This week, Mediaweek is highlighting the Phoenix media market. There were a few things that surprised me. One of them was that KUTP bills nearly $10 million higher than KASW, even with lower overall ratings. Could this be because KUTP has the Phoenix Suns rights, as well as air a much greater amount of infomercials, which are a cash cow? This didn't sound right at all. I was also somewhat surprised to see that KSAZ alone bills higher than KTVK.
http://www.mediaweek.com/mw/departments/marketprofile/index.jsp
http://www.mediaweek.com/mw/departments/marketprofile/index.jsp