Retro: Central Florida Monday, January 3, 1972

[bpatrick]

From TV Guide, Central Florida Edition:

WESH Ch. 2 Daytona Beach/Orlando (NBC)

6:15 World Tomorrow (Garner Ted Armstrong)
6:45 Sunshine Almanac
7 AM Today
9 AM Steve Allen
10 AM Dinah's Place
10:30 Concentration
11 AM Sale Of The Century
11:30 Hollywood Squares (Which star is sitting in
the secret square? Joseph Campanella,
Zsa Zsa Gabor, Barbara McNair, Jan Murray,
Karen Valentine, Wally Cox, Charley Weaver,
or Paul Lynde? For some reason, that's only
eight.)
12 N Jeopardy!
12:30 Newscope
12:55 NBC News (Floyd Kalber)
1 PM Somerset
1:30 Three On A Match
2 PM Days Of Our Lives
2:30 The Doctors
3 PM Another World
3:30 Bright Promise
4 PM To Tell The Truth
4:30 Munsters
5 PM Dick Van Dyke
5:30 News, Weather, Sports
6:30 NBC News (John Chancellor)
7 PM I Love Lucy (Lucy's mother wants to come
along on the California trip.)
7:30 I Dream Of Jeannie
8 PM Rowan And Martin's Laugh-In (guests Robert
Goulet and Tiny Tim)
9 PM NBC Movie: "Show Boat"
11 PM News, Weather, Sports
11:30 Tonight Show (Phyllis Newman subs for Johnny)

WEDU Ch. 3 Tampa (PBS)

No indication is given if in-school programming airs on
Chs. 3, 16, or 24.

3:10 Teacher To Teacher
3:40 Cover To Cover
4 PM Sesame Street
5 PM Electric Company
5:30 Mister Rogers' Neighborhood
6 PM American Urban Politics (actually "Sunrise
Semester," pre-empted on Ch. 13)
6:30 Thirty Minutes With...
7 PM Sew Easy
7:30 Homemaking Today
8 PM NET Opera Theatre: The Queen Of Spades
10 PM Book Beat
10:30 TBA
sign off 11 PM

WDBO (WKMG) Ch. 6 Orlando (CBS)

6:15 Sunshine Almanac
6:30 Sunrise Semester
7 AM CBS News (John Hart)
8 AM Captain Kangaroo
9 AM Romper Room
9:30 The Lucy Show (Mickey Rooney guests, delay
from 10 AM)
10 AM Virginia Graham
11 AM Family Affair
11:30 Love Of Life
12 N Where The Heart Is
12:25 CBS News (Douglas Edwards)
12:30 Search For Tomorrow
1 PM What's My Line?
1:30 As The World Turns
2 PM Love Is A Many Splendored Thing
2:30 Guiding Light
3 PM Secret Storm
3:30 Edge Of Night
4 PM Gomer Pyle, USMC
4:30 Perry Mason
5:30 Green Acres
6 PM News, Weather, Sports
6:30 CBS News (Walter Cronkite)
7 PM Truth Or Consequences
7:30 Hogan's Heroes
8 PM Gunsmoke
9 PM Here's Lucy (guest Helen Hayes)
9:30 Doris Day
10 PM Sonny & Cher Comedy Hour
11 PM News, Weather, Sports
11:30 Merv Griffin (Bing Crosby, Bob Hope,
and Dorothy Lamour talk about the
"Road" pictures.)

WFLA Ch. 8 Tampa (NBC)

6:30 Today In Florida
7 AM Today
9 AM Movie: "Kitten With A Whip"
10:20 Lucille Rivers (Fashions In Sewing)
10:30 Concentration
11 AM Sale Of The Century
11:30 Hollywood Squares
12 N Jeopardy!
12:30 Who, What Or Where
12:55 NBC News
1 PM News, Weather
1:20 Hollywood Headlines
1:30 Three On A Match
2 PM Days Of Our Lives
2:30 The Doctors
3 PM Another World
3:30 Bright Promise
4 PM Somerset
4:30 High Chaparral
5:30 To Tell The Truth
6 PM News, Weather, Sports
6:30 NBC News
7 PM What's My Line? (Mark Goodson is a
panelist.)
7:30 Golden Voyage
8 PM Rowan And Martin's Laugh-In
9 PM NBC Movie: "Show Boat"
11 PM News, Weather, Sports
11:30 Tonight Show

WFTV Ch. 9 Orlando (ABC)

6:15 Slim Mims
6:45 Florida Agri-World
7 AM Bozo
8 AM Mike Douglas
9 AM Movie: "The Outlaw's Daughter"
10:35 Infomercial
10:50 Lucille Rivers
11 AM Bewitched
11:30 That Girl
12 N News, Weather, Women's World
12:30 Password
1 PM All My Children
1:30 Let's Make A Deal
2 PM Newlywed Game
2:30 Dating Game
3 PM General Hospital
3:30 One Life To Live
4 PM Love, American Style
4:30 Daniel Boone
5:30 News, Weather, Sports
6:30 ABC News (Smith/Reasoner)
7 PM Dragnet
7:30 Let's Make A Deal
8 PM NBA Basketball: Bucks-Knicks
10:30 The Innovators (the 14 campuses of the
Independent Colleges and Universities of
Florida--time approximate)
11 PM News, Weather, Sports
11:30 Movie: "Green Light"

WLCY (WTSP) Ch. 10 St. Petersburg (ABC)

7 AM 4-H Spotlite
7:15 Involvement 10
7:45 News
8 AM Russ Byrd
8:30 Fran Carlton (exercises)
9 AM Romper Room
10 AM Movie: "The Prince Who Was A Thief"
11:30 That Girl
12 N Bewitched
12:30 Password
1 PM All My Children
1:30 Let's Make A Deal
2 PM Newlywed Game
2:30 Dating Game
3 PM General Hospital
3:30 One Life To Live
4 PM Love, American Style
4:30 Daniel Boone
5:30 News, Weather, Sports
6 PM ABC News
6:30 Dick Van Dyke
7 PM Appalachian Heritage
8 PM NBA Basketball: Bucks-Knicks
10:30 Infomercial (time approximate)
10:45 Travel Special
11 PM News, Weather, Sports
11:30 Dick Cavett

WINK Ch. 11 Ft. Myers (CBS)

6:30 Sunshine Almanac
6:45 Good Morning
7 AM CBS News
8 AM Captain Kangaroo
9 AM Jack LaLanne
9:30 Sesame Street
10:30 Steve Allen
11:30 Love Of Life
12 N News, Weather
12:25 CBS News
12:30 Search For Tomorrow
1 PM Where The Heart Is
1:25 News
1:30 As The World Turns
2 PM Love Is A Many Splendored Thing
2:30 Guiding Light
3 PM Secret Storm
3:30 Edge Of Night
4 PM Gomer Pyle, USMC
4:30 Mike Douglas (Lawrence Welk is a guest; Orson
Bean is co-host)
6 PM News, Weather, Sports
7 PM CBS News
7:30 What's My Line?
8 PM Gunsmoke
9 PM Here's Lucy
9:30 Doris Day
10 PM Sonny & Cher Comedy Hour
11 PM News, Weather, Sports
11:30 Merv Griffin

WTVT Ch. 13 Tampa (CBS)

6 AM Breakfast Beat
7 AM CBS News
7:30 Breakfast Beat
8 AM Captain Kangaroo
9 AM Mike Douglas
10:30 My Three Sons
11 AM Family Affair
11:30 Love Of Life
12 N News, Weather
12:20 Farm And Livestock Report
12:25 CBS News
12:30 Search For Tomorrow
1 PM Where The Heart Is
1:25 Tampa Bay Topics
1:30 As The World Turns
2 PM Love Is A Many Splendored Thing
2:30 Guiding Light
3 PM Secret Storm
3:30 Edge Of Night
4 PM Timmy And Lassie
4:30 Perry Mason
5:30 Truth Or Consequences
6 PM News, Weather, Sports
7 PM CBS News
7:30 Movie: "Adam's Rib"
9:30 Doris Day
10 PM Sonny & Cher Comedy Hour
11 PM News, Weather, Sports
11:30 Merv Griffin
1 AM David Frost

WUSF Ch. 16 Tampa (PBS)

3 PM Firing Line
4 PM French Chef
4:30 Electric Company
5 PM Sesame Street (not colorcast on Ch. 16)
6 PM Mister Rogers' Neighborhood (not colorcast
on Ch. 16)
6:30 Young Musical Artists
7 PM Film
7:30 Consultation
8 PM Your Right To Say It (the possibilities of a
national health-care plan)
8:30 Masterpiece Theatre: "The Six Wives Of
Henry VIII" (Part 1)
sign off 10:15 PM
NOTE: Nothing on Ch. 16 airs in color.

WBBH Ch. 20 Ft. Myers (NBC/ABC)

6:55 Something To Think About
7 AM Today
9 AM Star Time
10 AM Dinah's Place
10:30 Concentration
11 AM Sale Of The Century
11:30 Hollywood Squares
12 N Jeopardy!
12:30 Who, What Or Where
12:55 Today In Florida
1 PM Brad Lacey (local)
1:30 Three On A Match
2 PM Days Of Our Lives
2:30 The Doctors
3 PM Another World
3:30 Bright Promise
4 PM Somerset
4:30 Petticoat Junction
5 PM Big Valley
6 PM News, Weather, Sports
6:30 NBC News
7 PM It Takes A Thief
8 PM Rowan And Martin's Laugh-In
9 PM NBC Movie: "Show Boat"
11 PM News, Weather, Sports
11:30 Tonight Show
1 AM Movie: "Black Invaders"
2:30 Something To Think About

WMFE Ch. 24 Orlando (PBS)

5 PM Sesame Street
6 PM Mister Rogers' Neighborhood
6:30 What's New
7 PM Electric Company
7:30 French Chef
8 PM NET Opera Theatre: The Queen Of
Spades
10 PM Folk Guitar
10:30 Electric Company (odd time)
sign off 11 PM

WXLT (WWSB) Ch. 40 Sarasota (ABC)

10 AM Ladies' Day
11 AM Mantrap
11:30 That Girl
12 N Bewitched
12:30 Password
1 PM All My Children
1:30 Let's Make A Deal
2 PM Newlywed Game
2:30 Dating Game
3 PM General Hospital
3:30 One Life To Live
4 PM Love, American Style
4:30 Movie: "Desert War"
6 PM News, Weather, Sports
6:30 ABC News
7 PM The Defenders
8 PM NBA Basketball: Bucks-Knicks
10:30 TBA
11 PM News, Weather, Sports
11:30 Dick Cavett

WTOG Ch. 44 St. Petersburg (Ind.)

11:30 Jack LaLanne
12 N Galloping Gourmet (Peggy Cass joins
Graham Kerr)
12:30 Peyton Place
1 PM Ben Casey
2 PM Movie: "Bad Men Of Missouri"
3:30 Tennessee Tuxedo
4 PM Lost In Space
5 PM Addams Family
5:30 My Favorite Martian
6 PM Please Don't Eat The Daisies
6:30 Patty Duke
7 PM Wild Wild West
8 PM Star Trek
9 PM Movie: "The Great Lie"
11 PM Name Of The Game
12:30 Twilight Zone (Mickey Rooney as a jockey
who gets his fondest wish: he becomes
a giant)
1 AM Dr. Joyce Brothers

 

[azumanga]

WLCY (WTSP) Ch. 10 St. Petersburg (ABC)

10:30 Infomercial (time approximate)

Was there such a word in 1972?

 

[Stanislav]

WLCY (WTSP) Ch. 10 St. Petersburg (ABC)

10:30 Infomercial (time approximate)

Was there such a word in 1972?

I don't think conceptually there was even such a thing as an infomercial back then. And I'm not sure it would have even been legal -- weren't there absolute limits on the amount of commercial time per hour? Of course, it was possible to purchase 30 minutes of TV time and use it for what you wanted -- politicians and evangelists come to mind. But I'm pretty sure you couldn't use a full 30 minute slot on a strictly commercial basis to sell something.

 

[bpatrick]

At that time TV Guide used the term "Commercial Film."
There had been such things in the '60s promoting such
ventures as classical-music collections and chinchilla raising.
In fact, when the modern "infomercial" first appeared in the
mid-'80s TV Guide used the term "Commercial Program" for
a time before changing to "Infomercial" and, towards the end
of the digest format, dropping infomercial listings altogether.
While the word had not been invented in 1972 I used it because
it's more familiar to today's audiences. Sorry for the confusion,
because the program that aired on Ch. 10 at 10:30 PM was not
an infomercial as we think of the term.

 

[Stanislav]

WESH Ch. 2 Daytona Beach/Orlando (NBC)

11:30 Hollywood Squares (Which star is sitting in
the secret square? Joseph Campanella,
Zsa Zsa Gabor, Barbara McNair, Jan Murray,
Karen Valentine, Wally Cox, Charley Weaver,
or Paul Lynde? For some reason, that's only
eight.)

Paul Lynde was invariably center square, Charley Weaver, IIRC, sat lower left (viewer's left, his right)...anyone remember which sqaure Wally Cox usually occupied?

WDBO (WKMG) Ch. 6 Orlando (CBS)

11:30 Merv Griffin (Bing Crosby, Bob Hope,
and Dorothy Lamour talk about the
"Road" pictures.)

Merv actually got Bob Hope to chat at length about something? I always remember Hope doing those sort of "drive-by" talk show appearances (especially with Carson) where he would breeze by for a quick segment, then leave (sometimes actually on-camera at the segment's end) to give the impression that he was super-busy and always had some other engagement to rush off to. Did he ever actually sit down for the duration of a talk show?

WMFE Ch. 24 Orlando (PBS)

10:30 Electric Company (odd time)
sign off 11 PM

Odd time, indeed, as the target age group would (presumably) be in bed by this time on a school night (at least in 1972). They probably just had a half-hour to fill, but you'd think they'd find something a little more time slot-appropriate to fill it, or just sign off at 10:30. Does that TVG indicate that this was a M-F thing, or just this one night?

 

[azumanga]

At that time TV Guide used the term "Commercial Film."
There had been such things in the '60s promoting such
ventures as classical-music collections and chinchilla raising.

The "commercial film" I was familiar with most before the modern infomercial era was that for "Shop Smith", one of those rotary saw-type tools that are often advertised on Saturday and Sunday afternoons. I think these Shop Smith infomercials continued into the early-1990s, well after the modern infomercial was developed.

weren't there absolute limits on the amount of commercial time per hour? Of course, it was possible to purchase 30 minutes of TV time and use it for what you wanted -- politicians and evangelists come to mind. But I'm pretty sure you couldn't use a full 30 minute slot on a strictly commercial basis to sell something.

Did commercial films actually count against limits on commercial time? If so, I would imagine that there weren't many of them back then.

 

[Rob Jason]

WESH Ch. 2 Daytona Beach/Orlando (NBC)

11:30 Hollywood Squares (Which star is sitting in
the secret square? Joseph Campanella,
Zsa Zsa Gabor, Barbara McNair, Jan Murray,
Karen Valentine, Wally Cox, Charley Weaver,
or Paul Lynde? For some reason, that's only
eight.)



Paul Lynde was invariably center square, Charley Weaver, IIRC, sat lower left (viewer's left, his right)...anyone remember which sqaure Wally Cox usually occupied?

Wally Cox was in the top-left corner. Rose Marie was always in the middle top. I seem to remember Vincent Price occupied the top right corner.
Forgive me, but I can't remember -- who replaced Wally Cox when he died?

 

[bpatrick]

"Electric Company" at 10:30 on Ch. 24 was a one-shot;
it sounds like filler but maybe the station justified it by
saying something like, "We want to give parents a chance
to see what their kids are watching," or see it, then
encourage their kids to start watching. But it's one of
those scheduling moves you blink twice in disbelief when
you see it.

I don't know if there was ever a permanent replacement
for Wally Cox on "Hollywood Squares," but George Gobel
replaced Charley Weaver, temporarily in 1972 after Cliff
Arquette (Weaver) had a near-fatal heart attack, then
permanently after Arquette's death in 1974.

 

[Tim L]

At that time TV Guide used the term "Commercial Film."
There had been such things in the '60s promoting such
ventures as classical-music collections and chinchilla raising.

Funny you should mention about Chinchilla Raising..A friend of mine gave me a CD full of Audio from Cleveland TV and radio from the 50's and 60's..Mostly Radio and TV Id's. Among the audio clips was a commercial for Chinchilla Raising..The announcer went on how Chinchillas were "easy to raise" and how it was a "great money making opportunity",,

 

[TexasTom]

Did commercial films actually count against limits on commercial time? If so, I would imagine that there weren't many of them back then.

Probably not, since those commercial films weren't paid programming, and thus wouldn't really be considered advertising. Instead, the producers let stations run the films for free -- it was more of a promotional consideration than actual advertising. My understanding is that the majority of these films were soft sell or just designed to boost the corporate image.