I was probably 10 or 11 during the height of RI 104's popularity. I remember sitting next to the radio, literally, for hours waiting to record a song I liked on cassette. As a result I can STILL remember all of the advertisers from the station at that time! I think for the same reason we can all still remember the advertisers who were on 6, 10 & 12 on TV in the 80's. It used to be so easy to get a message out to customers effectively, now it is just so fragmented.