• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Research: Friend or Foe

fireworks said:
I saw it. It's an ode to you. Congratulations.
Click to expand...

You did not pay much attention, then.

Yes, there is an illustrated bio.

But 50 gigabytes of the site are made up of one of the most extensive collections of radio related publications from 1923 to 1990, including what eventually will be 2,800 issues of Broadcasting, most of the Broadcasting Yearbooks from 1935 to 1989, Radio Annual, White's, Stevensons, R&R Directories, Radex, broadcast equipment catalogs from the 50's into the 80's, etc. The total investment in the free site is in the mid low 5 figure range.

It's and ode to the broadcasting industry.
 
Tibbs2 said:
I have a bad feeling this is headed south...and not to Birmingham.
Click to expand...

I found the questions you asked to be most provocative and useful. Far from taking the thread ouside, you got it on track. We can now move on to replication studies as proofs of effectiveness and of determination of size.
 
DavidEduardo said:
Tibbs2 said:
I have a bad feeling this is headed south...and not to Birmingham.
Click to expand...

I found the questions you asked to be most provocative and useful. Far from taking the thread ouside, you got it on track. We can now move on to replication studies as proofs of effectiveness and of determination of size.
Click to expand...

My question hasnt been answered.
 
loves radio 2 said:
My question hasnt been answered.
Click to expand...

Both your questions in this thread have been answered.

Your question on the WLAC signal being squashed was explained as interference.

I gave a link to answer the question about whether I worked in the industry.
 
What question wasn't answered? Seems all aspects have been dealt with, except any personal issues with
what research is aimed "at". Be assured it's not to find the pinnacle of the "art" of radio, but to determine what will give
the best scientific response to avoid tune out in listeners who see and use radio as a commodity.

8 -10 seconds is not enough for a listener like myself to decide if they "like" something.
It is if we are presuming to test songs that "everybody" knows, but from my aspect, that's hopelessly moribund anyway.

I want to be suprised and hear new, and new-old music I don't already know, along with that I already enjoy.

If I were in a test group and something by the Pasadena Roof Ochestra or, or ....the Portena Jazz Band came up,
I'd break the knob clean OFF turning it up past 100%.

No worries that that scenario would ever occur.

So what's the question?
 
Tom ~ your post does bring up a pretty good point on new music. If you are a "commodity listener", how do you get exposed to new music? If you are in a test group, and you are playing
the cat and mouse game of listening to 8-10 seconds of rapid fire songs, are you unintentionally "conditioned" to quick respond to the songs you KNOW the best vs. LIKE the best? And if it's a song you have very little or no exposure to, you may not or simply just don't respond positively because you have a sense of being one of those "not in the know."

Listen to Lightning 100 (and even now on The River) and they really tell you that the next song is new or exclusive, etc. "New music by...." I seriously wonder if, with PPM, new music will take a backseat to tried and true because new music may cause listeners to go elsewhere, even for a few minutes, etc. I know I will listen to Lighning 100 and when new music is played, I WILL give it 8-10 seconds and may choose to switch. It's not a right decision, because I may miss the best
part of the song, but it is what it is. I am a different kind of listener. I scan and check out stations ten times a minute! Flip side of new ,,, Mix was castrated for not playing Kings of Leon for months after it was all over the charts. It's this gray area of to soon or tooooo late that I think most PD/MD can't get a read on and certainly it's an imperfect science. But, it's going to be crucial to ratings in the next few weeks. As for your desire for "new" older tunes being played that haven't been played a million times before, lottery had better odds! ;D

Where does radio in Nashville evolve, as PPM takes off? Is this the chance to recapture the lost art of radio at the expense of new technology that basically allows online listeners to be their own
station or iPods, etc? Or does it just accept the idea that radio is for the masses and those that
listen, but not closely, and don't need or expect anything other than average will continue to get just that?
 
Tibbs2 said:
Tom ~ your post does bring up a pretty good point on new music. If you are a "commodity listener", how do you get exposed to new music?
Click to expand...

Depends on what you call "new music." In order to qualify as a chart reporter, you must play a certain amount of new music, and add so many new songs a week. The numbers differ by format. But I think it's more than 25% in all genres. So there's lots of new music on the radio. Some might say there's too much, given the amount of artist development being done by record labels today. But all stations, especially those owned by CC, have areas on their web sites dedicated to auditioning new music by new artists, and it's not just 8 second clips. Quite often, they'll ask for listeners to vote on the new songs, and the ones getting the most votes are added. I notice other stations do on-air new song competitions, where the DJ plays two new songs and asks the listeners to vote. The winner goes on to face another challenger the next night. At the end of the week, the surviving song is added to the playlist. Is this effective music research? Not according to my graduate level statistics teacher. But it gives you more information to add to the call out data you get from the consultant.
 
I meant doing them live back in the day...

What stations are doing Music Wars here locally on the air? I know a little of it exists, but who?
 
Tom Wells said:
8 -10 seconds is not enough for a listener like myself to decide if they "like" something.
It is if we are presuming to test songs that "everybody" knows, but from my aspect, that's hopelessly moribund anyway.
Click to expand...

Music tests are not intended to test new music. In fact, they do not do much of a job of testing current music, which is why stations do regular cycles of callout on currents and recurrents. Music tests determine the playability of the library... "gold" as some would still call it.

8 seconds is more than enough time for a big sample of listeners to a station or a format to determine how to answer the question, "how much would you like to hear this song on the radio today?"

I want to be suprised and hear new, and new-old music I don't already know, along with that I already enjoy.
Click to expand...

We see via the most granular PPM data that nearly nobody wants more than a couple of new songs a week... or, in adult demos, a month.

I'd break the knob clean OFF turning it up past 100%.
Click to expand...

Only a couple of research companies use dials with knobs.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom