(source: St. Louis Globe Democrat TV Digest)
KTVI-TV Channel 2 (ABC)
Wednesday March 4th, 1964
7:10am Sign on
7:15am Mahalia Sings
7:20am Farm Report; News
7:30am En France
8:00am Camera Two
8:15am Community Album
8:30am Tree House Cartoon
9:00am King and Odie
9:15am Romper Room
10:00am The Price is Right
10:30am The Object Is
11:00am Seven Keys
11:30am Father Knows Best
12:00pm Hawaiian Eye
1:00pm Tennessee Ernie
1:30pm Day in Court
1:55pm Mid-Day Report (Alex Drier)
2:00pm General Hospital
2:30pm Queen for A Day
3:00pm Trailmaster
4:00pm Adventures in Paradise
5:00pm News, Weather
5:15pm ABC News Report
5:30pm Dick Powell’s Zane Grey Theater
6:00pm The Rifleman
6:30pm Ozzie and Harriet
7:00pm The Patty Duke Show (Patty enrolls in school for teen–age models in “The Perfect Teenager”; Kaye Ballard featured)
7:30pm The Farmer’s Daughter (Inger Stevens stars in comedy)
8:00pm Ben Casey (Casey tries to help alcoholic school teacher in “The Lonely Ones”; Jill Ireland, Dennis Crosby)
9:00pm Channing (Agnes Moorehead plays role of mathematics teacher in “Freedom is a Lovesome Thing”)
10:00pm News, Weather
10:15pm The Steve Allen Show
11:45pm Peter Gunn
12:15am Mahalia Sings; News
12:30am Sign off
KMOX-TV Channel 4 (CBS)
Wednesday March 4th, 1964
5:10am Sign on
5:15am Prayer; News
5:30am Sunrise Semester
6:00am Town & Country
6:30am P.S. 4
7:00am Morning Scene
7:40am World of Mr. Zoom
8:00am Captain Kangaroo
9:00am CBS Morning News
9:30am I Love Lucy
10:00am The McCoys
10:30am Pete and Gladys
11:00am Love of Life
11:25am CBS News-Robert Trout
11:30am Search for Tomorrow
11:45am The Guiding Light
12:00pm News, Weather
12:05pm My Little Margie
12:30pm As the World Turns
1:00pm Password
1:30pm House Party
2:00pm To Tell The Truth
2:25pm CBS News-Douglas Edwards
2:30pm The Edge of Night
3:00pm The Secret Storm
3:30pm Movie: “Savage Wilderness” (1956) w/ Victor Mature, Guy Madison, Robert Preston
5:00pm Popeye Cartoon
5:30pm CBS Evening News (Walter Cronkite)
6:00pm News, Weather
6:30pm CBS Reports
7:30pm Tell It to The Camera
8:00pm Beverly Hillbillies (Buddy Ebsen stars in comedy)
8:30pm The Dick Van Dyke Show (Comedy stars Van Dyke, Morey Amsterdam)
9:00pm The Danny Kaye Show (Comedian Art Carney and singer Joan Sutherland guests)
10:00pm News, Weather
10:30pm The Late Show: “Counterfeit Plan” (1957) w/ Zachary Scott, Peggie Castle
12:00am The Late Late Show: “Shadow of the Thin Man” (1941) w/ William Powell, Myrna Loy
followed by sign off
KSD-TV Channel 5 (NBC)
Wednesday March 4th, 1964
6:25am Sign on
6:30am Focus-Your World
7:00am Today Show
9:00am Say When
9:25am NBC News-Edwin Newman
9:30am The Merv Griffin Show [color]
10:00am Concentration
10:30am Missing Links [color]
11:00am First Impression [color]
11:30am Truth or Consequences [color]
11:55am NBC News-Ray Scherer
12:00pm News, Weather
12:05pm Charlotte Peters
1:00pm Let’s Make a Deal [color]
1:25pm NBC News-Floyd Kalber
1:30pm The Doctors
2:00pm The Loretta Young Show
2:30pm You Don’t Say [color]
3:00pm Match Game
3:25pm NBC News-Sander Vanocur
3:30pm Make Room for Daddy
4:00pm Corky the Clown (long-running local kids show from late 1950s to about 1980 hosted by Clif St. James)
4:30pm Maverick
5:30pm The Huntley-Brinkley Report (Chet Huntley, David Brinkley) (listed in the Globe as “Huntley Brinkley News”.)
6:00pm KSD-TV Six O’Clock Report (news, weather)
6:30pm The Virginian [color] (Outlaws seize Shiloh Ranch in plot to start Indian war in “The Invaders”; Darren McGavin)
8:00pm Espionage (Dramas based on activities of undercover agents)
9:00pm Eleventh Hour (Dr. Starke lands in jail in comedy-drama, “Full Moon Every Night”; Diana Hyland, Elsa Lanchester)
10:00pm KSD-TV Ten O’Clock Report
10:15pm Tonight with Johnny Carson [color]
12:00am News
12:05am Bowery Boys Movie: “Ghost Chasers” (1950) w/ the Bowery Boys
followed by sign off
KETC-TV Channel 9 (Educational)
Wednesday March 4th, 1964
8:05am Sign on
8:10am School programs begin
10:00am Parlons Francais
2:00pm Parlons Francais
5:45pm Community Campus
6:30pm Basic Reading, Writing
7:00pm What’s New?
7:30pm Jazz Casual
8:00pm The American Experience (“Race Relations in Crisis”)
followed by sign off
KPLR-TV Channel 11 (Independent)
Wednesday March 4th, 1964
11:55am Sign on
12:00pm Newsreels
12:15pm Modern Almanac
12:30pm Cartoons and Comics
1:00pm Movie: “That’s the Spirit” (1945) w/ Jack Oakie, Gene Lockhart, Peggy Ann Garner, Buster Keaton (repeat of Tuesday late movie)
2:15pm Movie: “A Message to Garcia” (1936) w/ Wallace Beery, John Boles, Barbara Stanwyck (repeat of Tuesday night movie)
4:00pm The Three Stooges
5:00pm Mickey Mouse Club
5:30pm Supercar
6:00pm Funny Company
6:15pm Rocky and Friends
6:30pm Amos n’ Andy
7:00pm People are Funny
7:30pm Best of Groucho
8:00pm Charles Boyer Presents
8:30pm Treasure
9:00pm Movie: “The Fighting Kentuckian” (1949) w/ John Wayne, Vera Ralston
11:00pm Movie: “Johnny Apollo” (1940) w/ Tyrone Power, Edward Arnold, Loretta Young
12:30am Sign off (approximate)
KTVI-TV Channel 2 (ABC)
Wednesday March 4th, 1964
7:10am Sign on
7:15am Mahalia Sings
7:20am Farm Report; News
7:30am En France
8:00am Camera Two
8:15am Community Album
8:30am Tree House Cartoon
9:00am King and Odie
9:15am Romper Room
10:00am The Price is Right
10:30am The Object Is
11:00am Seven Keys
11:30am Father Knows Best
12:00pm Hawaiian Eye
1:00pm Tennessee Ernie
1:30pm Day in Court
1:55pm Mid-Day Report (Alex Drier)
2:00pm General Hospital
2:30pm Queen for A Day
3:00pm Trailmaster
4:00pm Adventures in Paradise
5:00pm News, Weather
5:15pm ABC News Report
5:30pm Dick Powell’s Zane Grey Theater
6:00pm The Rifleman
6:30pm Ozzie and Harriet
7:00pm The Patty Duke Show (Patty enrolls in school for teen–age models in “The Perfect Teenager”; Kaye Ballard featured)
7:30pm The Farmer’s Daughter (Inger Stevens stars in comedy)
8:00pm Ben Casey (Casey tries to help alcoholic school teacher in “The Lonely Ones”; Jill Ireland, Dennis Crosby)
9:00pm Channing (Agnes Moorehead plays role of mathematics teacher in “Freedom is a Lovesome Thing”)
10:00pm News, Weather
10:15pm The Steve Allen Show
11:45pm Peter Gunn
12:15am Mahalia Sings; News
12:30am Sign off
KMOX-TV Channel 4 (CBS)
Wednesday March 4th, 1964
5:10am Sign on
5:15am Prayer; News
5:30am Sunrise Semester
6:00am Town & Country
6:30am P.S. 4
7:00am Morning Scene
7:40am World of Mr. Zoom
8:00am Captain Kangaroo
9:00am CBS Morning News
9:30am I Love Lucy
10:00am The McCoys
10:30am Pete and Gladys
11:00am Love of Life
11:25am CBS News-Robert Trout
11:30am Search for Tomorrow
11:45am The Guiding Light
12:00pm News, Weather
12:05pm My Little Margie
12:30pm As the World Turns
1:00pm Password
1:30pm House Party
2:00pm To Tell The Truth
2:25pm CBS News-Douglas Edwards
2:30pm The Edge of Night
3:00pm The Secret Storm
3:30pm Movie: “Savage Wilderness” (1956) w/ Victor Mature, Guy Madison, Robert Preston
5:00pm Popeye Cartoon
5:30pm CBS Evening News (Walter Cronkite)
6:00pm News, Weather
6:30pm CBS Reports
7:30pm Tell It to The Camera
8:00pm Beverly Hillbillies (Buddy Ebsen stars in comedy)
8:30pm The Dick Van Dyke Show (Comedy stars Van Dyke, Morey Amsterdam)
9:00pm The Danny Kaye Show (Comedian Art Carney and singer Joan Sutherland guests)
10:00pm News, Weather
10:30pm The Late Show: “Counterfeit Plan” (1957) w/ Zachary Scott, Peggie Castle
12:00am The Late Late Show: “Shadow of the Thin Man” (1941) w/ William Powell, Myrna Loy
followed by sign off
KSD-TV Channel 5 (NBC)
Wednesday March 4th, 1964
6:25am Sign on
6:30am Focus-Your World
7:00am Today Show
9:00am Say When
9:25am NBC News-Edwin Newman
9:30am The Merv Griffin Show [color]
10:00am Concentration
10:30am Missing Links [color]
11:00am First Impression [color]
11:30am Truth or Consequences [color]
11:55am NBC News-Ray Scherer
12:00pm News, Weather
12:05pm Charlotte Peters
1:00pm Let’s Make a Deal [color]
1:25pm NBC News-Floyd Kalber
1:30pm The Doctors
2:00pm The Loretta Young Show
2:30pm You Don’t Say [color]
3:00pm Match Game
3:25pm NBC News-Sander Vanocur
3:30pm Make Room for Daddy
4:00pm Corky the Clown (long-running local kids show from late 1950s to about 1980 hosted by Clif St. James)
4:30pm Maverick
5:30pm The Huntley-Brinkley Report (Chet Huntley, David Brinkley) (listed in the Globe as “Huntley Brinkley News”.)
6:00pm KSD-TV Six O’Clock Report (news, weather)
6:30pm The Virginian [color] (Outlaws seize Shiloh Ranch in plot to start Indian war in “The Invaders”; Darren McGavin)
8:00pm Espionage (Dramas based on activities of undercover agents)
9:00pm Eleventh Hour (Dr. Starke lands in jail in comedy-drama, “Full Moon Every Night”; Diana Hyland, Elsa Lanchester)
10:00pm KSD-TV Ten O’Clock Report
10:15pm Tonight with Johnny Carson [color]
12:00am News
12:05am Bowery Boys Movie: “Ghost Chasers” (1950) w/ the Bowery Boys
followed by sign off
KETC-TV Channel 9 (Educational)
Wednesday March 4th, 1964
8:05am Sign on
8:10am School programs begin
10:00am Parlons Francais
2:00pm Parlons Francais
5:45pm Community Campus
6:30pm Basic Reading, Writing
7:00pm What’s New?
7:30pm Jazz Casual
8:00pm The American Experience (“Race Relations in Crisis”)
followed by sign off
KPLR-TV Channel 11 (Independent)
Wednesday March 4th, 1964
11:55am Sign on
12:00pm Newsreels
12:15pm Modern Almanac
12:30pm Cartoons and Comics
1:00pm Movie: “That’s the Spirit” (1945) w/ Jack Oakie, Gene Lockhart, Peggy Ann Garner, Buster Keaton (repeat of Tuesday late movie)
2:15pm Movie: “A Message to Garcia” (1936) w/ Wallace Beery, John Boles, Barbara Stanwyck (repeat of Tuesday night movie)
4:00pm The Three Stooges
5:00pm Mickey Mouse Club
5:30pm Supercar
6:00pm Funny Company
6:15pm Rocky and Friends
6:30pm Amos n’ Andy
7:00pm People are Funny
7:30pm Best of Groucho
8:00pm Charles Boyer Presents
8:30pm Treasure
9:00pm Movie: “The Fighting Kentuckian” (1949) w/ John Wayne, Vera Ralston
11:00pm Movie: “Johnny Apollo” (1940) w/ Tyrone Power, Edward Arnold, Loretta Young
12:30am Sign off (approximate)