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Research Project in the market?

My wife and I were watching TV last week and got a call about a radio research project of some kind. They specifically asked for her (a woman between 20 and 36 or something) and I listened on the extension phone. The caller played a bunch of songs from Black Eyed Peas to Jay Z, Kings of Leon, Beyonce and then switched to a bunch of rap stuff I didn't recognize. After that they asked her to listen to air checks of Elvis Duran, Kid Kraddick and Steve Harvey and rate them on a laugh scale of 1 to 5. Anybody know whats up?
 
That might make sense if its Gboro but if its R-D-U it could be interesting. Where do you live jaybo?
 
Agreed that if someone in Raleigh is looking at CHR or Urban that could shake things up. I vote Harvey-Urban as the biggest hole. But what signal are we talking about 106.1, 93.9?
 
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