'Rescuing Radio'--Time article

[True Grit]

sub-headline---Why a rich, 64-year-old widower is running back into the burning building that is the radio business

www.time.com/time/magazine/article/0,9171,1933204,00.html

Next to last 'graph--It's also a repudiation of the consolidation strategy, which tried to increase profits by centralizing sales and programming. "People say, 'We'll program five markets from X city and we'll have one team doing it, and we'll save all this money,'" he says. "Doesn't work. Listeners want to talk about the mayor, the new light rail that's going in, the local sports teams."

If I wasn't so jaded, I'd call this guy a hero.

 

[argytunes]

I think the TIME article is something everybody (broadcaster or not) should read. And yes...the secret to making a profit programming for the locals! There are just too many choices out there, but when a radio station focusses on listeners who want local programming....and not the usual mumbo jumbo about cheaper health plans or divided political parties...there's an audience for it.

Maybe we've gotten so hung up on demographics that we've forgotten the fact that all age groups have money to spend...assuming the radio station he or she listens to is providing programming they'd like to hear!

argytunes

 

[splicer38]

HERE HERE!!! Pass me the Kool-Aide again! I need another swig!

 

[nhradiochild]

It's kind of funny, I listened for a short period of time to Alpha Broadcasting's Portland rock station and one of their liners says "We've got our balls back!"

 

[True Grit]

It's kind of funny, I listened for a short period of time to Alpha Broadcasting's Portland rock station and one of their liners says "We've got our balls back!"

Not familiar with that station or the situation...is that a reference to going from corporate to local ownership and/or programming? No matter, I love it!