Eric Rhoads, who graced us with direct sales of an Insignia portable knockoff sprayed red and dubbed "Mighty Red," wants everyone to line up for a repeat fleecing by HD Radio. In an e-mail blast titled "Let's Re-Launch HD Radio," Rhoads opines that all we have to do is call HD something else/different and append the superlative "NEW!!!" to it - then - just like THAT! Radio will presumably have a cool new success to crow about!
ABSOLUTELY!! GREAT freakin' idea, Eric!!!
We can cross-market HD in all kinds of categories!! Think of HD, factory-standard in your new Segway scooter - sold nationwide at every neighborhood Bricklin-Yugo dealership!! HD can be part of an interior-appointment package including little cupholder trays for Olestra potato chips and New Coke! HD branding can be applied to a whole new line of fanny-packs and cellphone holsters, etc. It'll be like the return of.....DISCO!!!
Ahem.... :
"With all due respect....." Meaning, not much - this is the kind of "thinking" that put the radio industry into a seven-year jackpot, doing such productive things as HD Radio and blowing millions on a paranoid lawsuit over satellite radio. "Re-launch HD Radio?" I see. Let's try once again to foist an unparalleled market failure on the public and try to sell the idea that THIS time, it's somehow different. "We just didn't discover the right lies last time...."
We can cross-market HD in all kinds of categories!! Think of HD, factory-standard in your new Segway scooter - sold nationwide at every neighborhood Bricklin-Yugo dealership!! HD can be part of an interior-appointment package including little cupholder trays for Olestra potato chips and New Coke! HD branding can be applied to a whole new line of fanny-packs and cellphone holsters, etc. It'll be like the return of.....DISCO!!!
Ahem.... :
"With all due respect....." Meaning, not much - this is the kind of "thinking" that put the radio industry into a seven-year jackpot, doing such productive things as HD Radio and blowing millions on a paranoid lawsuit over satellite radio. "Re-launch HD Radio?" I see. Let's try once again to foist an unparalleled market failure on the public and try to sell the idea that THIS time, it's somehow different. "We just didn't discover the right lies last time...."