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Revenues for Arbitron Up at 9%

It is interesting to see this profit growth when Arbitron is raising rates for stations yet claiming that increasing sample size is too cost prohibitive. Now rather than investing massive profits into improving their core business, they are using stations's fees to expand internationally.
 
geek-orama said:
It is interesting to see this profit growth when Arbitron is raising rates for stations yet claiming that increasing sample size is too cost prohibitive. Now rather than investing massive profits into improving their core business, they are using stations's fees to expand internationally.
Click to expand...

If you make M&M's and make money from the product, and decide to develop new candies using that profit, is that bad?

Your conclusion about Arbitron is flawed; they can use their profits for whatever they want. In fact, the money used for development of other products is money that, in truth, they could have given to the shareholders as dividends... but they decided that the wanted to reinvest in the business instead of giving the money to the owners.

It is indeed not possible to increase meaningful sample sizes without increasing the costs way, way beyond the amount of profits Arbitron now has. To significantly decrease wobble and reduce the margin of error, samples would have to increase by 100% to up to 400% (margin of error pretty much changes exponentially, not in linear fashion) and that would mean doubling or tripling the costs to each station... something radio does not want to do, even if it could.
 
DavidEduardo said:
It is indeed not possible to increase meaningful sample sizes without increasing the costs way, way beyond the amount of profits Arbitron now has. To significantly decrease wobble and reduce the margin of error, samples would have to increase by 100% to up to 400% (margin of error pretty much changes exponentially, not in linear fashion) and that would mean doubling or tripling the costs to each station... something radio does not want to do, even if it could.
Click to expand...

DAMN! I hate this. I have another Great Idea but don't have the skillset or the connections to make it happen. It's just a software issue. The hardware is already in place. Someone else is going to develop it. DAMN!

Weav, if you come up with it, please set aside a little $ for me, too. 'Kay?
 
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