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Revisiting an old Dab thread...

Y

Yeziknoradio

There was an older thread discussing the failure of DAB in Canada.
Here's one of the many radio ads that aired

----> http://www.youtube.com/watch?v=VWbLlvWkwP8

Considering good people like Gilbert Godfrey don't come cheap, I think you can rule out radio ads as part of the failure.
(they must have spent a pretty penny trying to get the word out!)

Perhaps instead of radio ads, they should have teamed up with radio stations to give several DAB radios away for free. That would have been smarter.
Heck, instead of using the voice of a famous person, why not use the voice of various local radio announcers in each market to let people know what they think of DAB? Wouldn't that have been cheaper...and smarter?
 
I remember trying to find a DAB radio on-line when it was being pushed in Canada. I figured that there ought to be some listenable signals on this side of the border if the price wasn't too steep. Couldn't find one anywhere - even on the sites of the major retailers in the Great White North.
 
For most people, it is easier and cheaper to just listen to distant signals on the Internet, than it is to purchase a new radio. As I understand it, something like 57% of American homes have broadband and well over 80% have access to it if they want to get it. I don't know anyone who has High Speed Internet, just so they can listen to out of market stations, although I'm sure there are a few out there. Those who do listen on line usually consider it a bonus that comes along with other reasons for getting the Internet service. I guess a lot of people simply don't care, and find that listening to local signals on the analog radio(s) they already own, is sufficient.
 
DAB in Canada was killed by United States' refusal to go along with the plan. 90% of North America's population lives in the USA, so what incentive was there for consumer electronics manufacturers to make special radios just for Canada when that's not where the vast majority of the profit is? For that reason alone it never had a chance no matter how effective the marketing could have been.
 
Who's "Gilbert Godfrey"? One of those trendy young AFLAC Duck impersonators or something?
 
Theater of My Mind said:
DAB in Canada was killed by United States' refusal to go along with the plan. 90% of North America's population lives in the USA, so what incentive was there for consumer electronics manufacturers to make special radios just for Canada when that's not where the vast majority of the profit is? For that reason alone it never had a chance no matter how effective the marketing could have been.
Click to expand...

DAB is also used in Europe, and market penetration in Great Britain recently reached 15%. Electronics manufacturers are already providing product. If the programming was there, DAB might have worked in Canada. Mostly, people weren't interested because good old analog radio suits their needs just fine, or they listen on-line.
 
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