Retro: Louisiana TV Guide, Dec. 5, 1963

[EJ204]

(It's a Louisiana Edition of TV Guide but it omits Shreveport and Northern Louisiana. New Orleans stations have white bullets, the other cities have black. That's the opposite of how TV Guide usually lists its stations, with the more important cities getting black bullets.)

2 WBRZ-TV (NBC, ABC) Baton Rouge

7am Today--Hugh Downs. Scheduled guest is Joe Temponi, who is retiring after shining shoes at NBC for more than 30 years.
9am Amos 'n Andy--Comedy. Kingfish goes to the wrong apartment to pick up some suits. (Station skips "Say When" from NBC.)
9:30 Word for Word--Merv Griffin (Color)
10am Price Is Right--Bill Cullen
10:30 Missing Links. (Color) Kitty Carlisle, Ossie Davis and Abe Burrows are guests.
11am Ernie Ford--Variety
11:30 Truth or Consequences--Bob Barker (Color)
11:55 NBC News--Scherer
Noon Midday in Louisiana
1pm People Will Talk--Dennis James (Color)
1:25 NBC News--Floyd Kalber
1:30 Doctors--Drama
2pm Loretta Young
2:30 You Don't Say! (Color)
3pm Match Game
3:25 NBC News--Sander Vanocur
3:30 Make Room for Daddy. Danny wants to coach Rusty's Little League team.
4pm Movie--To Be Announced
5:30 NBC News--Huntley, Brinkley
6pm News, Weather, Sports
6:30 Maverick--Western. James Garner
7:30 Dr. Kildare. Richard Chamberlain, Raymond Massey
8:30 Hazel. Shirley Booth (Color)
9pm Political Talk--Democrat (Station pre-empts Kraft Suspense Theater on NBC.)
9:30 Grand Jury--Police
10pm Night Desk--Bud Hebert
10:30 Biography--Documentary
11pm Johnny Carson (Color) 60 min. (Would you cancel the first 30 min. of Carson for a rerun of Biography?)


3 KATC (ABC) Lafayette

10am Price is Right--Bill Cullen
10:30 Seven Keys--Jack Narz
11am Ernie Ford--Variety
11:30 Father Knows Best
Noon General Hospital
12:30 Anne LeJeune--Variety
1pm For Your Information
1:30 Day in Court--Drama
1:55 ABC News--Lisa Howard
2pm Queen for A Day--Jack Bailey
2:30 Who Do You Trust?
3pm Trailmaster--Western
4pm Movie--Western. "Toughest Gun in Tombstone." George Montgomery, Beverly Tyler
5:45 ABC News--Ron Chochran
6pm News, Weather, Sports
6:30 Flintstones--Cartoon (Color)
7pm Donna Reed--Comedy. Alex sees Donna model an expensive gown at a fashion show and buys it for her.
7:30 My Three Sons--Comedy. Steve's boss asks him to entertain the daughter of a Danish client.
8pm Jimmy Dean--Variety. Guests Eddy Arnold and Molly Bee.
9pm Trails West--Drama.
9:30 Have Gun, Will Travel
10pm News
10:30 Edie Adams--Variety. Guest Sammy Davis, Jr.
11pm Movie--Adventure. "Far Horizons" (1955)


4 WWL-TV (CBS) New Orleans

5:45 Town & Country Journal
6am Sunrise Semester
6:30 At The College Level
7am Info--Henry Dupre
7:30 Bozo and Pals
8am Captain Kangaroo
9am Romper Room
9:30 Bingo Party--Bill Wilson (WWL runs its own Bingo show here, rather than CBS's I Love Lucy)
10am McCoys--Comedy. Luke is afraid he's going bald.
10:30 Pete and Gladys
11am Love of Life
11:25 Local News--Bob Jones
11:30 Search for Tomorrow
11:45 Guiding Light
Noon Best of Groucho--Quiz (Syndicated name of You Bet Your Life)
12:30 As The World Turns
1pm Password--Allen Ludden. Guests Darren McGavin and Eva Gabor
1:30 Art Linkletter's House Party
2pm To Tell The Truth--Bud Collyer. Panalists Lena Horne, Barry Nelson, Phyllis Newman, Sam Levinson.
2:25 Local News--Bob Jones
2:30 Edge of Night
3pm Secret Storm
3:30 Movie--Drama "Life Begins at 8:30" (1941) Ida Lupino, Monty Wooley
5:10 Editorial
5:15 News, Sports, Weather
5:30 CBS News--Walter Cronkite
6pm Highway Patrol--Police
6:30 Password--Allen Ludden. Guests Garry Moore and Dorothy Loudon
7pm Rawhide--Western. Mushy is attacked by an escaped circus lion.
8pm Perry Mason--Drama. A teenage heir starts hanging around with a young hoodlum.
9pm Nurses--Drama.
10pm Marry A Millionaire--Comedy (Note that WWL delays its late news for 30 min. to run a sitcom at 10pm.)
10:30 News--George Scharmen
10:45 Sports, Weather
11pm Movie--Drama "Fight for Freedom" (1943) Rosalind Russell, Fred MacMurray.
12:30 Walter Winchell File


5 KALB-TV (NBC, ABC) Alexandria (Station run its own variety shows at 12:30 and 3:30. But it doesn't take any daytime ABC shows, not even Tennessee Ernie or Queen for A Day.)

7am Today--Hugh Downs. Scheduled guest is Joe Temponi, who is retiring after shining shoes at NBC for more than 30 years.
9am Say When--Art James
9:30 Word for Word--Merv Griffin (Color)
10am Concentration--Hugh Downs
10:30 Missing Links. (Color) Kitty Carlisle, Ossie Davis and Abe Burrows are guests.
11am First Impression (Color) Panalists: Dorothy Lamour, Jack Whitaker, Dennis James.
11:30 Truth or Consequences--Bob Barker (Color)
11:55 NBC News--Scherer
Noon December Bride--Comedy
12:30 Almanac--Variety
1pm People Will Talk--Dennis James (Color)
1:25 NBC News--Floyd Kalber
1:30 Doctors--Drama
2pm Loretta Young
2:30 You Don't Say! (Color)
3pm Match Game
3:25 NBC News--Sander Vanocur
3:30 Ethma Odum--Variety
4pm Supercar--Children
4:30 Popeye Theater
5pm High School Football Preview--Alexandria. (Station usually runs Huckleberry Hound here.)
5:30 NBC News--Huntley, Brinkley
6pm News, Weather, Sports
6:30 McHale's Navy--Comedy (Delayed from ABC Tuesday night)
7pm Rebel--Western
7:30 Dr. Kildare. Richard Chamberlain, Raymond Massey
8:30 Hazel. Shirley Booth (Color)
9pm Kraft Suspense Theater. Peggy Merritt thinks a lie detector test will clear her of murder. But it doesn't.
10pm News
10:20 Movie--Western. "Toughest Gun in Tombstone" (1958) George Montgomery. (KALB skips Carson for their own movie?)


6 WDSU-TV (NBC) New Orleans (WDSU does locally-produced variety shows at 9am, Noon and Midnight. And they give 2 hours in the late afternoon to kids.)

6:30 LSU Morning Seminar
6:45 News, Sports, Weather
7am Today--Hugh Downs. Scheduled guest is Joe Temponi, who is retiring after shining shoes at NBC for more than 30 years.
9am Second Cup--Variety
9:30 Word for Word--Merv Griffin (Color)
10am Concentration--Hugh Downs
10:30 Missing Links. (Color) Kitty Carlisle, Ossie Davis and Abe Burrows are guests.
11am First Impression (Color) Guests Dorothy Lamour, Jack Whitaker and Dennis James.
11:30 Truth or Consequences--Bob Barker (Color)
11:55 NBC News--Scherer
Noon Midday--Variety
12:30 Make Room for Daddy
1pm People Will Talk--Dennis James (Color)
1:25 NBC News--Floyd Kalber
1:30 Doctors--Drama
2pm Loretta Young
2:30 You Don't Say! (Color)
3pm Match Game
3:25 NBC News--Sander Vanocur
3:30 Three Stooges--Comedy
4:25 Mr. Bingle--Children
4:30 Mickey Mouse Club
5pm Huckleberry Hound
5:30 News--Gifford, Slater
6pm NBC News--Huntley, Brinkley
6:30 Temple Houston--Western. Jeffrey Hunter, Jack Elam
7:30 Dr. Kildare. Richard Chamberlain, Raymond Massey
8:30 Hazel. Shirley Booth (Color)
9pm Kraft Suspense Theatre. Peggy Merritt thinks a lie detector will prove she didn't kill her husband. But the results say the opposite.
10pm News
10:15 News Features--Mel Leavitt
10:20 Sports, Weather
10:30 Johnny Carson (Color) Guest: banjo player Perry Botkin. Ed McMahon, Skitch Henderson
12:00 Tonight with Mel--Variety


7 KPLC-TV (NBC) Lake Charles

7am Today--Hugh Downs. Scheduled guest is Joe Temponi, who is retiring after shining shoes at NBC for more than 30 years.
9am Say When--Art James
9:30 Word for Word--Merv Griffin (Color)
10am Concentration--Hugh Downs
10:30 Missing Links. (Color) Kitty Carlisle, Ossie Davis and Abe Burrows are guests.
11am First Impression (Color) Guests Dorothy Lamour, Jack Whitaker and Dennis James.
11:30 Truth or Consequences--Bob Barker (Color)
11:55 NBC News--Scherer
Noon Romper Room
12:30 Bayou Fair--Children
1pm People Will Talk--Dennis James (Color)
1:25 NBC News--Floyd Kalber
1:30 Doctors--Drama
2pm Loretta Young
2:30 You Don't Say! (Color)
3pm Match Game
3:25 NBC News--Sander Vanocur
3:30 Make Room for Daddy--Comedy
4pm Cartoon Capers
5pm Supercar--Children
5:30 NBC News--Huntley, Brinkley
6pm News
6:15 Sports, Weather
6:30 Political Talk--Democrat
7:30 Dr. Kildare. Richard Chamberlain, Raymond Massey
8:30 Hazel. Shirley Booth (Color)
9pm Maverick--Western. James Garner
10pm News
10:15 Johnny Carson (Color) Guest: banjo player Perry Botkin. Ed McMahon, Skitch Henderson (1 hr. 45 min.)


8 WYES-TV (Educ.) New Orleans (What? No "Friendly Giant?" in the afternoon? Although I did like "What's New" as a kid.)

5:30 Big Picture--Army film
6pm American Economy
6:30 What's New--Children. The people and wildlife of Arizona.
7pm Garden Show--Lamar
7:30 At Issue--Discussion
8pm Festival of The Arts--Saki
9pm Film Feature--Travel "Ever New, New York."
9:30 Focus--Discussion "Where is Religious Education Headed?"


9 WAFB-TV (CBS, ABC) Baton Rouge (Notice WAFB has local kids shows at 9am and 5pm. And it doesn't look like they do much with their secondary affiliation with ABC, not even Tennessee Ernie Ford at 11am, which was big in the South.)

7am Time, Tunes, Cartoons
8am Captain Kangaroo
9am Storyland--Children
9:30 I Love Lucy. Lucy's mother is joining the trek to Hollywood.
10am McCoys--Comedy. Luke is afraid he's going bald.
10:30 Pete and Gladys
11am Love of Life
11:25 CBS News--Robert Trout
11:30 Search for Tomorrow
11:45 Guiding Light
Noon Reliable Gossip--Crocker
12:30 As The World Turns
1pm Password--Allen Ludden. Guests Darren McGavin and Eva Gabor.
1:30 Art Linkletter's House Party
2pm To Tell The Truth--Bud Collyer. Panalists Lena Horne, Barry Nelson, Phyllis Newman, Sam Levinson.
2:25 CBS News--Douglas Edwards
2:30 Edge of Night
3pm Secret Storm
3:30 Buckskin Bill--Children
4:30 Mickey Mouse Club
5pm Superman--Adventure
5:30 CBS News--Walter Cronkite
6pm News, Sports, Weather
6:30 Password--Allen Ludden. Guests Garry Moore and Dorothy Loudon
7pm Rawhide--Western. Mushy is attacked by an escaped circus lion.
8pm Movie--Musical. "The Jazz Singer" (1953) (Interesting that WAFB doesn't run Perry Mason but goes with its own movie.)
10pm News
10:15 Nurses--Drama (I guess WAFB had the facilities to tape delay the CBS 9pm show for running after the news.)
11:15 Movie--Spy Drama "Hotel Reserve" (1944)


10 KLFY-TV (CBS) Lafayette

6:15 Passe Partout--Variety (French for "Master Key")
7am Outlook--News Analysis
7:30 Cartoon Carnival
8am Captain Kangaroo
9am CBS News--Mike Wallace (I guess this is the West Coast feed which KLFY runs now instead of at 7am.)
9:30 I Love Lucy. Lucy's mother is joining the trek to Hollywood.
10am McCoys--Comedy. Luke is afraid he's going bald.
10:30 Pete and Gladys
11am Love of Life
11:25 CBS News--Robert Trout
11:30 Search for Tomorrow
11:45 Guiding Light
Noon Meet Your Neighbor
12:30 As The World Turns
1pm Password--Allen Ludden. Guests Darren McGavin and Eva Gabor.
1:30 Art Linkletter's House Party
2pm To Tell The Truth--Bud Collyer. Panalists Lena Horne, Barry Nelson, Phyllis Newman, Sam Levinson.
2:25 CBS News--Douglas Edwards
2:30 Edge of Night
3pm Secret Storm
3:30 Amos 'n Andy--Comedy
4:30 Funtime Playhouse
5:30 CBS News--Walter Cronkite
6pm News, Sports, Weather
6:30 Password--Allen Ludden. Guests Garry Moore and Dorothy Loudon
7pm Rawhide--Western. Mushy is attacked by an escaped circus lion.
8pm Perry Mason--Drama. A teenage heir starts hanging around with a young hoodlum.
9pm Nurses--Drama.
10pm News
10:20 Movie--Drama "A Song to Remember" (1945) Paul Muni, Merle Oberon


12 WVUE-TV (ABC) New Orleans (WVUE doesn't run a late movie after the news but airs two hour-long syndicated dramas.)

8am Superman--Adventure
8:30 Cartoons
9am Girl Talk--Virginia Graham.
9:30 Jack LaLanne--Exercise
10am Price is Right--Bill Cullen
10:30 Seven Keys--Jack Narz
11am Ernie Ford--Variety
11:30 Father Knows Best
Noon General Hospital
12:30 Topper--Comedy
1pm Life of Riley--Comedy
1:30 Day in Court--Drama
1:55 ABC News--Lisa Howard
2pm Queen for A Day--Jack Bailey
2:30 Who Do You Trust?
3pm Trailmaster--Western
4pm Movie--Drama. "The Snake Pit" (1948) Olivia DeHavilland, Mark Stevens.
5:45 Cappy The Clown
6pm ABC News--Ron Cochran
6:15 News--Richard Wright
6:30 Flintstones--Cartoon (Color)
7pm Donna Reed--Comedy. Alex sees Donna model an expensive gown at a fashion show and buys it for her.
7:30 My Three Sons--Comedy. Steve's boss asks him to entertain the daughter of a Danish client.
8pm Jimmy Dean--Variety. Guests Eddy Arnold and Molly Bee.
9pm Edie Adams--Variety. Guest Sammy Davis, Jr.
9:30 To Be Announced
10pm News
10:30 Thriller--Mystery. Alan Patterson, a successful businessman, is about to be threatened by two people he doesn't even know.
11:30 Mr. Lucky--Adventure. A gambler challenges Lucky to a game of pool and brings two thugs along to make sure he wins.

 

[bpatrick]

At some point in time the New Orleans stations got white-channel-
number-on-black-background bullets, the others getting black on white,
in that edition; I remember that from the late '70s. New Orleans was
also white-on-black in the South Mississippi edition, which I remember
in the '80s, but when WWL, WDSU, and WVUE were in the Gulf Coast
edition they were black-on-white.

WVUE and WYES were involved in a channel swap in 1970, when WVUE
got Ch. 8 and WYES Ch. 12. I can think of only three others: the swap
of 2 and 8 in Nashville, 7 and 13 in El Paso, and 4 and 6 in Miami. The first
two, like New Orleans, involved ABC and PBS; Miami was a CBS/NBC swap
that put CBS back on Ch. 4 (WCIX becoming WFOR) and NBC o&o WTVJ
going from 4 to 6.

Ethma Odum was still on the air some fifteen years later.

 

[gbranch]

I always thought that the purpose of the different colored bullets was to differentiate stations on same channels. For instance, the Oklahoma edition listed both Tulsa and Wichita Falls, both with a channel 6. Tulsa, being a primary OK market, got a white 6 on a black background. Wichita Falls got a black 6 on a white background.

Same with channel 11. KOED 11 Tulsa was black background, KTVT 11 Fort Worth was a white background.

 

[EJ204]

That's right. But in the Louisana edition, it was the opposite. New Orleans, the largest market in the state, got black numbers on a white screen. The other cities got white numbers on a black screen.

Some TV Guides that covered a wider area, such as Montana, also used black numbers on white screens with three veritical black lines through them. And there were also screens that were part black and part white. For single digit numbers, there'd be a black border on the right and left of the screen with a black number in the center. For two digit numbers, the screen would be half white and half black. In the Montana TV Guide, stations in the western, more populous part of the state, got black bullets, eastern got white, Salt Lake City got the lines through the screen and Spokane got the half-black, half-white screens.

The Alberta-Saskatchewan TV Guide had SIX channel 2's. They used the four different bullets described above, plus a couple of Channel 2's had the letter that began their city of license inside the bullet as well.