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Rhythmic V. mainstream CHR

B

bobdavcav

I don't understand where the line is. Here's KUBE, rhythmic contemporary from Seattle.
Nelly - Ride Wit' Me
Drake and Lil' Wane - The Motto
Kid Cudi - Day N Night
Mariah Carey - Shake It Off
Wiz Callifa - No Sleep
Jason Derulo - It Girl
Drake and Rihanna - Take Care
Big Shawn and Chris Brown - My Last
David Guetta and Nicki Minaj - Turn Me On
New Boys - Back Seat
Seems as if that list was a little more hip hop than I've heard them before, sometimes they lean so CHR I can't tell the difference. Here's KQMV, rhythmic-leaning CHR from the same market,
Katy Perry - Part of Me
Trey Songz and Nicki Minaj
Addelle - Set Fire to the Rain
Pitbull - Give Me Everything
Gym Class Heros Feat. Adam Levine - Stereo Hearts
Jessie J - Domino
Pitbull F Chris Brown - International Love
Nicki Minaj - Starships
Rihanna - All of the Lights
Katy Perry - The One That Got Away
Gym Class Heros - Ass Back Home
Now here's KFAT, rhythmic contemporary from Ankorage, AK
Usher - Climax
Addelle - Set Fire to the Rain
Nelly - Just A Dream
Baby Bash - Cyclone feat. T-Paine
Katy Perry - Part of Me
B.O.B. - So Good
Calvin Harris - Feel So Close
Outasight - Tonight Is the Night
The Wanted - Glad You Came
Addelle - Someone Like You
Now that was rhythmic CHR from Ankorage, now let's move to the other side of the country, KHKS in Dallas will be our last station.
The Wanted - Glad You Came
Nicki Minaj - Starships
David Guetta - Without You
Kelly Clarkson - Stronger
Rihanna and Drake - Take Care
Taio Cruz - Dynamite
Fun - We Are Young
Calvin Harris - Feel So Close
Katy Perry - Last Friday Night
Flo Rida - Wild One
 
Last night on KMVA Phoenix:

11:57 PM "LIGHTS (FERNANDO GARIBAY REMIX)" - ELLIE GOULDING
11:53 PM "INTERNATIONAL LOVE" - PITBULL FT. CHRIS BROWN
11:49 PM "STRONGER (WHAT DOESN'T KILL" - KELLY CLARKSON
11:41 PM "LEVELS" - AVICII
11:37 PM "WE FOUND LOVE" - RIHANNA
11:33 PM "SOMEBODY THAT I USED TO KNOW" - GOTYE
11:30 PM "SEXY CHICK" - DAVID GUETTA
11:27 PM "FEEL SO CLOSE" - CALVIN HARRIS
11:23 PM "RUMOUR HAS IT" - ADELE
11:19 PM "DJ GOT US FALLING IN LOVE" - USHER
11:10 PM "ASS BACK HOME" - GYM CLASS HEROES
11:06 PM "TILL THE WORLD ENDS" - BRITNEY SPEARS
11:02 PM "TAKE CARE" - DRAKE F/ RIHANNA
10:58 PM "* WHAT MAKES YOU BEAUTIFUL" - ONE DIRECTION
10:55 PM "PLEASE DON'T GO" - MIKE POSNER
10:52 PM "GLAD YOU CAME" - THE WANTED
10:49 PM "TURN ME ON" - DAVID GUETTA FT. NICKI MINAJ
10:39 PM "WILD ONES" - FLO RIDA FT. SIA
10:35 PM "STRONGER (WHAT DOESN'T KILL" - KELLY CLARKSON
10:32 PM "JUST CAN'T GET ENOUGH" - BLACK EYED PEAS
10:27 PM "SET FIRE TO THE RAIN" - ADELE
10:24 PM "WE FOUND LOVE" - RIHANNA
10:21 PM "* TONIGHT IS THE NIGHT" - OUTASIGHT
10:17 PM "PARTY ROCK ANTHEM" - LMFAO
10:09 PM "YOUNG, WILD, & FREE" - WHIZ KHALIFA FT. SNOOP DOGG
10:06 PM "* WE RUN THE NIGHT" - HAVANA BROWN FT. PITBULL
10:02 PM "FEEL SO CLOSE" - CALVIN HARRIS
9:58 PM "TAKE OVER CONTROL" - AFROJACK
9:55 PM "* BROKENHEARTED" - KARMIN
9:51 PM "ASS BACK HOME" - GYM CLASS HEROES
9:47 PM "PART OF ME" - KATY PERRY
9:37 PM "* TURN UP THE MUSIC" - CHRIS BROWN
9:34 PM "LEVELS" - AVICII
9:29 PM "SOMEBODY THAT I USED TO KNOW" - GOTYE
9:26 PM "TURN ME ON" - DAVID GUETTA FT. NICKI MINAJ
9:22 PM "IN THE DARK" - DEV
9:19 PM "STRONGER (WHAT DOESN'T KILL" - KELLY CLARKSON
9:09 PM "DOWN ON ME" - JEREMIAH FT. 50 CENT
9:06 PM "INTERNATIONAL LOVE" - PITBULL FT. CHRIS BROWN
9:02 PM "WE FOUND LOVE" - RIHANNA
8:58 PM "* WE ARE YOUNG" - FUN
8:54 PM "WILD ONES" - FLO RIDA FT. SIA
8:51 PM "FEEL SO CLOSE" - CALVIN HARRIS
8:47 PM "GLAD YOU CAME" - THE WANTED
8:37 PM "E.T." - KATY PERRY FT. KNAYE WEST
8:34 PM "ASS BACK HOME" - GYM CLASS HEROES
8:30 PM "IT WILL RAIN" - BRUNO MARS
8:25 PM "TAKE CARE" - DRAKE F/ RIHANNA
8:22 PM "MR. SAXOBEAT" - ALEXANDRA STAN
8:19 PM "TURN ME ON" - DAVID GUETTA FT. NICKI MINAJ
8:10 PM "SET FIRE TO THE RAIN" - ADELE
8:06 PM "* NAKED" - DEV FT. TPAIN
8:02 PM "STRONGER (WHAT DOESN'T KILL" - KELLY CLARKSON
7:58 PM "* I CAN ONLY IMAGINE" - DAVID GUETTA FT. CHRIS BROWN
 
bobdavcav said:
I don't understand where the line is.
Click to expand...

Advertising is easier if you bill yourself as mainstream CHR rather than "Rhythmic", so you've got a lot of stations pretty close to the Rhythmic chart reporting as Mainstream CHR

I think "the line" is more a case of how you want to bill/market yourself, rather than what you play
 
Ok, makes sense with KQMV and KHKS, both being rhythmic-leaning CHRs. However, I don't get KUBE and KFAT. KUBE bills themselves as hits and Hip-Hop, and during PE sometimes it's on in the weight room, and it's almost a mainstream CHR. Then there's KFAT, seeming to present itself as a mainstream CHR, even though it reports as rhythmic.
 
KUBE is an Urban-leaning Rhythmic like WAJZ/Albany or WPGC/Washington, IIRC? Some Rhythmics lean closer to Urban, others to Mainstream CHR, and probably a few towards Rhythmic AC :)

Edit: WAJZ/Albany playlist sample:
DAVID GUETTA - Without You f/Usher 23.3.2012 11:06am
DRAKE - The Motto f/Lil Wayne 23.3.2012 11:09am
LOVERANCE - Up! f/50 Cent 23.3.2012 11:17am
FAT JOE - Another Round f/Chris Brown 23.3.2012 11:22am
DEV - In The Dark 23.3.2012 11:25am
TYGA - Rack City 23.3.2012 11:29am
DRAKE - Take Care f/Rihanna 23.3.2012 11:37am
WAKA FLOCKA FLAME - No Hands f/Roscoe Dash & Wale 23.3.2012 11:41am
CHRIS BROWN - Turn Up The Music 23.3.2012 11:45am
J. COLE - Can't Get Enough f/Trey Songz 23.3.2012 11:53am
 
But even mainstream CHR sounds real close to rhythmic these days, especially when you consider that there's very little rock product for the format to choose from.
 
Wired and PST bear little or no resemblence in except that PST will sprinkly Rock into their playlist. Wired has more emphasis on Rhythmetic.

In this case
PST is the Mainstream CHR
Wired is the Rythmetic CHR
 
The rock product is out there, but Hot AC has essentially replaced Top 40 in numerous markets as the true mass-appeal format out there given the latter's obssession with BPM.
 
Marv-L.A. said:
but Hot AC has essentially replaced Top 40 in numerous markets as the true mass-appeal format out there given the latter's obssession with BPM.
Click to expand...

Many Hot A/Cs have musically moved closer to CHR/Pop over the past couple of years. What tends to differentiate them from the CHRs are the amount of Golds and Recurrents (though some Hot ACs are very current-based), the lack of Hip Hop titles, how late they are at adding the Rhythmic/Pop hits, and the amount of Adult/Rock records they play that generate little interest for most CHRs
Meanwhile CHR is as mass appeal as ever based on the ratings, and, more importantly, the cume generated by these stations.
 
the golden boy said:
especially when you consider that there's very little rock product for the format to choose from.
Click to expand...

I really don't buy that - there's plenty of rock product to choose from (look at the WIXX playlist) - stations are just choosing not to play it
 
I assure you, there is more rock product then any other. It's just not "CHR-POP" enough.
 
It's coming back, look at Fun - We Are Young and the new one from One Direction, which I haven't heard in a couple days, but I've been listening to AC lately, having just discovered the most awesome station out there since KLSY died in 2002. Although I do like AC and all, what is currently CHR is probably what I remember 30 years from now.
 
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