Re: Retro Low Budget UHF stations - WRIP/WDSI 1974 until 1983
One of the hugest low budget operations was Channel 61 in Chattenooga, Tennessee. They had a very promising start in 1972 with a 12 hour a day schedule of movies from the 30's to the 50's along with Bugs Bunny, Popeye, Little Rascals, and Three Stooges shorts in the 3 to 5 PM weekday time slot with only a couple hours of religion Sunday Mornings. Soon they expand to much of the day with a morning lock of cartoon and comedy shorts mentioned, more movies in between 9 AM and 3 PM, back to the theatrical shorts till 5, and movies after.
By the middle of 1973, the station hits hard times, and cuts back its schedule again, adds a few low budget syndicated shows, and more religion Sunday mornings. The station gives up and goes up for sale. Its sold soon after. At that point, they do not renew the movies, which gradually fall off by 1975. They also begin selling huge blocks of time to nearby churches and national syndicated shows like the 700 Club and PTL Club. By 1976 the station is on about 15 hours a day with syndicated religion about 5 hours a day, local religion another 6 hours a day or so, and very low budget syndicated shows about 3 hours a day. Sundays were all religious and Saturdays had a bit more secular shows. By 1978 the weekday schedule was just about half syndicated religion and half local religion and only an hour of secular shows. By then they had no commercials. They made all their money through selling blocks of time. Unsold time which was not much had the very cheap secular shows. By the summer of 1981, they had virtually no entertainment programming on weekdays or sundays.
The fall of 1981, WRIP added an hour of cartoons and a couple hours aof more desirable sitcoms in the late afternoon. In the fall of 1982, most of the local religion was gone, the syndicated religion remained, and the station had about 3 hours of cartoons a day, some old sitcoms, and a couple drama shows. Early in 1983, WRIP was sold, calls were changed to WDSI, religion remained in the 9 AM to Noon slot and SUnday mornings. Entertainment programming gradually got stronger adding newer cartoons and more recent sitcoms and movies. . By 1985 they were a conventional independent with strong programming. They got Fox in 1986. Ever since they have been typical small market Fox affilliated independent changing with the times. So today they are like any UHF Fox Affiliate. Today they have moderate amounts of news, plenty of talk and reality shows, some 90's and 2000's sitcoms, Fox programs, etc.