This day was particularly notable in Chicagoland TV history as it was there and then that NBC's Chicago O&O, heretofore known as WNBQ (as it had been known since its 1949 sign-on), adopted the current call letters of WMAQ-TV to match with its radio sisters (at 670 AM and 101.1 FM, respectively).
[SOURCES: Chicago Tribune, TV Week section, Aug. 29, 1964, and Aug. 31, 1964 TV listings]
(C) - in color
Morning
6:15 Today's Meditation (C)
6:20 Town and Farm (C)
6:30 Education Exchange (C)
7:00 Today - Hugh Downs
9:00 Make Room for Daddy
9:30 Word for Word (C)
9:55 NBC News - Edwin Newman
10:00 Concentration
10:30 Jeopardy (C)
11:00 Say When (C)
11:30 Truth or Consequences (C)
11:55 NBC News - Ray Scherer
Afternoon
12:00 People Are Funny
12:30 Let's Make a Deal (C)
12:55 NBC News - Floyd Kalber
1:00 The Loretta Young Theatre
1:30 The Doctors
2:00 Another World
2:30 You Don't Say (C)
3:00 The Match Game
3:25 NBC News - Sander Vanocur
3:30 Beachcomber
4:00 Channel 5 Presents
5:00 The Man from Cochise
5:30 The Huntley-Brinkley Report
5:45 News - (Tom?) Pettit (C)
Evening
6:00 Local News Report (C)
6:30 Monday Night at the Movies: "Man on Fire" (1957) - Bing Crosby, Inger Stevens
8:30 Hollywood and the Stars - "In Search of Kim Novak"
9:00 Sing Along with Mitch (C)
10:00 News - Floyd Kalber (C)
10:15 The Tonight Show Starring Johnny Carson (C)
12:00 News - (John?) Palmer (C)
12:05 Len O'Connor (C)
12:15 Movie Five: "Murder in Bergen" (1956) - Phyllis Calvert, Garry Marsh
[NOTE: Only one other city I know of aired this on TV: Los Angeles. I haven't seen any New York City TV listings with reference to
this picture, and there is no reference to it in IMDb.]
2:05 Word for Word (C)
followed by sign-off
[SOURCES: Chicago Tribune, TV Week section, Aug. 29, 1964, and Aug. 31, 1964 TV listings]
(C) - in color
Morning
6:15 Today's Meditation (C)
6:20 Town and Farm (C)
6:30 Education Exchange (C)
7:00 Today - Hugh Downs
9:00 Make Room for Daddy
9:30 Word for Word (C)
9:55 NBC News - Edwin Newman
10:00 Concentration
10:30 Jeopardy (C)
11:00 Say When (C)
11:30 Truth or Consequences (C)
11:55 NBC News - Ray Scherer
Afternoon
12:00 People Are Funny
12:30 Let's Make a Deal (C)
12:55 NBC News - Floyd Kalber
1:00 The Loretta Young Theatre
1:30 The Doctors
2:00 Another World
2:30 You Don't Say (C)
3:00 The Match Game
3:25 NBC News - Sander Vanocur
3:30 Beachcomber
4:00 Channel 5 Presents
5:00 The Man from Cochise
5:30 The Huntley-Brinkley Report
5:45 News - (Tom?) Pettit (C)
Evening
6:00 Local News Report (C)
6:30 Monday Night at the Movies: "Man on Fire" (1957) - Bing Crosby, Inger Stevens
8:30 Hollywood and the Stars - "In Search of Kim Novak"
9:00 Sing Along with Mitch (C)
10:00 News - Floyd Kalber (C)
10:15 The Tonight Show Starring Johnny Carson (C)
12:00 News - (John?) Palmer (C)
12:05 Len O'Connor (C)
12:15 Movie Five: "Murder in Bergen" (1956) - Phyllis Calvert, Garry Marsh
[NOTE: Only one other city I know of aired this on TV: Los Angeles. I haven't seen any New York City TV listings with reference to
this picture, and there is no reference to it in IMDb.]
2:05 Word for Word (C)
followed by sign-off