only1moore said:
I'm surprised that KZHZ has managed to tap into the 18-34 demos and make a impact. However, there are other players in town who would to jump at a chance to grab those numbers. OTOH lets not forget Citadel (soon to be part of Cumulus), and, if they jump back into the fray, Clear Channel, who would do anything to protect KKDM.
Clear Channel killed the format once before. They do have the frequency that The Beat was on they they could use as KPTL has been struggling for years, but would they flip it? If the Citadel/Cumulus deal ends up falling through, Citiadel could do it but I don't think the most of current listeners of KZHZ would tolerate a Rhythmic programmed the Cumulus way. Very recurrent/gold heavy and a smaller playlist of currents. Saga is not known for CHR and they have no Rhythmics in the portfolio but they do have that translator. It was interesting to see in their Facebook page that whoever is updating it is telling listeners to start contacting other radio groups in Des Moines, except Clear Channel, to ask if they would consider picking up the format. Another possibilty is someone buying one of the IPRs translator once they redeploy their resources and eliminate the duplication as IPR will have quite a bit of it in Des Moines.