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Retro: Milwaukee/Madison/Green Bay, Monday, November 18, 1963

Retro: Milwaukee/Madison/Green Bay, Monday, November 18, 1963

Source: TV Guide, Wisconsin Edition

Channels Listed:
2 WBAY-TV (CBS) 115 South Jefferson Street, Green Bay
3 WISC-TV (CBS) 4801 West Beltline Highway, Madison
4 WTMJ-TV (NBC) 720 East Capitol Drive, Milwaukee 12
5 WFRV (NBC) Mason & Roosevelt, Green Bay
6 WITI (ABC) 5445 North 27th Street, Milwaukee 9
6m WLUC (CBS/ABC) P.O. Box 479, Marquette MI
7 WSAU-TV (CBS/NBC/ABC) Wausau
10 WMVS (Educational) 1015 North 6th Street, Milwaukee 3
11 WLUK (ABC) 306 Cherry Street, Green Bay
12 WISN-TV (CBS) 759 North 19th Street, Milwaukee 3
15 WMTV (NBC) 615 Forward Drive, Madison
18 WVTV (Independent) 509 West Wisconsin Avenue, Milwaukee 3
21 WHA-TV (Educational) 600 North Park Street, Madison
27 WKOW-TV (ABC) 5727 Tokay Boulevard, Madison

Neither WSAU-TV or WKOW-TV has [COLOR] broadcast capacity. Although located in the Eastern Time Zone, WLUC listings are shown in Central Time.

MORNING
6:30
2 Sunrise Semester
4 Operation Alphabet

6:45
12 Badger Farm Report

7:00
2 Cheer-Up Time (cartoon show hosted by Russ Widoe, WBAY’s long-time Colonel Caboose, the character he’ll play twice – at 4:00 and 5:00 – this afternoon)
3/12 Sunrise Semester
4/5/15 Today (Hugh Downs and Jack Lescoulie host; guests include James Stewart, Secretary of the Interior Stewart Udall, and tennis legend Billy Talbot)
6 Audio-Visual Education

7:30
3 Cartoons
6 RFD 6
7 News
12 Wisconsin News

7:35
7 Fun School

7:40
6 News and Editorial

7:45
3 The Lee Phillip Show (syndicated edit of WBBM-TV/2 Chicago’s longtime noon hour show; today’s guests are Charlton Heston and veterinarian Dr. Lester Fisher)

8:00
2/3/6m/7/12 Captain Kangaroo
6 Cartoon Capers
10 Teaching Arithmetic

8:15
6 The King & Odie

8:30
6 Cartoon Alley (Barb Becker)
10 Video Sketchbook

9:00
2 Physical Fitness
3 The Jack LaLanne Show
4 The Lee Phillip Show (same as WISC-TV at 7:45 A.M.)
5/15 Say When (Art James game show)
6m/7 CBS Morning News with Mike Wallace
10 Biology (Grade 10)
12 Romper Room (Miss Barbara)
21 French (Grade 5)

9:15
4 Today for Women
21 Arithmetic (Grade 4)
27 The Christopher Program

9:20
2 Crafts ‘n’ Things

9:25
5/15 NBC News (Edwin Newman)
12 News and Footnotes

9:30
2/3/6m/12 I Love Lucy
5/15 Word For Word [COLOR]
6 Heckle and Jeckle
7 Ed Allen Time (exercise)
10 Patterns in Arithmetic
11 Romper Room (Miss Maureen)
27 Hour of St. Francis

9:45
7 For Your Information
10 Spanish Quarter (Irene Senia)

9:55
4 Editorial (Bob Heiss)
6 News

10:00
2/3/6m The Real McCoys
4/5/7/15 Concentration
6/11/27 The Price is Right (Bill Cullen still hosting, this time on ABC)
10 Biology (Grade 10)
12 Search for Tomorrow (one of CBS’ remaining 15-minute soaps, tape delayed from Friday at 11:30)
21 French (Grade 5)

10:15
12 The Guiding Light (CBS’ other 15-minute soap, tape delayed from Friday at 11:45)

10:30
2/3/6m/12 Pete and Gladys
4/5/7/15 Missing Links [COLOR except WSAU] (Ed McMahon is emcee; celebrity panel is Arlene Francis, Dick Shawn and Sam Levenson)
6/11/27 Seven Keys (Jack Narz emcees)
10 Astronomy For You (Star Clusters and Nebulae are discussed by James S. Pickering; this program will repeat on WMVS on Wednesday night at 7:30 and Thursday afternoon at 5:30)
21 Exploring Nature

11:00
2/3/6m/7/12 Love of Life
4/5/15 First Impression [COLOR] (Bill Leyden emcees; Kathy Nolan and Michael Jackson – the Los Angeles radio disc jockey, not the singer – join regular Dennis James on that week’s panel)
6/11/27 The Tennessee Ernie Ford Show (Guests are The Page Seven Combo)
10 U.S. History (taught by Arthur Rumpf)

11:15
21 French (Grade 7)

11:25
2/3/6m/7 CBS News (Bob Trout)
12 News and Footnotes

11:30
2/3/6m Search for Tomorrow
4/5/7/15 Truth or Consequences [COLOR except WSAU] (Bob Barker emcees; pop singer Jack Jones and choral director Johnny Mann appear in one segment)
6/11/27 Father Knows Best (Bud buys a gift for a bedridden newsboy pal)
10 Art (taught by Eugene Bushey)
12 The Mike Douglas Show (Arlene Francis co-hosts this week; guests include comic Bill Daily, a year or so before joining the cast of “I Dream of Jeannie,” actor Sam Levene, pop singer Tommy Leonetti and jazz singers Jackie Kane & Roy Kral. WISN runs the 60-minute edit of Douglas’ show at this point.)

11:45
2/3/6m The Guiding Light

11:55
4/5/7/15 NBC News (Ray Scherer)

AFTERNOON
12:00
2/7 Noon Variety (WBAY and WSAU run their own local shows here, not a simulcast of the same program)
3 Malcheski’s Farm Hour
4 Knutzen’s Kids Klub [COLOR]
5 Farm Digest (Jim Densmoor)
6/6m/11/27 General Hospital
15 Lunchtime with Goober
21 French (Grade 4)

12:10
5 Afternoon Funtime

12:30
4 Weather and News [COLOR]
6 Day in Court
6/12 As The World Turns
10 Children’s Fair
11 Noon Report
15 Romper Room (Miss Judy)
27 The Best of Groucho

12:40
4 Editorial [COLOR] (Bob Heiss)

12:45
4 Mid-Day [COLOR] (Ted Moore)
5 The Lee Phillip Show (same program as WISC at 7:45)

12:55
4 The Gretchen Kolnik Show [COLOR]
6 News

1:00
2/3/6m/7/12 Password (Allen Ludden emcees; this week’s celebrity players are Douglas Fairbanks Jr. and Lena Horne)
4/5/15 People Will Talk [COLOR] (Dennis James emcees)
6 Queen For a Day (Jack Bailey emcees)
10 What’s New (Tony Saletan spends a day at historic Sturbridge Village, Massachusetts)
11 Ranch Party (music)
27 People Are Funny (film rerun of Art Linkletter’s audience participation show)

1:25
4/5/15 NBC News (Floyd Kalber)

1:30
2/3/6m/7/12 Art Linkletter’s House Party (Sheilah Graham is today’s guest)
4/5/15 The Doctors
6 Who Do You Trust? (Woody Woodbury emcees)
10 Potpourri (music)
11/27 Day in Court

1:35
10 U.S. History

1:55
11/27 ABC News (Lisa Howard)

2:00
2/3/6m/7/12 To Tell The Truth (Bud Collyer emcees; this week’s daytime panel is Orson Bean, Joan Fontaine, Chester Morris and Phyllis Newman)
4/5/15 The Loretta Young Show
6 Movie (Julia Misbehaves, 1948 comedy starring Greer Garson, Peter Lawford and Elizabeth Taylor)
11/27 Queen For a Day

2:05
10 Physical Education

2:25
2/3/6m/7 CBS News (Douglas Edwards)
10 Social Security in Action
12 News and Footnotes

2:30
2/3/6m/7/12 The Edge of Night
4/5/15 You Don’t Say! [COLOR] (Tom Kennedy emcees; this week’s celebrity players are Giselle MacKenzie and Herschel Bernardi)
11/27 Who Do You Trust?

2:40
10 Science (taught by James Ebner)

3:00
2/3/6m/7/12 The Secret Storm
4 December Bride
5/15 Match Game (Gene Rayburn emcees; this week’s celebrity players are Shelley Berman and Betty White)
10 Critique
11/27 Trailmaster

3:25
5/15 NBC News (Sander Vanocur)

3:30
2/3 As The World Turns
4/5/15 Make Room for Daddy
6m Darby O’6 (local kiddie show)
7 Trailmaster
10 Elementary Mathematics
12 Bachelor Father

3:55
12 News

4:00
2 Colonel Caboose
3 Circus Three
4 Movie (Red Snow, 1952 drama starring Guy Madison)
5 Movie (Standing Room Only, 1944 comedy starring Fred MacMurray and Paulette Goddard)
6 Trailmaster
6m The Mickey Mouse Club
10 Biology (Grade 10)
11 Movie (The Last Mile, 1959 prison drama starring Mickey Rooney)
12 Pop’s Theater and Punky
15 Movie (A Lawless Street, 1955 Western starring Randolph Scott and Angela Lansbury)
18 Mac The Mailman
27 Adventures in Paradise

4:30
2/7/12 The Mickey Mouse Club
6m The Abbott & Costello Show
10 Children’s Fair
18 Whirlybirds
21 Audio-Visual Education

5:00
2 Colonel Caboose
3/7 Quick Draw McGraw
6 Hawaiian Eye
6m News
10 Lyrics and Legends
12 Woody Woodpecker
18 Zoorama
21 French (Grade 4)
27 The Rebel

5:25
4 Moments in Sports
5 Cartoons

5:30
2/3/6m/12 CBS Evening News with Walter Cronkite
4/15 The Huntley-Brinkley Report (The final item on today’s program is a report narrated by Edwin Newman about an English rock ‘n roll band called The Beatles; it’s the band’s first appearance on American television, and the largest TV audience anywhere to that date to see the band)
7 News
10 Sir Kenneth Clark on Art
18 Milestones
21 College of the Air
27 The Rifleman

5:40
5/18 News

5:45
7 CBS Evening News with Walter Cronkite (tape-delayed 15 minutes)
11/18 ABC News with Ron Cochran (rejected by WITI; the last remaining 15-minute network weekday news program)

EVENING
6:00
2/3/4/15 News
5 The Huntley-Brinkley Report
6 Touche Turtle
6m Story of an American Beauty (ABC documentary special about Merilou Poupolo, the then-reigning Miss Los Angeles)
10 College of the Air
11/12 Leave It To Beaver
18 Sugarfoot
21 The Friendly Giant
27 ABC News with Ron Cochran

6:15
7/27 News
21 Tales of Poindexter

6:20
6 News

6:25
4 Special Assignment

6:30
2/3/6m/12 To Tell The Truth (Bud Collyer emcees; tonight’s panel is Barry Nelson, Peggy Cass, Tom Poston and Kitty Carlisle)
4/5/15 Movie [COLOR] (The Reluctant Debutante, 1958 comedy starring Rex Harrison, Kay Kendall, Sandra Dee, Angela Lansbury and John Saxon)
6/11/27 The Outer Limits (adaptation of Louis Charbonneau’s novel Corpus Earthling, starring Robert Culp and Salome Jens)
7 Biography
10/21 What’s New

7:00
2/3/6m/7/12 I’ve Got a Secret (Garry Moore emcees; Allan Sherman, who co-created the game, joins Bill Cullen, Betsy Palmer and Henry Morgan on the panel)
10 Taught To Be Different
18 Movie (Homeward Borne, 1957 drama starring Richard Kiley and Linda Darnell)
21 Woman . . . An Impression


7:30
2/3/6m/7/12 The Lucy Show (“Lucy Decides to Redecorate”)
6/11/27 Wagon Train [COLOR except WKOW]
10 Sports-A-Rama
21 Wisdom and Modern Life

8:00
2/3/6m/7/12 The Danny Thomas Show
10 Video Sketchbook
21 Quiz the Professor

8:30
2/3/6m/7/12 The Andy Griffith Show
4 Close-Up
5/15 Hollywood and The Stars
10 Program 10
18 Whiplash

9:00
2/3/6m/12 East Side/West Side
4/5/15 Sing Along with Mitch [COLOR]
6/11/27 Breaking Point (tonight’s guest star is Shelley Berman)
7 Bob Hope Presents The Chrysler Theatre (Jason Robards stars in an adaptation of Aleksandr Solzhenitsyn’s 1962 novel One Day in the Life of Ivan Denisovich; delayed from NBC on November 8th)
10 Maharajahs Must Pay Taxes (documentary on the crumbling of India’s caste system)
18 The Best of Groucho
21 Southern Moderate

9:30
18 People Are Funny

10:00
2/3/4/5/6m/7/12/15/18/27 News
6 News and Editorial
11 TV Hour of Stars (Cameron Mitchell in “Man On the Ledge”)

10:15
4 Editorial and Sports
18 Movie (The Steel Helmet, Samuel Fuller’s 1951 war drama starring Gene Evans)

10:20
6 Movie (The Cobweb, 1955 drama starring Richard Widmark and Lauren Bacall; news and “TV Chapel” follow the movie)
12 The Steve Allen Show (guests include The Mills Brothers)

10:25
3/5 Moments in Sports

10:30
2 Peter Gunn
3 The Steve Allen Show (pop singer Tommy Sands is a guest)
4/5/15 The Tonight Show Starring Johnny Carson [COLOR] (guests include Secretary of the Interior Stewart Udall – his second NBC appearance that day, after one on “Today” – and Arlene Dahl)
6m Movie (Slaves of Babylon, 1953 drama starring Richard Conte)
7 Glynis
27 87th Precinct

11”00
2 Movie (Indian Uprising, 1952 Western starring George Montgomery)
7 Movie (Tall Man Riding, 1955 Western starring Randolph Scott)
11 News

11:30
11 U.S. Border Patrol

11:50
12 M Squad

12:00
4/15 News

12:15
4 TV Hour of Stars

12:20
12 News
 
4/15 The Huntley-Brinkley Report (The final item on today’s program is a report narrated by Edwin Newman about an English rock ‘n roll band called The Beatles; it’s the band’s first appearance on American television, and the largest TV audience anywhere to that date to see the band)
Which was three weeks before the much more highly publicized report on the "CBS Evening News" on Beatlemania that is often credited with setting the stage for their huge American breakthrough in 1964. Wonder why NBC's report hasn't been given more credit.
 
4/15 The Huntley-Brinkley Report (The final item on today’s program is a report narrated by Edwin Newman about an English rock ‘n roll band called The Beatles; it’s the band’s first appearance on American television, and the largest TV audience anywhere to that date to see the band)

Which was three weeks before the much more highly publicized report on the "CBS Evening News" on Beatlemania that is often credited with setting the stage for their huge American breakthrough in 1964. Wonder why NBC's report hasn't been given more credit.

...same reason why so many people are under the impression today that it was Walter Cronkite that told most Americans that President Kennedy had died in Dallas, while more viewers actually were tuned to Bill Ryan and Frank McGee that afternoon -- CBS has done a much better job of marketing its news archives than either NBC (poorer management) or ABC (scarcity of material). And the CBS piece on The Beatles didn't even debut on Cronkite's newscast, but The CBS Morning News with Mike Wallace on the morning of November 22nd, aired a few hours before the Kennedy assassination. As you can see above, not even a majority of CBS affiliates probably carried Wallace -- here, only the tiny markets of Wausau and Marquette even bothered to clear it, while the much larger Milwaukee, Madison and Green Bay all passed on carrying that program -- so the audience that saw the first airing of the CBS item wasn't even a tenth the size of those that were tuned to the NBC report...
 
When did Jack Paar play a clip of the Beatles on his Friday night NBC show? I've always read that that was the Beatles 'first American TV appearance' prior to their 'live and in person' debut with Sullivan.

Re: the 'Tonight Show' guests...did Johnny resist temptation to have Dahl and Udall sing 'Oh, You Beautiful Doll'?;-D
 
When did Jack Paar play a clip of the Beatles on his Friday night NBC show? I've always read that that was the Beatles 'first American TV appearance' prior to their 'live and in person' debut with Sullivan.

...that was January 3, 1964. Capitol Records had released "I Want to Hold Your Hand" in the United States nine days earlier...
 
Hey ultimajock, do you have any TV listings from Local TV Guides from either Northern Wisconsin or Illinois-Wisconsin
from the mid 1990s (1992-1996), if so, just let me know and I'd love to see some posted!

Here are the listings....

2C - WBBM Chicago (CBS)
2G - WBAY Green Bay (ABC)
3 - WISC Madison (CBS)
4 - WTMJ Milwaukee (NBC)
5C - WMAQ Chicago (NBC)
5G - WFRV Green Bay (CBS)
6MA - WLUC Marquette (NBC)
6MI - WITI Milwaukee (CBS, became a Fox affiliate in 1994)
7C - WLS Chicago (ABC)
7W - WSAW Wausau (CBS)
8 - WKBT La Crosse (CBS)
9C - WGN Chicago (Ind., became a WB affiliate in 1995)
9W - WAOW Wausau (ABC)
11 - WLUK Green Bay (NBC, switched to Fox in 1995)
12M - WISN Milwaukee (ABC)
12R - WJFW Rhinelander (NBC)
13E - WEAU Eau Claire (NBC)
13R - WREX Rockford (NBC)
15 - WMTV Madison (NBC)
17 - WTVO Rockford (ABC)
18 - WVTV Milwaukee (Ind.)
23 - WIFR Freeport (CBS)
24 - WCGV Milwaukee (Fox, reverted to Independent in 1994 and became a UPN affiliate in 1995)
26C - WCIU Chicago (Univision, reverted to English Independent in 1995)
26G - WGBA Green Bay (Fox, switched to NBC in 1995)
27 - WKOW Madison (ABC)
32A - WXGZ Appleton (Ind., became a UPN affiliate and changed the call letters to WACY in 1995)
32C - WFLD Chicago (Fox)
39 - WQRF Rockford (Fox)
47 - WMSN Madison (Fox)
50 - WPWR Gary (Ind., became a UPN affiliate in 1995)
58 - WDJT Milwaukee (Ind., became a CBS affiliate in 1994)
66 - WGBO Joliet (Ind., became Univision affiliate in 1995)
 
Hey ultimajock, do you have any TV listings from Local TV Guides from either Northern Wisconsin or Illinois-Wisconsin
from the mid 1990s (1992-1996), if so, just let me know and I'd love to see some posted!

...nope, nothing that late. Sorry...
 
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