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Retro:Cleveland Tuesday, March 22, 1949

Source:Tele-Vue
Early TV Listings Magazine

(5 was listed first-They had the only TV station advertising in Tele-Vue at the time)



WEWS-TV 5-CBS/ABC/DuMont

10AM Test Pattern/Tunes

2PM Test Pattern/Tunes

3:30 Test Pattern/Tunes

4PM Distaff-Women's Show-Sponsor:General Electric Supply Co.
5PM Test Pattern/Tunes
5:30 Uncle Jake's House-Gene Carroll, Candy Lee Sponsors:Jack and Jill Shop, Richard W. Kaase Co.

6PM Small Fry Club (DuMont-New York)
6:30 Lucky Pup (CBS-New York)
6:45 Oky Doky (DuMont-New York)
7PM News (ABC-New York)
7:15 Film Shorts (ABC-New York)
7:30 Oldsmobile Presents:News (CBS-New York) [Douglas Edwards]
7:45 Carling's Sports Album
7:50 Tune Time-Crandall Hendershott, Organ Music
8PM Cross Question-Courtroom Drama (CBS-Chicago)
9PM DuMont Presents:The Kenny Delmar Schoolhouse (DuMont-New York)
9:30 WEWS Presents-Film
10PM Miles Auto Stores Present:Midwest Amateur Boxing Tournament-Rainbow Arena, Chicago-(ABC-Chicago)
11PM Coming Attractions

WNBK-TV 4-NBC

5;25 Bulletin Board
5;30 Howdy Doody
6PM Western Feature
7PM Kukla, Fran and Ollie (RCA)
7:30 The Troubador-John Bankhurst
7:45 Camel News Caravan-John Cameron Swayze
8PM Texaco Star Theater-Milton Berle
9PM Quiz Kids-Joe Kelly (Miles Laboratories)
9:30 Believe It Ot Not-Bob Ripley
10PM NBC Television Newsreel
10:15-Wrestling-St. Nicholas Arena-New York
11PM Program Previews
 
A little piece of nostalgia my dad would enjoy: just mention
Oldsmobile and he'll bring up Douglas Edwards. He insists that
the Edwards newscast was the only program he watched
regularly in the early '50s; he aired locally on WFMY, which
signed on September 22, 1949 but did not receive live network
feeds until October 1950 (along with WBTV, WSB, and WAGA).
 
there is a classic interview with Douglas Edwards where he talks about CBS brass coming to him after a very successful radio career and moving him to the TV news desk. He thought it was a dumb toy and his career had effectively been ended. "What a crummy break!"
 
I think it was Gary Paul Gates, in his history of CBS News, "Air Time,"
who said that Edwards took a good deal of persuading to take the
early-evening newscast. I suppose like a lot of people in 1948 he
thought television was a passing fad, but I think it was Frank Stanton
who persuaded him that if the took the television job he'd become more
famous than he had been on radio. Even Edwards couldn't understand
why none of "Murrow's boys" would take the job; Stanton apparently
didn't feel they could convey the intimate, one-on-one relationship to
the viewer that's so important on television (in fact, of that group,
only Howard K. Smith ever anchored a newscast on a nightly basis,
and that was on ABC).
 
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