kbradio said:
They do a cluster sell with their sister station WGNA(Rating 9). Buy so much time on WGNA get this much time free on Buzz 105.7 (Rating 2).
As much as I know about the biz, ratings (in general) have always baffled me. Never
once have
I been involved in radio ratings... or been given a diary or whatever they use these days. Who are these people anyway?? Why is it that the majority of those chosen to participate seem to favor country music? Are these people chosen because of demographics they fall into, or is it completely random? --- which if not the latter, might explain why the same stations are
always on top! To me it just seems odd that if it's totally random, that in 1 book, WAJZ might be higher, then in another, it might be WTRY or WFLY. To live and die by ratings has always seemed like more a scam than anything else... especially to stations like The Buzz whom you must imagine is listened to by thousands who'll never have the chance to make their habits heard.
Not to beat a dead horse.......... but one more analogy is the dying smooth jazz format, which 104.9 used to be. That format has an extremely loyal audience. But again, it would seem that most of those involved in filling out diaries, never listened to it... but those that did (and screamed & yelled when the plug was pulled) weren't given the chance to participate.
Can anyone explain? (then i'll shut-up) :-X
