven East Coast cities where Roth's show had been broadcast. Opie and Anthony's new CBS Radio show will be "sanitized", and the duo will continue to do an uncensored show for XM satellite radio. The article did not list a start date, but I suspect CBS will act ASAP.
The first indication of this change came this morning (April 20th) in the "Street Talk" section on Radio and Records.com. It reported that cancellation rumors had resurfaced, and that next Wednesday (April 26th) would be the day. The first wave of complete Arbitron 2006 Winter books will be out that day, which will likely include large markets where Roth has been on the air since January.
I suspect CBS Radio won't wait to pull the plug on Roth's show. I think his show this past morning may well have been his last.
Let's face it: Nobody was going to be able to hold Howard Stern's large audience. But CBS Radio could have either (1) made a deal with O&A and XM right away, or, (2) hired someone with more experience to replace Stern, or even (3) allowed some former CBS-owned Stern affiliates to launch locally-produced morning shows to replace Stern. Although ratings would not have been anywhere near what these stations got with Stern, any of these tactics would likely have resulted in higher ratings than what they have gotten with Roth.
Opie and Anthony aren't my "cup of tea", but they will do better in the ratings than David Lee Roth did.
One other thought: Could O&A eventually replace Adam Carrolla and Rover in those parts of the country where their syndicated shows air in the morning?? After all, Opie and Anthony's XM show is available nationwide.
