Return of Peach 94.9 WPCH-FM to Atlanta???

[Goodtimesandgreatoldies]

With the Bull dying, would Cheap Channel consider bringing back the Peach 94.9 name? It was a part of Atlanta for almost 30 years. They could have a different format that before. What do y`all think about it?

 

[whit979]

Clear Channel typically isn't one to care much about "heritage" names.

 

[jabba17]

Wouldn't work in ATL for anything except AC. Peach used to be synonymous with Beautiful Music back in the day--people used Peach interchangeably with Muzak to describe BM.

Peach was the last BM station to flip, after WKLS, WLTA (99.7) and WSB-FM did. WKLS flipped in 1974, WLTA in the early 80s, and WSB shortly after that. Peach was still BM at least as late as 1985. I bet the folks at Susquehanna and Cox hated their stations called "Peach", especially in Arbitron.

You could use it for some kind of "adult standards/classic vocalists" format (don't get started, BizListener ).

Cox used this stereotype to their benefit, in a TV spot for B98.5 that showed a guy snoozing to a radio with peaches coming out of the speaker.

 

[radiorob2.0]

Clear Channel typically isn't one to care much about "heritage" names.

Oh yes they do, "Kiss", "Mix", and oh yeah "The Bull". "Peach 94.9" sounds so Atlanta, they were fools to kill it.

 

[Yail Bloor]

Peach used to be synonymous with Beautiful Music back in the day--people used Peach interchangeably with Muzak to describe BM.

Don't forget the dreaded "elevator music".

 

[Biz Listener]

You could use it for some kind of "adult standards/classic vocalists" format (don't get started, BizListener ).

Don't worry. I have strong opinions on what kinds of music might work and what kinds don't, but I don't much care what sort of nickname anyone wants to give a station. All I care about is which preset button on my car radio I have to push in order to hear what I'm in the mood for at that moment. You could call it "The Radio Station at 94.9" for all I care.

 

[TheRealOtherNeil]

Wouldn't flipping 94.9 back to Peach be admitting defeat? The last time an Atlanta business did that was Coke with the New Coke debacle. Never admit you made an error, I am sure the Mays boys live my that mantra.

Coincidentally, Clear Channel still owns the website peach949.com, it redirects to 96.7 The Legend.

 

[Goodtimesandgreatoldies]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

 

[Biz Listener]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

If the put news/talk on 94.9, that would probably be an excellent idea. But calling such a station "The Peach" would be one of the most damn-fool stupid things anyone could possibly do. I mean, only a total blooming idiot would ever consider naming a news/talk station after any sort of fruit, even one that was the official state fruit of Georgia. But to talk an old station nickname for a music format station and bring it back from the dead to put on a news/talk station is just totally beyond belief. Naming a news/talk station "The Peach" is just plain ridiculous. I don't think I could ever take anyone seriously about anything if they actually, seriously put that idea forth seriously.

 

[Goodtimesandgreatoldies]

It would depend how you look at it. There are serious news stations and "talk" stations that are very lite in substance. It would all depend on what type. For example, a station with Don and Mike and Bubba the love Sponge could use the name Peach 94.9. Nobody really doesn`t take it too seriously. Hard news talk wouldn`t fit with this name. Actually, they could make it WGST-FM, which would most likely be a good idea. If they did return Peach 94.9, a classic hits format (a lot deeper than 97.1) would be good to dry up the River.

 

[TheRealOtherNeil]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

As long as it's conservative talk coz there are not enough options for those of us who need to spread the word that B. Hussein Obama is a Muslim. It could even be a viable option for Sean Hannity to leave WSB.

 

[jabba17]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

As long as it's conservative talk coz there are not enough options for those of us who need to spread the word that B. Hussein Obama is a Muslim. It could even be a viable option for Sean Hannity to leave WSB.

If CC were to get serious about competing with WSB, it would take a high-powered FM. This goes double if CC wants to put Hannity on a CC station in ATL. Winter PM drive--with the 50k to 1k power-down for WGST at 5:30 sunsets--would cause problems with Hannity's show.

I go back to my original position: Move WGST to 94.9 and put Legend or MOYL on 640, and sell 96.7 to Davis for a La Raza trimulcast (unless you insist on keeping Patron on the air).

I doubt that CC would put classic hits on 94.9 and take dead aim at River (and Rock 100.5, and True Oldies...)

 

[TheRealOtherNeil]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

As long as it's conservative talk coz there are not enough options for those of us who need to spread the word that B. Hussein Obama is a Muslim. It could even be a viable option for Sean Hannity to leave WSB.

If CC were to get serious about competing with WSB, it would take a high-powered FM. This goes double if CC wants to put Hannity on a CC station in ATL. Winter PM drive--with the 50k to 1k power-down for WGST at 5:30 sunsets--would cause problems with Hannity's show.

I go back to my original position: Move WGST to 94.9 and put Legend or MOYL on 640, and sell 96.7 to Davis for a La Raza trimulcast (unless you insist on keeping Patron on the air).

I doubt that CC would put classic hits on 94.9 and take dead aim at River (and Rock 100.5, and True Oldies...)

Talking to your daughter again about the tech stuff? Actually, your (her) assessment make a lot of sense.

 

[RTibbs]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

As long as it's conservative talk coz there are not enough options for those of us who need to spread the word that B. Hussein Obama is a Muslim. It could even be a viable option for Sean Hannity to leave WSB.

If CC were to get serious about competing with WSB, it would take a high-powered FM. This goes double if CC wants to put Hannity on a CC station in ATL. Winter PM drive--with the 50k to 1k power-down for WGST at 5:30 sunsets--would cause problems with Hannity's show.

I go back to my original position: Move WGST to 94.9 and put Legend or MOYL on 640, and sell 96.7 to Davis for a La Raza trimulcast (unless you insist on keeping Patron on the air).

I doubt that CC would put classic hits on 94.9 and take dead aim at River (and Rock 100.5, and True Oldies...)

I used to listen 105.7 over WSB but living in Cherokee I got a great signal Does anyone have the previous ratings breakdown of GST before and after GST was dropped as the simulcast? I would like more of an all news channel. NYC has two very succesful ones, not sure it would work as well down here. WCBS does now include Yankee games. WINS does better in the city but CBS does better in the burbs because it is a clear channel.

 

[jabba17]

How about a fm talk format on Peach 94.9? Hell, nobody can pick up WGST-AM.

As long as it's conservative talk coz there are not enough options for those of us who need to spread the word that B. Hussein Obama is a Muslim. It could even be a viable option for Sean Hannity to leave WSB.

If CC were to get serious about competing with WSB, it would take a high-powered FM. This goes double if CC wants to put Hannity on a CC station in ATL. Winter PM drive--with the 50k to 1k power-down for WGST at 5:30 sunsets--would cause problems with Hannity's show.

I go back to my original position: Move WGST to 94.9 and put Legend or MOYL on 640, and sell 96.7 to Davis for a La Raza trimulcast (unless you insist on keeping Patron on the air).

I doubt that CC would put classic hits on 94.9 and take dead aim at River (and Rock 100.5, and True Oldies...)

Talking to your daughter again about the tech stuff? Actually, your (her) assessment make a lot of sense.

She wanted to put Radio Disney on 101.5 because of its powerful 100kW intown signal, but I had to break it to her that Mickey Mouse no longer owns that station. I mentioned that there's an FM in Cleveland, GA that might be for sale soon, but she said that 3k watts out of Cleveland wouldn't be enough to cover the 6-12 target demo in Gwinnett County.

 

[smashedcd]

Allman Brothers Radio--Eat A Peach 94.9 ;D

 

[OutOfTheBiz]

Wouldn't flipping 94.9 back to Peach be admitting defeat? The last time an Atlanta business did that was Coke with the New Coke debacle. Never admit you made an error

I think the folks at Coca-Cola would disagree. Admitting that mistake and taking action saved their position as the market leader. Not that that analogy would hold up with CC Atlanta who is clearly NOT a market leader, but still...

 

[Biz Listener]

In Pittsburgh, Clear Channel put news/talk on 104.7, and it was a major ratings success. They did not name it after a fruit, they called it "News/Talk 104.7". It prety much rubbed heritage station KDKA-AM's nose in the dirt.

Also in Pittsburgh, CBS attempted a "lite" talk format on 92.9 called "The Man Station". It bombed miserably.

The result -- News/Talk 104.7 is doing very well in the ratings, and CBS is talking about selling both KDKA-AM and whatever they're now calling 92.9 (it used to be KDKA-FM a long, long time ago).

Among all the successes and failures, one thing remains constant. None of the stations were named after fruit.

 

[RoddyFreeman]

Tibbs, I go out of town for a few days, and you're gaining on me. Damn!

 

[RTibbs]

Tibbs, I go out of town for a few days, and you're gaining on me. Damn!

I need to tone down the number of posts. It is just some people continue to just post blatant B.S. on the board but I am going to take an ignore the user appraoch in order to not feed the ego of a delusionary person. From now on when I see such posts I will simply throw my hands in the air and yell "Serenity Now".