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Retro:Cleveland Wed/Thurs. December 14-15, 1949

Courtesy the Cleveland Press..

(As the Press was an afternoon paper, the listings for the following day only go to 6PM)


WNBK-4 NBC

Wednesday, December 14, 1949
6PM Western Serial
6:30 Bob Reed
6:52 News
7PM Kukla, Fran and Ollie
7:30 Showroom
7:45 NBC News
8PM Crisis
8:30 The Clock
9PM Tv Theater
10PM Break The Bank

Thursday, December 15, 1949
1:50 Ed Wallace
2PM Kitchen Window
4:45 Santa Claus
5:15 Judy Splinters
5:30 Howdy Doody

WEWS-5 CBS/ABC

Wednesday, December 14, 1949
6PM Dinner Platter-Bob Dale
6:45 News
7PM Melody Manor-Charlotte Marsh, Randy Culver
7:15 Dorothy Fuldheim
7:30 CBS News
7:45 Linn Sheldon
8PM Arthur Godfrey
9PM Paul Winchell
9:30 Touchdown (Football Highlight Show?)
10PM New York Boxing-CBS
11PM Chicago Wrestling-ABC
Midnight News

Thursday, December 15, 1949
2PM Alice Weston
2:30 Hobby Show
2:45 Know Meats
3PM Arnold Davis
3:15 Kitchen Clinic
3:30 Bob's Inn-Bob Dale?
4PM Homemakers
4:30 Santa Claus
5PM Uncle Jake-Gene Carroll
5:30 Western Serial
5:45 Rising Stars

WXEL-9 DuMont (Still not "officially" on the air till Monday, December 19, 1949)

Wedensday, December 14, 1949
6PM Small Fry
6:30 Magic Cottage
7PM Captain Video (All DuMont)
7:30 At Your Service-Betty Craig

Thursday, December 15, 1949

2PM Shopper's Matinee
 
I'm still curious as to why WXEL woud apparently
choose to be a fulltime DuMont affiliate rather than
take either ABC or CBS and run DuMont on a secondary
basis, epecially when I think Atlanta was more typical
of three-station markets in the early days. After Atlanta
got its third station in 1951, the affiliate/network arrangement
looked like this:

2 WSB (NBC)
5 WAGA (CBS/DuMont)
8 WLTV (ABC) (this is later 11 WXIA)

Actually, if you go back through the Atlanta listings
from roughly 1951-55, when DuMont began shutting down,
you'll find about as many DuMont shows on what became
Ch. 11 as there were on 5, yet DuMont always considered
5 to be its Atlanta affiliate (coincidentally, 5 is now a Fox
o&o, and many of you have argued that Fox is DuMont
with a different name).

So to get back to the point: why couldn't WXEL have been
either ABC/DuMont or CBS/DuMont? Or was DuMont's affiliation
offer too good to pass up?
 
BPatrick:
    Interesting questions..A lot of what happened in Cleveland (and probably other cities) as far as TV sign-ons had at least two factors to consider:

1. Timing
2. Previous history in radio..

WEWS Channel 5 was first in Cleveland (and Ohio) to begin broadcasting in mid-December 1947..Except for NBC, they had their pick of Networks..and early on, they were primary CBS, with secondary ABC and Dumont, though it was mid-late 1948 before ABC did much with TV..I do have schedules from earlier in 1949 that have WEWS with CBS, ABC and Dumont shows

WNBK-4, beginning in October 1948, was NBC owned and operated, with a connection to NBC-owned WTAM-1100

WXEL-9 wasnt going to get CBS as primary affiliate..WEWS was still carrying some ABC shows..Dumont was all that there was left..Though I think WXEL owner Empire Coil (Herbert Mayer) had some connection with DuMont through some of his other stations..Am not sure, though..

Now, by 1952-53 or so, WXEL and WEWS were carrying roughly the same number of CBS shows.  WXEL primarily carried CBS soaps between 1-4 PM along with occasional prime time CBS series, though they were still Dumont/ABC..

By April 1955, however, New WXEL owner  Storer Broadcasting took the CBS affiliation from WEWS..WEWS became "Stuck" with ABC/Dumont..Dumont was pretty much history by this time though Channel 5 carried the last few weeks of "Captain Video"
 
They may have gone with Dumont -- because Dumont back then would pay for the station's start-up equipment, if they affiliated with the network.
 
Rob Jason said:
They may have gone with Dumont -- because Dumont back then would pay for the station's start-up equipment, if they affiliated with the network.

I think I read that as well..Though as I said earlier, WXEL may not have had much of a choice at the time..

Interesting related story:WXEL-TV Salesman John Kinsella left WXEL to become Sales Manager of KCTY- Channel 25 Kansas City, a DuMont affiliate with only WDAF-4 as competition..By the end of 1953, Channels 5 and 9 appeared..In December 1953 Herb Mayer sold KCTY to DuMont which outfitted the station with all new equipment determined to make a success of it..Only to shut down 2 months later in February 1954..
 
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