Here is a retro schedule from the Wisconsin State Journal, in Madison, Wisconsin, from Wednesday Oct. 4, 1972. (From newspaperarchive.com)
Channel Locations
2- WBAY (CBS) Green Bay
3- WISC (CBS) Madison
4- WTMJ (NBC) Milwaukee
5- WFRV (NBC) Green Bay
6- WITI (ABC) Milwaukee
7- WSAU (CBS) Wausau
8- WKBT (CBS) La Crosse
9- WAOW (ABC/PBS) Wausau
10- WMVS (PBS) Milwaukee
11- WLUK (ABC) Green Bay
12- WISN (CBS) Milwaukee
13E- WEAU (NBC) Eau Claire
13R- WREX (ABC) Rockford, IL
15- WMTV (NBC) Madison
17- WTVO (NBC) Rockford, IL
19- WXOW (ABC/PBS) La Crosse
21- WHA (PBS) Madison
23- WCEE (CBS) Freeport-Rockford, IL
27- WKOW (ABC) Madison
34- KFIZ (Ind.) Fond du Lac
40- KDUB (ABC) Dubuque, IA
Wednesday
6:00- 3: Sunrise Semester
6:15- 2: Sunrise Semester, 6:20- 12: Farm Report, 6:25- 8: Sunrise Markets
6:30- 3: Circus Three (with Howie Olson and Cowboy Eddie)
4- Zoo Revue
8, 12- Sunrise Semester
13E- Herald of Truth
6:40- 5: Farm Digest 6- Chapel, RFD, News
6:45- 2: Cheer-Up Time
7- 3, 7, 8, 12: CBS News
6: Funny Farm
13R: Good Morning
15, 4, 5, 13E, 17: Today
7:30- 2: Flintstones
11- Zoo Revue
12- Morning Show
21- Hodgepodge Lodge
8- 3, 2, 7, 8, 12, 23: Captain Kangaroo
6- Bullwinkle
11- Rocky (cartoon)
13R- Sesame Street ??? (because many markets did not have PBS in 1972, local stations often carried the show)
8:30- 6: Cartoons (which ones not given)
9, 19: Sesame Street (no PBS in these markets yet)
11: Tennessee Tuxedo
9- 2, 7, 12, 23: Joker's Wild
3: Jack La Lanne (preempts Joker's Wild)
6, 13R: Jeff's Collie (Lassie)
8- Women's World (preempts Joker's Wild)
11- Green Acres
15, 4, 5, 13E: Dinah Shore
17: This Our Country
9:15- 17: People of the World
9:30- 3, 2, 7, 8, 12, 23: The New Price is Right (only in its fifth week)
6, 11: Phil Donahue
13E: Sesame Street
13R: Not for Women Only
15, 4, 5, 17: Concentration
27, 9, 19: Toward Excellence (not known if a public or syndicated show)
10- 3, 2, 7, 8, 12, 23: Gambit
13R- All My Children (weird time for airing, normally at Noon)
15, 4, 5, 17: Sale of the Century
17, 9, 19: Galloping Gourmet
10:30- 3, 2, 7, 8, 12, 23: Love of Life
15, 4, 5, 13E, 17: Hollywood Squares
17, 6, 9, 11, 13R, 19: Bewitched (not aired on 27)
10:40- 21, 10: Electric Company
11- 2: Get-2-Gether (local show, preempts Where the Heart Is)
3, 2 (as printed in Journal), 7, 8, 12, 23: Where the Heart Is
15, 4, 5, 13E, 17: Jeopardy
27, 6, 9, 11, 13R, 19: Password
11:25- 3, 2, 7, 8, 12, 23: CBS News
11:30- 3, 2, 7, 8, 23: Search for Tomorrow
12- Dialing for Dollars
15, 4, 5, 13E, 17- The Who, What, or Where Game
21, 10: Sesame Street
27, 6, 9, 11, 13R, 19: Split Second
11:55- 13E: Today at Noon
15, 4, 5, 17: NBC News
Noon- 2, 7, 8: Noon Show
3- Farm Hour (pre-empts As the World Turns)
4, 6, 17: News (preempts All My Children)
5: Midday
13R: Tete a Tete
15: Movie Game
23: Virginia Graham
27, 9, 11, 19, 40: All My Children
12:15- 13R: News, 17: Underdog
12:30- 7, 8, 12, 23: As the World Turns
15, 4, 5, 13E, 17: Three on a Match (with Dick Enberg)
21, 10: Misterogers
27, 6, 9, 11, 13R, 19, 40: Let's Make a Deal
1- 3, 2, 7, 8, 12, 23: Guiding Light
15, 4, 5, 13E, 17: Days of Our Lives
27, 6, 9, 11, 13R, 19, 40: Newlywed Game
1:30- 3, 2, 7, 8, 12, 23: Edge of Night
15, 4, 5, 13E, 17: Doctors
27, 6, 9, 11, 13R, 19, 40: Dating Game
2- 2: As the World Turns
3, 7, 8, 12, 23: Love
15, 4, 5, 13E, 17: Another World
27, 6, 9, 11, 13R, 19, 40: General Hospital
2:30- 3, 2, 7, 8, 12, 23: Secret Storm
15, 4, 5, 13E, 17: Peyton Place
27, 6, 9, 11, 13R, 19, 40: One Life to Live
3: 3, 2, 7, 8, 12, 23: Family Affair
10: French Chef
12: Search for Tomorrow
15, 4, 5, 13E, 17: Somerset
27, 6, 9, 11, 13R, 19, 40: Love, American Style
3:30- 2: Anything You Can Do
3: As the World Turns
4: Merv Griffin
5, 6, 23: Movie
7: Flintstones
8: Joker's Wild
10: Hodgepodge Lodge
11, 17: The Munsters
12: Big Valley
13E: Concentration
15: Virginian
27, 9, 11, 13R, 19, 40: After School Special
34: Grab Bag
4- 2: Ponderosa
3: What's My Line
7, 13E: Virginian
8: Truth or Consequences
17: Flipper
21, 10: Misterogers
4:30- 3: Big Valley
6: After School Special
8, 12: Wild Wild West
11: Gomer Pyle
17: Daniel Boone
21, 10: Sesame Street
27, 9, 19: Beverly Hillbillies
34- Cartoons
40: The Rogues
5- 2: Gilligan's Island
4: News
5: Truth or Consequences
15: Hogan's Heroes
27, 9, 11, 13R, 19: ABC News
5:30- 3, 2, 7, 8, 12, 23: CBS News
6, 40: ABC News
11, 13R: News
15, 4, 5, 13E, 17: NBC News
21, 10: Electric Company
27, 9, 19: Green Acres
34- Voyage to the Bottom
6: All except 10, 11, 13R, and 21: News
10: College of the Air
11: Dick Van Deke (you know the pronounciation)
13R: Truth or Consequences
21: Hodgepodge Lodge
6:30- 2: Dragnet
4: Young Dr. Kildare
5: Packer Preview
7: Sandy Duncan
8, 17: I Dream of Jeannie
10: Politics of Learning
13E, 34: Hogan's Heroes
13R: Star Trek
15: Parent Game
21: Badger Football
23: Maude
27, 9, 11, 12, 17, 19: To Tell the Truth
40: Roller Game
7- 3, 2, 7, 8, 12, 23: Carol Burnett
4, 5, 13E, 17: Adam-12
10: Public Affair
11: Packerama
15: Top of the Month (preempts Adam-12)
27, 6, 9, 19: Paul Lynde
34: Dragnet
7:30- 15, 4, 5, 15E, 17: Mystery Movie, "Madigan: The Midtown Beat" (with Richard Widmark and Cab Calloway, premiere)
21, 10: NET Playhouse
27, 6, 9, 11, 13R, 19, 40: Movie, "Rolling Man"
34: Tarzan Theatre
8: 3, 2, 7, 8, 12, 23: Medical Center
9: 3, 2, 7, 8, 12, 23: Cannon
10: Soul
15, 4, 5, 13R, 17: Search
21: Long Walk
27, 6, 9, 11, 13R, 19, 40: Julie Andrews
34- Name of the Game
9:30: 27, 6, 9, 11, 13R, 19, 40: Documentary
10: All except 21, 11: News
21, 11: Masterpiece Theater
10:30- 3, 2, 7, 8, 11, 12, 23: Movie
15, 4, 5, 13E, 17: Johnny Carson
27, 9, 13R, 19, 40: Dick Cavett (preempted on 6, aired on WVTV 18)
34: Untouchables
10:40- 6: Movie
11:30- 34: News
Midnight- 4: Movie
13E: John Jardine
15, 5, 13R: News
17: It Takes a Thief
12:05- 15: Westerners, 12:10- 13R: Horizons Unlimited
12:30- 2: Movie 13E: Death Valley Days
3: Rifleman 12: News, I Spy
Channel Locations
2- WBAY (CBS) Green Bay
3- WISC (CBS) Madison
4- WTMJ (NBC) Milwaukee
5- WFRV (NBC) Green Bay
6- WITI (ABC) Milwaukee
7- WSAU (CBS) Wausau
8- WKBT (CBS) La Crosse
9- WAOW (ABC/PBS) Wausau
10- WMVS (PBS) Milwaukee
11- WLUK (ABC) Green Bay
12- WISN (CBS) Milwaukee
13E- WEAU (NBC) Eau Claire
13R- WREX (ABC) Rockford, IL
15- WMTV (NBC) Madison
17- WTVO (NBC) Rockford, IL
19- WXOW (ABC/PBS) La Crosse
21- WHA (PBS) Madison
23- WCEE (CBS) Freeport-Rockford, IL
27- WKOW (ABC) Madison
34- KFIZ (Ind.) Fond du Lac
40- KDUB (ABC) Dubuque, IA
Wednesday
6:00- 3: Sunrise Semester
6:15- 2: Sunrise Semester, 6:20- 12: Farm Report, 6:25- 8: Sunrise Markets
6:30- 3: Circus Three (with Howie Olson and Cowboy Eddie)
4- Zoo Revue
8, 12- Sunrise Semester
13E- Herald of Truth
6:40- 5: Farm Digest 6- Chapel, RFD, News
6:45- 2: Cheer-Up Time
7- 3, 7, 8, 12: CBS News
6: Funny Farm
13R: Good Morning
15, 4, 5, 13E, 17: Today
7:30- 2: Flintstones
11- Zoo Revue
12- Morning Show
21- Hodgepodge Lodge
8- 3, 2, 7, 8, 12, 23: Captain Kangaroo
6- Bullwinkle
11- Rocky (cartoon)
13R- Sesame Street ??? (because many markets did not have PBS in 1972, local stations often carried the show)
8:30- 6: Cartoons (which ones not given)
9, 19: Sesame Street (no PBS in these markets yet)
11: Tennessee Tuxedo
9- 2, 7, 12, 23: Joker's Wild
3: Jack La Lanne (preempts Joker's Wild)
6, 13R: Jeff's Collie (Lassie)
8- Women's World (preempts Joker's Wild)
11- Green Acres
15, 4, 5, 13E: Dinah Shore
17: This Our Country
9:15- 17: People of the World
9:30- 3, 2, 7, 8, 12, 23: The New Price is Right (only in its fifth week)
6, 11: Phil Donahue
13E: Sesame Street
13R: Not for Women Only
15, 4, 5, 17: Concentration
27, 9, 19: Toward Excellence (not known if a public or syndicated show)
10- 3, 2, 7, 8, 12, 23: Gambit
13R- All My Children (weird time for airing, normally at Noon)
15, 4, 5, 17: Sale of the Century
17, 9, 19: Galloping Gourmet
10:30- 3, 2, 7, 8, 12, 23: Love of Life
15, 4, 5, 13E, 17: Hollywood Squares
17, 6, 9, 11, 13R, 19: Bewitched (not aired on 27)
10:40- 21, 10: Electric Company
11- 2: Get-2-Gether (local show, preempts Where the Heart Is)
3, 2 (as printed in Journal), 7, 8, 12, 23: Where the Heart Is
15, 4, 5, 13E, 17: Jeopardy
27, 6, 9, 11, 13R, 19: Password
11:25- 3, 2, 7, 8, 12, 23: CBS News
11:30- 3, 2, 7, 8, 23: Search for Tomorrow
12- Dialing for Dollars
15, 4, 5, 13E, 17- The Who, What, or Where Game
21, 10: Sesame Street
27, 6, 9, 11, 13R, 19: Split Second
11:55- 13E: Today at Noon
15, 4, 5, 17: NBC News
Noon- 2, 7, 8: Noon Show
3- Farm Hour (pre-empts As the World Turns)
4, 6, 17: News (preempts All My Children)
5: Midday
13R: Tete a Tete
15: Movie Game
23: Virginia Graham
27, 9, 11, 19, 40: All My Children
12:15- 13R: News, 17: Underdog
12:30- 7, 8, 12, 23: As the World Turns
15, 4, 5, 13E, 17: Three on a Match (with Dick Enberg)
21, 10: Misterogers
27, 6, 9, 11, 13R, 19, 40: Let's Make a Deal
1- 3, 2, 7, 8, 12, 23: Guiding Light
15, 4, 5, 13E, 17: Days of Our Lives
27, 6, 9, 11, 13R, 19, 40: Newlywed Game
1:30- 3, 2, 7, 8, 12, 23: Edge of Night
15, 4, 5, 13E, 17: Doctors
27, 6, 9, 11, 13R, 19, 40: Dating Game
2- 2: As the World Turns
3, 7, 8, 12, 23: Love
15, 4, 5, 13E, 17: Another World
27, 6, 9, 11, 13R, 19, 40: General Hospital
2:30- 3, 2, 7, 8, 12, 23: Secret Storm
15, 4, 5, 13E, 17: Peyton Place
27, 6, 9, 11, 13R, 19, 40: One Life to Live
3: 3, 2, 7, 8, 12, 23: Family Affair
10: French Chef
12: Search for Tomorrow
15, 4, 5, 13E, 17: Somerset
27, 6, 9, 11, 13R, 19, 40: Love, American Style
3:30- 2: Anything You Can Do
3: As the World Turns
4: Merv Griffin
5, 6, 23: Movie
7: Flintstones
8: Joker's Wild
10: Hodgepodge Lodge
11, 17: The Munsters
12: Big Valley
13E: Concentration
15: Virginian
27, 9, 11, 13R, 19, 40: After School Special
34: Grab Bag
4- 2: Ponderosa
3: What's My Line
7, 13E: Virginian
8: Truth or Consequences
17: Flipper
21, 10: Misterogers
4:30- 3: Big Valley
6: After School Special
8, 12: Wild Wild West
11: Gomer Pyle
17: Daniel Boone
21, 10: Sesame Street
27, 9, 19: Beverly Hillbillies
34- Cartoons
40: The Rogues
5- 2: Gilligan's Island
4: News
5: Truth or Consequences
15: Hogan's Heroes
27, 9, 11, 13R, 19: ABC News
5:30- 3, 2, 7, 8, 12, 23: CBS News
6, 40: ABC News
11, 13R: News
15, 4, 5, 13E, 17: NBC News
21, 10: Electric Company
27, 9, 19: Green Acres
34- Voyage to the Bottom
6: All except 10, 11, 13R, and 21: News
10: College of the Air
11: Dick Van Deke (you know the pronounciation)
13R: Truth or Consequences
21: Hodgepodge Lodge
6:30- 2: Dragnet
4: Young Dr. Kildare
5: Packer Preview
7: Sandy Duncan
8, 17: I Dream of Jeannie
10: Politics of Learning
13E, 34: Hogan's Heroes
13R: Star Trek
15: Parent Game
21: Badger Football
23: Maude
27, 9, 11, 12, 17, 19: To Tell the Truth
40: Roller Game
7- 3, 2, 7, 8, 12, 23: Carol Burnett
4, 5, 13E, 17: Adam-12
10: Public Affair
11: Packerama
15: Top of the Month (preempts Adam-12)
27, 6, 9, 19: Paul Lynde
34: Dragnet
7:30- 15, 4, 5, 15E, 17: Mystery Movie, "Madigan: The Midtown Beat" (with Richard Widmark and Cab Calloway, premiere)
21, 10: NET Playhouse
27, 6, 9, 11, 13R, 19, 40: Movie, "Rolling Man"
34: Tarzan Theatre
8: 3, 2, 7, 8, 12, 23: Medical Center
9: 3, 2, 7, 8, 12, 23: Cannon
10: Soul
15, 4, 5, 13R, 17: Search
21: Long Walk
27, 6, 9, 11, 13R, 19, 40: Julie Andrews
34- Name of the Game
9:30: 27, 6, 9, 11, 13R, 19, 40: Documentary
10: All except 21, 11: News
21, 11: Masterpiece Theater
10:30- 3, 2, 7, 8, 11, 12, 23: Movie
15, 4, 5, 13E, 17: Johnny Carson
27, 9, 13R, 19, 40: Dick Cavett (preempted on 6, aired on WVTV 18)
34: Untouchables
10:40- 6: Movie
11:30- 34: News
Midnight- 4: Movie
13E: John Jardine
15, 5, 13R: News
17: It Takes a Thief
12:05- 15: Westerners, 12:10- 13R: Horizons Unlimited
12:30- 2: Movie 13E: Death Valley Days
3: Rifleman 12: News, I Spy