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Rethinking the Children's Television Act For a Digital Media Age

No inclination given, however, as to whether the FCC-mandated three hours per week of educational/informational programming disappears. The broadcasters, I would imagine, would be salivating for that to occur.
 
bostonmediaguy said:
No inclination given, however, as to whether the FCC-mandated three hours per week of educational/informational programming disappears. The broadcasters, I would imagine, would be salivating for that to occur.
Click to expand...

As would tennis fans/ATP and in a way, college football fans and conferences. The US Open for golf threw all the NBC affiliates into chaos last month trying to throw in qubo shows wherever the heck they could before Sunday prime time, and because of that quite a few affiliates pre-empted golf to get in the 3 hours; many golf fans were not pleased.

I forsee if E/I is ever recalled we might be seeing a few college football games airing at 10am or 11am ET on at least ABC.
 
bostonmediaguy said:
No inclination given, however, as to whether the FCC-mandated three hours per week of educational/informational programming disappears. The broadcasters, I would imagine, would be salivating for that to occur.
Click to expand...

You're probably right about that -- although broadcasters might be careful what they wish for, because elimination of the E/I rules would probably only come at a cost. That cost is likely to be a less favorable regulatory environment in other respects, since rules such as the E/I requirements are one of the things that broadcasters can point out to justify regulatory favors.

Flipping it around, agreeing to additional public service requirements in exchange for such "wish list" items as allowing stations in a market to band together for negotiating retransmission consent or granting must-carry status to subchannels could work out as a very good deal.
 
when the "children" are so much more adept at accessing online and broadband content than their elders, this really becomes a moot discussion
 
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