Re: Give Me Control of WRKO for 6 Months and....
I don't know if Rush still pays or barters out his syndication but the affiliates really need to join forces and read Rush the riot act. Rush has become a bore. As I wrote above he is totallly predictable on any issue you can name. If you a preaching to the choir that's ok but chances are you won't get many new choir members and you always need new voices. Rush use to be vital and funny and he is neither anymore. Haven't seen an hour by hour breakdown of Rush's ratings here and elsewhere but I bet he is pulling down the quarter hour share of many of his affiliates. That is why I would confront him as an affiliate group; not drop him but he is pulling people away from WRKO just when they MUST build their mid-day audience. Even Michael "Weiner" Savage might be exciting in Rush's time slot. He should would shake up the daytime Boston audience.
But, hey, I am not getting paid for these pearls of wisdom. So, I will stop here. ;-)
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> > I was always taught that the "clock" and the entire
> > programming shedule had to be designed to keep and build
> an
> > audience. Too many commercial breaks and not enough talk
> and
> > calls and you'd lose you listeners. In addition, the
> > day-parts should be designed to build an audience to peak
> > afternoon drive. Eventually, RKO did that when they had
> Gene
> > Burns and Jerry Williams. Now, with so much syndication [
> > Rush in this case] and you lose control.
> >
> > Give me WRKO with the power to change for 6 months to a
> year
> > and I would have it back in shape.
>
> Parklane....sounds good....HOWEVER,
>
> There is never a shortage of 'ideas'.....but there is
> sometimes a shortage of money in the budget.
>
> We can talk here about how we would program a station, but
> the perwson who HAS the job has to program with the budgets
> he has...not the budget he would like to have. (credit to
> Donald Rumsfeld.)
>
> In order to replace Rush....you need money to hire a new
> host. You also have to concede that your competitor is
> going to pick it up.)
>
> Ideas abound. Money for the ideas is sometimes what holds
> back the ideas.
>
I don't know if Rush still pays or barters out his syndication but the affiliates really need to join forces and read Rush the riot act. Rush has become a bore. As I wrote above he is totallly predictable on any issue you can name. If you a preaching to the choir that's ok but chances are you won't get many new choir members and you always need new voices. Rush use to be vital and funny and he is neither anymore. Haven't seen an hour by hour breakdown of Rush's ratings here and elsewhere but I bet he is pulling down the quarter hour share of many of his affiliates. That is why I would confront him as an affiliate group; not drop him but he is pulling people away from WRKO just when they MUST build their mid-day audience. Even Michael "Weiner" Savage might be exciting in Rush's time slot. He should would shake up the daytime Boston audience.
But, hey, I am not getting paid for these pearls of wisdom. So, I will stop here. ;-)
----------------------------------------------------------------------------------------------------------------------------------------------------------------
> > I was always taught that the "clock" and the entire
> > programming shedule had to be designed to keep and build
> an
> > audience. Too many commercial breaks and not enough talk
> and
> > calls and you'd lose you listeners. In addition, the
> > day-parts should be designed to build an audience to peak
> > afternoon drive. Eventually, RKO did that when they had
> Gene
> > Burns and Jerry Williams. Now, with so much syndication [
> > Rush in this case] and you lose control.
> >
> > Give me WRKO with the power to change for 6 months to a
> year
> > and I would have it back in shape.
>
> Parklane....sounds good....HOWEVER,
>
> There is never a shortage of 'ideas'.....but there is
> sometimes a shortage of money in the budget.
>
> We can talk here about how we would program a station, but
> the perwson who HAS the job has to program with the budgets
> he has...not the budget he would like to have. (credit to
> Donald Rumsfeld.)
>
> In order to replace Rush....you need money to hire a new
> host. You also have to concede that your competitor is
> going to pick it up.)
>
> Ideas abound. Money for the ideas is sometimes what holds
> back the ideas.
>