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Rhythmic AC - Not goin down the drain like the Rhythmic Oldies format now is it?

I

icycool7227

Do you think the new rhythmic AC format will be unsuccessful like the rhythmic oldies format was? I'd also like to know why that format died exactly. I actually like this rhythmic AC format and think it will be successful. I certainly like Whoopi in the morning although she doesn't talk that much.
 
Re: Rhythmic AC - Not goin down the drain like the Rhythmic Oldies format now is

It depends how big/fresh of a playlist.

The Rhythmic Oldies stations grew way stale fast. Rhythmic AC tends to play currents, or at least a few currents even if it is gold-based.

Keep the playlist near 800-1000 and add at least a few currents every few months.
 
You're exactly right...Rhythmic Oldies died because of the small playlists that most stations attempted. Of course the burnout factor will be high if the playlist is only about 300 songs or so. Cincinnati's Mojo 94.9 did it right. Still play Disco and Funk but add more Motown and some pop tunes from the era that fit into the playlist. Mojo had an active playlist of 500+ songs and managed to sound pretty fresh. And also...it didn't die without assistance in the form of a $5 Million Susquehanna Cash Grab...Mojo went out on top. The format can be done right but it has to be programmed to the needs of its local listeners...not a cookie-cutter, one-size-fits-all playlist coming from San Antonio...if you catch my drift.
 
My prediction is that most Rhythmic ACs will not have the explosive first and second books that Jammin' Oldies stations had last decade. At the same time Rhythmic AC might last longer than JO because they play some currents/recurrents to keep things fresh.

One concern would be the ratings of some of the pre-existing rhythmic ACs, stations that have been in the format before it became trendy such as KFMK/Austin and KSYU/Albuquerque. Those stations don't have good ratings, although they may have poor signals?
 
Re: Rhythmic AC - Not goin down the drain like the Rhythmic Oldies format now is

So did radio JUST discover this format? It's been around for years. WNEW in New York has been Rhythmic AC since 2004, in addition to other radio stations, but it's like radio is just now picking up on it.
 
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