Reports: Roku discusses selling itself to media company
June 13, 2026 - The name of the media company was not revealed in reports, and it was not clear if the information was supplied to news organizations in order to test the market's appetite for a sale.
Note this is a preliminary report and I would like to know who the candidates are for Roku if approved.
Roku, a popular stateside brand of streaming hardware and smart TVs, has held discussions with at least one media company focused on a sale, according to multiple reports published on Friday.
The reports — first from Bloomberg, then from Reuters — caused Roku’s stock to rise more than 20 percent in after-hours trading. The reports were based on unnamed sources, and the identity of the media company was not reported.
It is not uncommon for media and entertainment companies to selectively leak details of possible transactions during an exploratory phase in order to see how the broader market reacts to the news. It wasn’t clear if that was the case here, since none of the reports offered much detail into how the discussions between Roku and its possible suitors were progressing.