I personally like 92.5, as it is a unique format that's hard to find in certain places. With the recent debut of Kiss, I wondered if the R.O. format would work in a city like Miami. After all, it is largely Hispanic (which appears to who Magic is targeting), it has good billing (I assume on this one), and has a wide-spanning playlist. Also, in certain cities like Chicago, New York, Cleveland, Birmingham or Kansas City that have had Rhythmic/Urban Oldies stations in the past, would it work in those areas today? After all, Radio One brought the format back to Charlotte, St. Louis and Dallas.
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Rhythmic Oldies format: Will it work in Miami?
- Thread starter ksradiogeek
- Start date
G
Groove1670
Guest
Rhythmic Oldies has never been executed properly in Miami, and thus has failed several times.
MIA had decent numbers when it started. They decided to add mainstream 80's and 90's titles, numbers fell. Now it has morphed into a pop/rhythmic AC format.
It was probably more of a revenue issue.
Art's show is great. It is better suited for mentioned markets on the west coast.
MIA had decent numbers when it started. They decided to add mainstream 80's and 90's titles, numbers fell. Now it has morphed into a pop/rhythmic AC format.
It was probably more of a revenue issue.
Art's show is great. It is better suited for mentioned markets on the west coast.
I don't think I've ever heard of him. He's been in the business for a long time I'm assuming? And how does the format keep doing gangbusters on the West Coast? Right demos and such?musiconradio.com said:
Correction: I've heard of him, just haven't listened to his show before.
ksradiogeek said:
Art pretty much created the "oldies but goodies" brand. Look at http://en.wikipedia.org/wiki/Art_Laboe. He's a SoCal institurion spanning over 40 years.
KHHT, Hot 92.3 in LA, has recently been hovering around 6th in 25-54, which is very good.
But the format is not necessarily a West Coast thing... in the context we are discussing it is more of a SoCal thing with tentacles out to places like Fresno where there is a significant second generation and beyond Hispanic population.
G
Groove1670
Guest
For those who are looking for a show that drifts away from those tightly research playlists. This is the show for you.
Mr. Art sounds great. I enjoy his show.
We still have a set of his Oldies LP's in our library.
His promotions company was pitching the "oldies but goodies" trivia game that we gave away on air.
I have a full set of the Original albums on CD (Note: I think they never did a Volume 13 (Bad luck?)
Probably one of the best compilations of all time.
Mr. Art sounds great. I enjoy his show.
We still have a set of his Oldies LP's in our library.
His promotions company was pitching the "oldies but goodies" trivia game that we gave away on air.
I have a full set of the Original albums on CD (Note: I think they never did a Volume 13 (Bad luck?)
Probably one of the best compilations of all time.
musiconradio.com said:
I think if you research those tunes against the target audience core, they will do just fine.
93.9 MIA was by far in my opinion one of the best Rhythmic stations in the country.....three years ago.
They had a real good thing going until they just went nuts and started adding boring slow hits and melded into "Miami's feel good variety".......it was decent but towards the end they just dropped the 70s and really demolished it into a repeat a song station until they finally killed it. Now it's 90s till now with a predictable overplayed 7 katy perry songs in a row station not even worth the money spent on the electric for the transmitter type station
But man when it first started i couldn't stop listening. They had the best selection of Miami's famous freestyle 80s and 90s type hits and it was freaking awesome. Sad they killed it
But it was never the Rhythmic Oldies format from what I remember....they did play modern hits and correct me if i'm wrong David but wasn't MIA CC's first Rhythmic station?
They had a real good thing going until they just went nuts and started adding boring slow hits and melded into "Miami's feel good variety".......it was decent but towards the end they just dropped the 70s and really demolished it into a repeat a song station until they finally killed it. Now it's 90s till now with a predictable overplayed 7 katy perry songs in a row station not even worth the money spent on the electric for the transmitter type station
But man when it first started i couldn't stop listening. They had the best selection of Miami's famous freestyle 80s and 90s type hits and it was freaking awesome. Sad they killed it
But it was never the Rhythmic Oldies format from what I remember....they did play modern hits and correct me if i'm wrong David but wasn't MIA CC's first Rhythmic station?
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