Reverse Branding on radio stations that simulcast

[MarcB]

Since 97 or so two AMers in Connecticut - WMRD 1150 in Middletown and WLIS 1420 in Old Saybrook have simultcast. WMRD is the originating station, but the branding is "1420 WLIS/1150 WMRD." - That's what I mean by reverse branding.

Are there other simulcast partners that use reverse brandings?

 

[nd2023]

Many AM stations with translators brand with only the translator frequency instead of the AM frequency

 

[michael hagerty]

KNX, Los Angeles is currently only mentioning its FM frequency (97.1). The AM, which signed on in 1921, picked up the FM simulcast in December of 2021.

 

[radiofan2023]

WBBM does it too with mentioning 106.9. The only time I've heard 780 mentioned is on the TOH legal ID.