That was already done back when 98.9 first came on the airwaves as 99x. People apparently complained but nothing was done about it. You can pick of the station near the Douglas/Carroll county line in eastern Villa Rica. In Douglasville, 98.9 (Atlanta) begins to be primary. Post Rd area tends to be the spot where the two signals go at it with each other if you will.
The station is very popular in Carrollton. Go to any local store or flea market there in Carrollton and the station is being played everywhere. For the longest time, it was commercial free. This is a classic hits/pop station vs The River which is classic hits/rock.