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Rhodes-Hannity Update

Not to take sides here, and if this was buried in a reply I missed, sorry to repost. From http://www.airamericaradio.com/press

NEW YORK – January 13, 2005 – Air America Radio announced today that its flagship station, WLIB 1190 AM made impressive gains according to the Arbitron Fall 2005 Survey. WLIB successfully increased its P12+ AQH Sum-Fall by 23 percent (27,800 to 34,300). The announcement was made by Vice President/General Manager of WLIB 1190 AM Scott Elberg.

Randi Rhodes, host of “The Randi Rhodes Show,” beat WABC’s Sean Hannity in New York with a 3.3 share to Hannity’s 3.0 share in the Men 25-54 demographic (3-7 p.m.). In addition, Rhodes beats Hannity in the Men 25-54 (3-6 p.m.) demographic, receiving a 3.3. share to Hannity’s 2.9. Randi saw great success overall in the Fall 2005 book, with a 22% increase in P12+ AQH (50,100 to 60,900), a 6% increase in A25-54 AQH (32,900 to 34,900)and an impressive 59% increase with Men 25-54 (17,800 to 28,300).

“The Al Franken Show” also showed strong signs of growth according to the Arbitron Fall 2005 Survey. For Persons 12+ he increased his AQH by 56%(47,700 to 74, 600); increased his share from a 1.4 to a 2.3; and increased his TSL by 53%. In the key demographic 25-54 “The Al Franken Show” increased its AQH by 36%(32,600 to 44,400) and also went from a 1.7 share to a 2.4; the show’s TSL received a 32% increase.

Al Franken beat WOR’s Bill O’Reilly’s AQH/Share and TSL with P12+, A25-54 and M25-54 for his overall show and for their shared hour. 12n-3pm, Al achieved a 2.4 Share with A25-54, where O’Reilly’s affiliate WOR-AM achieved only a 0.8. With Men 25-54, WLIB also outperforms WOR with a 4.0 Share vs. WOR’s 0.4 Share. During the overlapping hour of 2pm-3pm, Franken reaches a 2.3 share with Persons 12+ where O’Reilly earns a 2.1. With Adults 25-54, Franken again has a 2.3 share, O’Reilly only a 0.8. Franken also defeated O’Reilly in TSL and Cume, with 1hr higher A25-54 TSL, nearly double A25-54 Cume (74400 vs 38400), and more than twice O’Reilly’s TSL and Cume with Men 25-54.

Franken also had 1 hour higher TSL than Rush Limbaugh’s show heard on WABC with P12+ and 1 hour 45m higher TSL than Rush with A25-54.

“Our fall success is due in large part to the hard work and efforts of our entire organization,” said Elberg. “Our exclusive place in the NY radio market has allowed us to reach an audience that has been underserved. I’m confident that we will continue to grow as we serve our audience and continue to deliver results for our growing number of advertisers. “


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