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Rhythmic Radio on Columbia

Let me focus my reply. The answer is no, not successfully; financially or otherwise. If you wanted to take down WNOK, there are some strategies and ways to successfully do it. Rhythmic sure ain't it, unless you have lots of money and time.
 
I would think that the best way to take down WNOK is to change the format of a station and make it a live CHR format. I would think that a station that might be somewhat struggling to find its niche. I thought that maybe 94.3 or even 92.1 would have been good candidates. I could not see another Clear Channel station trying to bring them down.
 
Lhsh. That's one. Frontal attack may work given that WNOK is hemmed into mostly talk in two dayparts.

All rhythmic would do is reallocate shares among the already existing players. CHuRban would have worked in 1991 as a strategy, but not now.

(sarcastically) How about Classic Hits? People like pop/rock from the 1970's and 1980's and there doesn't seem to be ANYONE playing that music around here.
 
Doesn't 98.5 play classic hits (former "oldies")? I haven't heard them lately, but if they're classic hits, they should be 70s heavy and mixing in some early-mid 80s.
 
Yes. I was being sarcastic. At least 5 stations share a Classic Hits core, some skew older/younger/softer, all have artists/titles in common with each other (think a huge Venn Diagram):

WTCB (softer/pop/some rock/70's/80's)
WOMG (pop/60's/70's/80's)
WNNQ (pop/rock/70's/80's)
WMFX (rock/70's/80's)
WLTY (pop/rock/70's/core 80's)

OMG stays really pop. The core seems to be centered around 72-77 (pre-disco). I think I recall hearing some 60's tracks, but post-Motown. The 1980's are slowly creeping in.
 
I really couldn't see any "groovin'" stations making it to Cola. Maybe a CHR with a bump in the rhythmic direction, but not full-blown Movin', or Groove, or whatever they're calling it these days. There are just too many people grabbing for that pie...

Not to change the topic, but what Columbia could use is one of those "Gen-X" stations or straight-up alternative to give 93.5 a run for its money! Besides 96.7, there isn't much playing of 90's rock around there. If I had a few million to blow, I'd put WXRY on a full-blown class A. Columbia seems like it's more of a AAA town than Charleston or Hilton Head where it has basically blown up.

Or maybe talk on FM...lots of rimshots and class A's you can put a mono signal on and cover the town respectably.

Radio-X
(Who had a fantastic time last night pulling in several Columbia FM stations (the class A ones) here in Beaufort County...I get Orlando FM's more frequently!!)
 
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