mleach said:Cronkite was/is a pipe smoker but there was a time back in the 50s he was a spokesman for Winston cigarettes. Actually Winston I believe had fired Cronkite over..grammar. Of course back then the slogan was "Winston tastes good like a cigarette should". However to Cronkite he felt it should had been "Winston tastes good AS a cigarette should". Cronkite said the latter on the air one day and Winston dropped him as their spokesman.
One story I read was that Cronkite stayed as spokesman, but an off-screen announcer gave the slogan instead.
Though, as Winston asked in 1970, "What do you want" Good grammar or good taste?"