Reports: Steven E. Roy Out At Lite; More Changes Coming??

[Joseph_Gallant]

Another radio broadcasting messageboard is reporting that longtime WLTW-106.7 afternoon personality Steven E. Roy has left the station. His page on the website has been removed.

I wonder if "another shoe is going to drop".

Mainly, that WLTW owner Clear Channel may be pressuring Lite to pick-up the syndicated Delilah show (which is now owned by Premiere Networks, which like WLTW, is A Clear Channel Property). Even before Premiere purchased the show, Delilah was running on most CC-owned Soft AC's anyway (but not on Lite, nor on Los Angeles' KOST).

How would a possible debut of Delilah on WLTW result in Steven E. Roy leaving??

Simple. Somebody had to be axed. Perhaps CC believed Roy was more expendable than longtime evening personality J.J. Kennedy. J.J. Kennedy's show could get moved into afternoon drive, which would open the way for Delilah's show to be broadcast during the evenings.

Besides, New York is such a huge market that were Delilah to run on WLTW, Premiere could increase ad rates on her show by five to seven percent simply because her total nationwide listening audience would increase by that amount just by adding WLTW.

 

[CHRles]

Delilah's show isn't necesarily aimed at the major markets.
Aside from NYC and L.A., her show is NOT on in Philadelphia, San Francisco, Houston, Detroit, San Diego, Boston, Washington, and not on in large markets like Denver and Kansas City. Even though she airs in Toronto, she doesn't air in Montreal and Vancouver (markets 2 and 3 in Canada).

You will however hear her in metro NYC on suburban sticks in Monmouth-Ocean, Westchester, and Sussex.

Interesting to note how huge her show is in Tampa though, where unlike most markets they air the show every single night, and keep it going till 3 AM instead of midnight. In Albuquerque her show airs in the afternoons from 3-6 PM.

 

[ScottyPitBull]

Actually.... in Albuquerque, on KMGA/FM... Delilah's show airs 6pm-11pm (she's NOT on 3pm-6pm)...they run The John Tesh Radio Show in PM Drive there from 2pm-6pm, here's the "jock" page from their website: http://www.995magicfm.com/airstaff.html

Also, I think she IS on in Kansas City, she's on Entercom's KUDL/FM-Kansas City http://www.kudl.com/airstaff.asp
and
and her head to head competitor in Kansas City, KSRC/FM runs Tesh 7-mid http://www.star102.com/frames/index.asp?home/home.asp

Interestingly, BOTH Kansas City stations are 100% xmas music already.



> Interesting to note how huge her show is in Tampa though,
> where unlike most markets they air the show every single
> night, and keep it going till 3 AM instead of midnight. In
> Albuquerque her show airs in the afternoons from 3-6 PM.
>

 

[Joseph_Gallant]

CHRles writes:

> You will however hear her (Delilah) in metro NYC on suburban sticks in
> Monmouth-Ocean, Westchester, and Sussex.

Her show is broadcast in Westchester County over WHUD-100.7. WHUD's signal is probably quite strong just north of New York City and perhaps even in the Bronx and the northern part of Manhattan. And she's also on WEZN-99.9 in Bridgeport, whose signal is strong in Fairfield County and Central Long Island.

CHRles also commented:

> Interesting to note how huge her show is in Tampa though,
> where unlike most markets they air the show every single
> night, and keep it going till 3 AM instead of midnight.

According to the listing of affiliates on her website, many of Delilah's affiliates now run the show seven nights a week: "live" or first-run shows during the week and "best-of's" on both Saturdays and Sundays.

 

[radiophile]

Delilah is on in Philadelphila on mainstream AC B101.1, an independently owned station. She was added (8pm- 1am) not to long ago with almost no promotion. It just happened. The previous night host had left some time ago, and the PD had been voice tracking nights.
CC has an AC-Classic Hits hybrid Sunny 104.5 in Philly. It airs a love songs show after midnight and just added John Tesh's show for morning drive (5-8am).
I'd say most people in Philly could have listened to Delilah anyway because she's also on stations in Allentown, Wilmington and Atlantic City, all during the evening, not overnights. None of those three stations are owned by CC.

 

[myke]

Unfortunately, here in Monmouth County, I'm hearing Delilah and her soft, comforting words of hope and love, amidst callers who sound desperate and inbred. I'm stuck with 100.7 WLEV and WHUD when both come in strongly, 92.7 WOBM, Star 99.9 and on occasion Lite Rock 96.9 from Atlantic City. If Delilah goes on Lite fm, it'd be pointless. She's already carried on stations in areas where WLTW comes in fairly listenable. Saturation of Delilah is not what we want. Trust me.....

 

[Jeffrey]

Adding Delilah to WLTW is murder for the station. That is not the type of programming listeners have come to expect from the LITE FM.

Althought I'm not a listener of Delilah, the few times I've heard her she seems to be geared towards smaller market demos.
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[icybluelake]

> Unfortunately, here in Monmouth County, I'm hearing Delilah
> and her soft, comforting words of hope and love, amidst
> callers who sound desperate and inbred. I'm stuck with 100.7
> WLEV and WHUD when both come in strongly, 92.7 WOBM, Star
> 99.9 and on occasion Lite Rock 96.9 from Atlantic City. If
> Delilah goes on Lite fm, it'd be pointless. She's already
> carried on stations in areas where WLTW comes in fairly
> listenable. Saturation of Delilah is not what we want. Trust
> me.....
>
Well said.

Whenever I have listened to her show, usually not by choice, perhaps by accident, it's, um... kinda cornball. It sounds ok for small market radio, but I'd really be astounded to hear her on Lite. In the parlance of our age, a bad "branding" decision.