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Retro: St. Louis - Sunday, November 12, 1978

Source: St. Louis Post-Dispatch Television Magazine

Notes: I'll post these in the standard channel order; however, the Post-Dispatch listings order was 5, 4, 2, 11, 30, 9.
Also, the Post-Dispatch listings included many "Paid Program Advertisements," in which specific listings appeared in BOLD and ALL CAPS. You'll see those here, too.

KTVI Channel 2 (ABC)
06:45 am - Directions
07:15 am - God's Musical World
07:45 am - Message of the Rabbi
08:15 am - Sunday Mass
09:00 am - Oral Roberts
09:30 am - Day of Discovery
10:00 am - NCAA Football: Kansas State vs. University of Missouri
01:00 pm - Robert Schuller
02:00 pm - Issues and Answers
02:30 pm - Expression
03:00 pm - Face to Face
03:30 pm - Movie: Once You Kiss a Stranger (1970); Paul Burke, Carol Lynley.
05:30 pm - News
06:00 pm - PAT BOONE SPECIAL! WITH BOB HOPE - FROM METROPOLITAN LIFE
07:00 pm - Battlestar Galactica
08:00 pm - NFL Football: Pittsburgh Steelers at Los Angeles Rams.
10:45 pm - News
11:00 pm - ABC News
11:15 pm - Movie: The Graduate (1967); Dustin Hoffman, Katharine Ross.
01:15 am - Robert Schuller
02:15 am - College Football '78

KMOX-TV Channel 4 (CBS)
05:50 am - News
06:00 am - The People Speak
07:30 am - Camera Three: "Remembering Jean Gabin"
08:00 am - Confluence
09:00 am - Eye on St. Louis
09:30 am - Mario and the Magic Movie Machine
10:00 am - D.B.'s Delight
10:30 am - Face the Nation
11:00 am - Jim Bolen's Sports Attic
11:15 am - Sunday Sports Preview
11:30 am - NFL Today
12:00 pm - NFL Football: New York Giants at Washington Redskins.
03:00 pm - NFL Football: St. Louis Cardinals at San Francisco 49ers.
05:45 pm - NFL Today
06:00 pm - 60 Minutes
07:00 pm - "THE WORD" MAY CHANGE YOUR LIFE! DAVID JANSSEN/ALL STAR CAST
09:00 pm - POWER STRUGGLE ERUPTS ON DALLAS - BIG FAMILY BATTLE!
10:00 pm - CBS News
10:15 pm - News
10:30 pm - Movie: Punch and Judy (1974); Glenn Ford, Ruth Roman.
12:00 am - Behold Wondrous Things - 1977: "Guatemala: My Country, My Hope"
01:00 am - Look Up and Live
01:30 am - News

KSD-TV Channel 5 (NBC)
06:30 am - Gospel Singing Jubilee
07:00 am - The Lester Family
07:30 am - Insight
08:00 am - This Is the Life
08:30 am - Black Forum
09:00 am - Notre Dame Football Highlights: Tennessee
10:00 am - A Time to Care
10:30 am - What's Happening
11:00 am - Meet the Press
11:30 am - NFL '78
12:00 pm - NFL Football (no teams listed)
03:00 pm - Lynn Anderson's Country Welcome: Chet Atkins, Tina Turner, Eddie Rabbitt, England Dan and John Ford Coley.
04:00 pm - Celebrity Concert: "Vikki Carr"
05:00 pm - Hee Haw Honeys
05:30 pm - News
06:00 pm - DISNEY TV PREMIERE - BOATNIKS MAKE WAVES
08:00 pm - "ODE TO BILLY JOE" THE STORY BEHIND THE BOBBIE GENTRY BALLAD.
10:00 pm - News
10:30 pm - NBC Late Movie: The Reivers (1969); Steve McQueen, Mitch Vogel.
12:45 am - What's Happening

KETC-TV Channel 9 (PBS)
08:00 am - Sesame Street
09:00 am - Sesame Street
10:00 am - Studio See: "Gymnastics"
10:30 am - Soccer Made in Germany
11:30 am - Wall Street Week: "The Rinfret Rendition"
12:00 pm - Sesame Street
01:00 pm - Villa Alegre
01:30 pm - Cinematic Eye: "Shoe Shine," Vittorio de Sica (Italian: 1946)
02:00 pm - Movie: Shoe Shine (1947); Rinaldo Smordini, Franco Interlenghi.
04:00 pm - Post Script
04:30 pm - Midweek
05:00 pm - Once Upon a Classic: "Dominic: Lucy and Harriet" (Part 6 of 8)
05:30 pm - Life Around Us: "Antarctica"
06:00 pm - Rebop: "Surrounded by Life"
06:30 pm - Watch Your Mouth
07:00 pm - Global Paper: "The Fight for Food" (Part 1 of 2)
08:00 pm - Masterpiece Theatre: "The Duchess of Duke Street: The Bargain"
09:00 pm - Nova: "The Trial of Denton Cooley"
10:00 pm - The Two Ronnies
10:30 pm - Monty Python's Flying Circus
11:00 pm - Sneak Preview: Roger Ebert and Gene Siskel review "Paradise Alley" and "Magic."
11:30 pm - Filmmakers: Stan Brakhage

KPLR-TV Channel 11 (Independent)
05:30 am - Newswatch: Dateline
06:00 am - Think About Tomorrow
06:30 am - Cleophus Robinson
07:00 am - Jerry Falwell
08:00 am - The Flintstones
08:30 am - Gilligan's Island
09:00 am - Tarzan
10:00 am - Emergency One: "It's How You Play the Game"
11:00 am - Wrestling
12:00 pm - Movie: How the West Was Won (1963); James Stewart, Debbie Reynolds.
03:20 pm - Movie: Winning (1969); Paul Newman, Joanne Woodward.
06:00 pm - Family Feud
06:30 pm - World War II: GI Diary
07:00 pm - National Geographic Special
08:00 pm - Lawrence Welk
09:00 pm - News
09:30 pm - Think About Tomorrow
10:00 pm - Oral Roberts
10:30 pm - Phone Power
12:00 am - David Susskind
02:00 am - Cleophus Robinson

KDNL-TV Channel 30 (Independent)
06:30 am - Good News
07:00 am - Christ Is the Answer
07:30 am - James Robison
08:00 am - Leroy Jenkins
08:30 am - Jimmy Swaggart
09:00 am - The World Tomorrow
09:30 am - Abbott and Costello
10:00 am - Movie: Stranger on the Run (1967); Henry Fonda, Michael Parks.
12:00 pm - "STAR MAIDENS" TWO MEN ESCAPE PLANET RULED BY WOMEN!! SCI-FI THRILLER!!
02:00 pm - Movie: Star Maidens (Part II) (1976); Christian Kruger, Judy Geeson.
03:45 pm - JERRY LEWIS GOES "WAY, WAY OUT" HILARIOUS HAPPENINGS ON THE MOON! FUNNY!
06:00 pm - The King is Coming
06:30 pm - Thomas Road Baptist Church
07:30 pm - The 700 Club
09:00 pm - Grace Cathedral
10:00 pm - Rex Humbard
11:00 pm - Healing Today
11:30 pm - Public Affairs
12:00 am - Movie: Back Street (1961); Susan Hayward.
 
But wait, there's more! Here's the 11/12/78 edition of Television Letter Box, six letters to the Post-Dispatch Television editor:

From Mrs. Charles S.:
I would like to thank Channel 4 for the most beautiful and heart rending story, "Like Mom, Like Me," with Linda Lavin and Kristy McNichol. It was so beautiful that it brought tears to my husband's eyes and to mine. Please try and make a new series from this show. Both of the actresses were magnificent and their portrayals were beautiful.

From A.P.:
I wish to offer some posies to Channel 9 for their showing "Over Easy" on Saturday afternoons with Hugh Downs. While I'm not of retirement age as of now, I do find the program most entertaining and informative. I hope it continues for a long time.

From "Very Pleased":
People are always being criticized about things they do wrong. I believe strongly in letting someone know when they have done right. I would like to take the time to thank the ABC television network for their new smash hit comedy series, "Mork & Mindy." This show is exactly what the public is looking for.

From D.M.S.:
I would like to say no one has the right to say something should be taken off the air because it is trash. Everyone has the right to watch what they want, trash or no trash.

From L.A.L.:
We just finished watching "Cotton Candy" and I had to write to tell you how much we loved it. It was great. I hope to see more enjoyable shows like that one in the future.

Finally, from M.A.L.N.:
Sports should have a channel all its own.
 
Brother said:
But wait, there's more! Here's the 11/12/78 edition of Television Letter Box, six letters to the Post-Dispatch Television editor:


Finally, from M.A.L.N.:
Sports should have a channel all its own.

sounds like complainers on station's facebook pages when sports pre-empt their shows
 
Brother said:
Source: St. Louis Post-Dispatch Television Magazine

Notes: I'll post these in the standard channel order; however, the Post-Dispatch listings order was 5, 4, 2, 11, 30, 9.

Most certainly this was done because KSD-TV was the Post-Dispatch's station.

Other newspapers were guilty of preferentially promoting their own properties also, in one form or another. I remember seeing front pages from old copies of the Washington Post and saw "WTOP TV (9) Radio (1500)" under the masthead. IIRC, the Los Angeles Times also did the same thing when they owned KTTV during the 1950s.
 
Brother said:
But wait, there's more! Here's the 11/12/78 edition of Television Letter Box,

Finally, from M.A.L.N.:
Sports should have a channel all its own.

I bet most people actually laughed at this when they read it.....
 
KMOX-TV Channel 4 (CBS)
09:30 am - Mario and the Magic Movie Machine


I do believe that magic movie machine belonged to Marlo... ::)

Thanks for posting these!
 
DToTheJ said:
KMOX-TV Channel 4 (CBS)
09:30 am - Mario and the Magic Movie Machine


I do believe that magic movie machine belonged to Marlo... ::)

Thanks for posting these!

Nicely spotted, it was indeed Marlo and the Magic Movie Machine. That's my faulty transcribing rather than a misprint in the TV book, so apologies all around.

You have an extremely sharp eye, DToTheJ. If I ever need anyone to watch my back, you'll be the first one I contact.
 
Would love to see a weekday and Saturday schedule from this time period in St Louis
 
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