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richmond ratings

J

jetskikid

Guest
Anyone surprised by the great book the new 98.9 liberty had? What happened to q94? They are way down to a 3.7 from a 5.3!
 
> Anyone surprised by the great book the new 98.9 liberty had?
> What happened to q94? They are way down to a 3.7 from a
> 5.3!
>
Everyone went to Liberty.<P ID="signature">______________
Tidewater MediaZone</P>
 
> Anyone surprised by the great book the new 98.9 liberty had?
> What happened to q94? They are way down to a 3.7 from a
> 5.3!
>
I figured they'd have to at least show up but I am kinda suprised that 98.9 got such high rating in their first book ever! Congrats to them! I've said it all along, if 98.9 took what they have, added some talented on-air personalities and did some great promotions they could be a pretty tough act to follow.

Q94? It's a sad story especially for those of us who remember that station in it's heyday. Maybe if they dropped CHR, kept the Q94 name and counter-programmed against Liberty it would breathe new life into The Q? I think 106.5 is probably taking a big part, if not most of the audience who might listen to Q if The Beat didn't exist.

Personally I'd like to see WRXL go back to classic rock and let Y101 have the alternative/new rock crowd. CC could bring the same style of programming and delivery to XL from their Charlotte, NC station WRFX 99.7 The Fox. If they did I think they'd blow The Planet away.

Just some off-the-wall thoughts of mine. What does everybody else think?

GRB
 
> I figured they'd have to at least show up but I am kinda
> suprised that 98.9 got such high rating in their first book
> ever! Congrats to them! I've said it all along, if 98.9 took
> what they have, added some talented on-air personalities and
> did some great promotions they could be a pretty tough act
> to follow.

I tend to agree with you, but why fix what ain't broke? Liberty is their highest rated station in the first book (I wouldn't be suprised if it's over a 5 share by May) without any jocks. I think MainLine won't be dumping loads of money into Liberty...probably wouldn't get them much more sales-wise.

> Q94? It's a sad story especially for those of us who
> remember that station in it's heyday. Maybe if they dropped
> CHR, kept the Q94 name and counter-programmed against
> Liberty it would breathe new life into The Q? I think 106.5
> is probably taking a big part, if not most of the audience
> who might listen to Q if The Beat didn't exist.

With CHR being so urban driven, I think the Beat is trashing Q's audience, which is now limited to the 13 year-old girls in the Chesterfield Town Center food court.

> Personally I'd like to see WRXL go back to classic rock and
> let Y101 have the alternative/new rock crowd. CC could
> bring the same style of programming and delivery to XL from
> their Charlotte, NC station WRFX 99.7 The Fox. If they did I
> think they'd blow The Planet away.

You bring up a decent point...I wonder if 102.1 would have billed higher with pure classic rock? I think they would be in deep sh...poo these days, with Liberty and Planet to fight against.

I just cant help but wonder (as I have for about 3 1/2 years now) which one is gonna blink? X or Y? The number of markets this size with two alt rockers is small...plus, they're fighting over a 6 percent share!

IMO, I would love to see 102.1 become something a la 96 Rock in Raleigh. They have the formula down right for rock, I heard GNR, Staind, The Refreshments, Elvis Costello, No Doubt, and the Deftones in less than 30 minutes...WOW!

Then again, if it ain't really broke, why fix it?

Radio-X <P ID="signature">______________
"Raindrops on Roses
Happy Disney Animals
This make my parts hurt." -Fight Club</P>
 
I am not sure how much audience 106the beat or 92.1 is taking from q94. Both are Urban stations and are very Urban oriented. Q94 and the two urbans don't play any of the same music as q94 plays very little hip hop. The only way for q94 to compete I think is going CHR/rhythmic

> > I figured they'd have to at least show up but I am kinda
> > suprised that 98.9 got such high rating in their first
> book
> > ever! Congrats to them! I've said it all along, if 98.9
> took
> > what they have, added some talented on-air personalities
> and
> > did some great promotions they could be a pretty tough act
>
> > to follow.
>
> I tend to agree with you, but why fix what ain't broke?
> Liberty is their highest rated station in the first book (I
> wouldn't be suprised if it's over a 5 share by May) without
> any jocks. I think MainLine won't be dumping loads of money
> into Liberty...probably wouldn't get them much more
> sales-wise.
>
> > Q94? It's a sad story especially for those of us who
> > remember that station in it's heyday. Maybe if they
> dropped
> > CHR, kept the Q94 name and counter-programmed against
> > Liberty it would breathe new life into The Q? I think
> 106.5
> > is probably taking a big part, if not most of the audience
>
> > who might listen to Q if The Beat didn't exist.
>
> With CHR being so urban driven, I think the Beat is trashing
> Q's audience, which is now limited to the 13 year-old girls
> in the Chesterfield Town Center food court.
>
> > Personally I'd like to see WRXL go back to classic rock
> and
> > let Y101 have the alternative/new rock crowd. CC could
> > bring the same style of programming and delivery to XL
> from
> > their Charlotte, NC station WRFX 99.7 The Fox. If they did
> I
> > think they'd blow The Planet away.
>
> You bring up a decent point...I wonder if 102.1 would have
> billed higher with pure classic rock? I think they would be
> in deep sh...poo these days, with Liberty and Planet to
> fight against.
>
> I just cant help but wonder (as I have for about 3 1/2 years
> now) which one is gonna blink? X or Y? The number of markets
> this size with two alt rockers is small...plus, they're
> fighting over a 6 percent share!
>
> IMO, I would love to see 102.1 become something a la 96 Rock
> in Raleigh. They have the formula down right for rock, I
> heard GNR, Staind, The Refreshments, Elvis Costello, No
> Doubt, and the Deftones in less than 30 minutes...WOW!
>
> Then again, if it ain't really broke, why fix it?
>
> Radio-X
>
 
> I am not sure how much audience 106the beat or 92.1 is
> taking from q94. Both are Urban stations and are very Urban
> oriented. Q94 and the two urbans don't play any of the same
> music as q94 plays very little hip hop. The only way for q94
> to compete I think is going CHR/rhythmic

CHR/Rhythmic would be a good move for Q, the only thing is that it would then be more of a direct competitor with The Beat, and being that they're sister stations in the same market that probably wouldn't happen but you just never know. The new PD at Q has his work cut out for him.
 
> I tend to agree with you, but why fix what ain't broke?
> Liberty is their highest rated station in the first book (I
> wouldn't be suprised if it's over a 5 share by May) without
> any jocks. I think MainLine won't be dumping loads of money
> into Liberty...probably wouldn't get them much more
> sales-wise.

Very true and also very likely to be since that sort of thing tends to be the way things are done in radio these days. I truly believe that the reason Lite 98 consistantly does so well is because of their personalities. They actually "talk to" their listeners rather than read liner cards. With that thought in mind, Liberty already has the music that listeners like, if they added some agressive on-air talent Lite 98 could be in for a run for the money.


> I just cant help but wonder (as I have for about 3 1/2 years
> now) which one is gonna blink? X or Y? The number of markets
> this size with two alt rockers is small...plus, they're
> fighting over a 6 percent share!
>
> IMO, I would love to see 102.1 become something a la 96 Rock
> in Raleigh. They have the formula down right for rock, I
> heard GNR, Staind, The Refreshments, Elvis Costello, No
> Doubt, and the Deftones in less than 30 minutes...WOW!

Not a bad idea indeed! Even if 102.1 leaned more in the way of Classic/New Rock such as WROV in Roanoke or even 98 Rock in Harrisonburg does (both CC stations as we know) they'd gain simply by being a different choice on the dial.
 
> Anyone surprised by the great book the new 98.9 liberty had?
> What happened to q94? They are way down to a 3.7 from a
> 5.3!
>

Jets, as to what happened with Liberty, well lets sit and wait to see down the road what's next for them. Some stations start off hot and burn fast for being the new flavor of the month. Others build on it and stay with promise and increased ratings. If they build on it and improve on their ratings, they will become a mainstay in Richmond's radio scene. If it's just the flavor of the month, it will be seen in a year or so in the ratings.

Q94 is suffering a sad fate. It's called dammed if you do, dammed if you don't. If they go CHR/Rythmic, they end up with a battle heads on with 106.5 The Beat. If they don't, they stay with the stagnet ratings. Liberty I am thinking had something to do with Q's drop. The adults that were listening to Q94's flashback friday(and those who loved the 90's as well), found a station where they could relive that life down the dial. Why should they deal with ignorance on Q94(including a fraud called the Q zoo that makes John Boy and Billy look smart) when they can relive their music on Liberty.

Do I think Liberty can send other stations reeling, yes. One major example is the Planet. All Liberty will need is a morning show that can knock off two guys who are a two trick pony, Nascar and someone acting stupid. Planet has already felt the effects of sending out Dick Hungate, now let's see what happens if Liberty has a morning show with signs of life in it that is local.

Do I think that Lite98 is in danger, no. Mix103.7 however can say hello to the cellar for ratings, they are going to head there FAST!
 
LIBERTY- i really dig the variety hits concept and want to see it work everywhere...i'm not impressed with liberty...variety HITS is till HITS...my opinion is that any station playing HITS should sound busy and energetic...with some weeding out of stiffs and adding some more quality "wow" tracks, fresher production and compelling personalities in the drive times i think liberty is a keeper..otherwise, its gonna be a sad imitation of a "jack"/"sam" clone...aka flavor of the month

Q94- a sad fate indeed...i hate to see it...i'm 44 and a local, so naturally had an on again/off again relationship with Q from preteens to mid 30's...i just grew out of what has become today's top 40 music... with Q's heritage as the hit music station, it would be so awesome to see them bust out as the adult hit station, kind of somewhere between variety hits and hot AC...with the right sound and music mix and that killer signal it might just work....except it would be back to damned if you do/don't, in respect to the possible impact on Lite's numbers

as someone mentioned elsewhere...wouldn't want to be in Q's pd's shoes


JB&B- God how i despise that show..and I'm a fringe dwelling redneck..don't know too many of my fringe dwelling redneck neighbors that listen to them either...who listens to that dreck?

MIX 1037 SOFT AND CONTEMPORARY AND VOTED NUMBER ONE FOR THE MOST MUSIC WHILE YOU WORK- the worst station ever to grace the richmond fm dial...i wish the brainiacs over at cox would have moved Y101's format over to this stick a long time ago, at least they would have a chance of competing with the X...my opinion, Y101 is the best station in town, even though 15% of the music they play is irritating to my old ears..they have a local vibe but still sound slick and professional...unfortunately on that weak stick...and is it just my old ears or does the X really have the most god awful grating sound processing in the state?

LITE 98- agreed...in no trouble at all...fits this market perfectly...if they could get rush and hannity to dj a set here and there we would see numbers to rival WABC circa 1968!! <lol>

Any opinions on K95vs WOLF...mOLDIES1073...BEATvsPOWER...?

Lets get it started...

> > Anyone surprised by the great book the new 98.9 liberty
> had?
> > What happened to q94? They are way down to a 3.7 from a
> > 5.3!
> >
>
> Jets, as to what happened with Liberty, well lets sit and
> wait to see down the road what's next for them. Some
> stations start off hot and burn fast for being the new
> flavor of the month. Others build on it and stay with
> promise and increased ratings. If they build on it and
> improve on their ratings, they will become a mainstay in
> Richmond's radio scene. If it's just the flavor of the
> month, it will be seen in a year or so in the ratings.
>
> Q94 is suffering a sad fate. It's called dammed if you do,
> dammed if you don't. If they go CHR/Rythmic, they end up
> with a battle heads on with 106.5 The Beat. If they don't,
> they stay with the stagnet ratings. Liberty I am thinking
> had something to do with Q's drop. The adults that were
> listening to Q94's flashback friday(and those who loved the
> 90's as well), found a station where they could relive that
> life down the dial. Why should they deal with ignorance on
> Q94(including a fraud called the Q zoo that makes John Boy
> and Billy look smart) when they can relive their music on
> Liberty.
>
> Do I think Liberty can send other stations reeling, yes. One
> major example is the Planet. All Liberty will need is a
> morning show that can knock off two guys who are a two trick
> pony, Nascar and someone acting stupid. Planet has already
> felt the effects of sending out Dick Hungate, now let's see
> what happens if Liberty has a morning show with signs of
> life in it that is local.
>
> Do I think that Lite98 is in danger, no. Mix103.7 however
> can say hello to the cellar for ratings, they are going to
> head there FAST!
>
 
The Richmond market does not need another AC or Variety Hits station. We have three, lite 98, Liberty, and Mix103.7.Which all play a lot of the same lite favorites from back in the day. If q94 went AC or HOT AC I think that would be a bad move. Richmond needs a CHR/Rhythmic like z104 in Norfolk or HOT995 in DC. If they went that way, Q94 would not really go up against 106.5 because 106.5 is urban and they play, id say 65% R&B anyway.
 
>
> MIX 1037 SOFT AND CONTEMPORARY AND VOTED NUMBER ONE FOR THE
> MOST MUSIC WHILE YOU WORK- the worst station ever to grace
> the richmond fm dial...

Hey, gotta agree with you. And if they were voted number one anything, it must have been one of those elections held in some South American bannana republican with lots of palms greased.

The MIX music doesn't rotate very well, their imaging is poor, they could have hired their jocks at that Labor Ready on Broad Street downtown and their morning show-----I'm starting to get a weak stomach and can go no further. It ain't a pretty situation.

I hear the same PD has been over at MIX for close to ten years, not because he has a clue but because he'll readily implment what the Cox suits want.
 
> LIBERTY- i really dig the variety hits concept and want to
> see it work everywhere...i'm not impressed with
> liberty...variety HITS is till HITS...my opinion is that any
> station playing HITS should sound busy and energetic...with
> some weeding out of stiffs and adding some more quality
> "wow" tracks, fresher production and compelling
> personalities in the drive times i think liberty is a
> keeper..otherwise, its gonna be a sad imitation of a
> "jack"/"sam" clone...aka flavor of the month
>
> Q94- a sad fate indeed...i hate to see it...i'm 44 and a
> local, so naturally had an on again/off again relationship
> with Q from preteens to mid 30's...i just grew out of what
> has become today's top 40 music... with Q's heritage as the
> hit music station, it would be so awesome to see them bust
> out as the adult hit station, kind of somewhere between
> variety hits and hot AC...with the right sound and music mix
> and that killer signal it might just work....except it would
> be back to damned if you do/don't, in respect to the
> possible impact on Lite's numbers
>
> as someone mentioned elsewhere...wouldn't want to be in Q's
> pd's shoes
>
>
> JB&B- God how i despise that show..and I'm a fringe dwelling
> redneck..don't know too many of my fringe dwelling redneck
> neighbors that listen to them either...who listens to that
> dreck?
>
> MIX 1037 SOFT AND CONTEMPORARY AND VOTED NUMBER ONE FOR THE
> MOST MUSIC WHILE YOU WORK- the worst station ever to grace
> the richmond fm dial...i wish the brainiacs over at cox
> would have moved Y101's format over to this stick a long
> time ago, at least they would have a chance of competing
> with the X...my opinion, Y101 is the best station in town,
> even though 15% of the music they play is irritating to my
> old ears..they have a local vibe but still sound slick and
> professional...unfortunately on that weak stick...and is it
> just my old ears or does the X really have the most god
> awful grating sound processing in the state?
>
> LITE 98- agreed...in no trouble at all...fits this market
> perfectly...if they could get rush and hannity to dj a set
> here and there we would see numbers to rival WABC circa
> 1968!!
>
> Any opinions on K95vs WOLF...mOLDIES1073...BEATvsPOWER...?
>
> Lets get it started...

Hi Red. Let me start with saying that Liberty STILL NEEDS A LOT OF WORK when it comes to music. Add in the 60's-90's 1 hit wonders that disappeared from sight as well as 70-80's alt recurrents that have been missing in action since the days of WVGO pre stern. I credit WVGO, WVMX and WRXL in my teenage years for getting me away from Q94 and the music of the mall mentality. Got to the point where I gave up on them TOTALLY in the 90s.

K95 vs Wolf: K95 hands down wins that battle, unless you like your country mixed with southern rock, in which case, it heads over to the wolf. If mainline WANTED to get any good juice in the wolf, they would need to get a move to another frequency that covers the area. 93.1 is a bad signal to use for a station with a format that could have K95 and the planet get some part of worry.

Oldies is doing ok, for a oldies station. That being said they need to drop the 70's and also the airplay of Kokomo by the Beach Boys. Change it up to just 50's and 60's oldies. The 70's are being represented now by Liberty.

Beat VS Power: It's sad to see Russ Parr have to stoop to ghetto brand humor just because his competitors in other markets are doing it. He hasn't gone down to the level of Star and Buc Wild.....yet. I see Beat beating power in the end though because of Power sticking to just Hip Hop now.

Is a 31(turns 32 tomorrow) fringe dwelling redneck but to this day can't see the Planet surviving now. JB&B being the two trick pony and Hungate being fired, just not a good situation there.

Hannity and Rush will stay on WRVA in their time slots. Rush, I still think is what is holding up the ratings for WRVA. I could be wrong, but then again the ratings USED to be number 1-2 for WRVA when they were in their heyday, now it's a struggle to be in the top 5.

I wouldn't want to be in Q94's PD shoes unless I get calls from Wicker, Bodine, Dietz and Hamiliton saying they would come back to bring in the REAL Q ZOO. Until then, I would just stick to stay out of there.
 
> Hey, gotta agree with you. And if they were voted number
> one anything, it must have been one of those elections held
> in some South American bannana republican with lots of palms
> greased.
>
> The MIX music doesn't rotate very well, their imaging is
> poor, they could have hired their jocks at that Labor Ready
> on Broad Street downtown and their morning show-----I'm
> starting to get a weak stomach and can go no further. It
> ain't a pretty situation.
>
> I hear the same PD has been over at MIX for close to ten
> years, not because he has a clue but because he'll readily
> implment what the Cox suits want.
>

Close tie with worst station in Richmond history. Along side with them is the stunting Sunny 106.5 which was on the air for 2 days playing the WORST of the 70's and also TV themes, right before Cool 106.5(oldies) came on the air. Talk about your punishment for the eardrums, that did it there morning.

Mix only rotates for doctors offices that are more focused on hurting the patients worse. It's painful and more uneasy than getting blood drawn with a large needle.
 
> The Richmond market does not need another AC or Variety Hits
> station. We have three, lite 98, Liberty, and Mix103.7.Which
> all play a lot of the same lite favorites from back in the
> day. If q94 went AC or HOT AC I think that would be a bad
> move. Richmond needs a CHR/Rhythmic like z104 in Norfolk or
> HOT995 in DC. If they went that way, Q94 would not really go
> up against 106.5 because 106.5 is urban and they play, id
> say 65% R&B anyway.
>

Jets, Q94 was a rythmic type CHR before they changed back to CHR hit driven top 40 in 2004. What killed that idea was Power and the Beat. People outside of the food courts at area malls didn't want to hear Jay-Z followed by No Doubt. Now what is killing them is Liberty, which has taken the older Q listeners away, leaving them with the Food Court teenagers. Q is going to struggle with the older listeners gone and the younger ones in drones going to Power and the Beat. Q might have to go to HotAC to get some of the older listeners back. Regular AC though won't happen, Lite98 OWNS that neck of the woods hands down.
 
> > LIBERTY- i really dig the variety hits concept and want to
>
> > see it work everywhere...i'm not impressed with
> > liberty...variety HITS is till HITS...my opinion is that
> any
> > station playing HITS should sound busy and
> energetic...with
> > some weeding out of stiffs and adding some more quality
> > "wow" tracks, fresher production and compelling
> > personalities in the drive times i think liberty is a
> > keeper..otherwise, its gonna be a sad imitation of a
> > "jack"/"sam" clone...aka flavor of the month
> >
> > Q94- a sad fate indeed...i hate to see it...i'm 44 and a
> > local, so naturally had an on again/off again relationship
>
> > with Q from preteens to mid 30's...i just grew out of what
>
> > has become today's top 40 music... with Q's heritage as
> the
> > hit music station, it would be so awesome to see them bust
>
> > out as the adult hit station, kind of somewhere between
> > variety hits and hot AC...with the right sound and music
> mix
> > and that killer signal it might just work....except it
> would
> > be back to damned if you do/don't, in respect to the
> > possible impact on Lite's numbers
> >
> > as someone mentioned elsewhere...wouldn't want to be in
> Q's
> > pd's shoes
> >
> >
> > JB&B- God how i despise that show..and I'm a fringe
> dwelling
> > redneck..don't know too many of my fringe dwelling redneck
>
> > neighbors that listen to them either...who listens to that
>
> > dreck?
> >
> > MIX 1037 SOFT AND CONTEMPORARY AND VOTED NUMBER ONE FOR
> THE
> > MOST MUSIC WHILE YOU WORK- the worst station ever to grace
>
> > the richmond fm dial...i wish the brainiacs over at cox
> > would have moved Y101's format over to this stick a long
> > time ago, at least they would have a chance of competing
> > with the X...my opinion, Y101 is the best station in town,
>
> > even though 15% of the music they play is irritating to my
>
> > old ears..they have a local vibe but still sound slick and
>
> > professional...unfortunately on that weak stick...and is
> it
> > just my old ears or does the X really have the most god
> > awful grating sound processing in the state?
> >
> > LITE 98- agreed...in no trouble at all...fits this market
> > perfectly...if they could get rush and hannity to dj a set
>
> > here and there we would see numbers to rival WABC circa
> > 1968!!
> >
> > Any opinions on K95vs WOLF...mOLDIES1073...BEATvsPOWER...?
>
> >
> > Lets get it started...
>
> Hi Red. Let me start with saying that Liberty STILL NEEDS A
> LOT OF WORK when it comes to music. Add in the 60's-90's 1
> hit wonders that disappeared from sight as well as 70-80's
> alt recurrents that have been missing in action since the
> days of WVGO pre stern. I credit WVGO, WVMX and WRXL in my
> teenage years for getting me away from Q94 and the music of
> the mall mentality. Got to the point where I gave up on them
> TOTALLY in the 90s.
>
> K95 vs Wolf: K95 hands down wins that battle, unless you
> like your country mixed with southern rock, in which case,
> it heads over to the wolf. If mainline WANTED to get any
> good juice in the wolf, they would need to get a move to
> another frequency that covers the area. 93.1 is a bad signal
> to use for a station with a format that could have K95 and
> the planet get some part of worry.
>
> Oldies is doing ok, for a oldies station. That being said
> they need to drop the 70's and also the airplay of Kokomo by
> the Beach Boys. Change it up to just 50's and 60's oldies.
> The 70's are being represented now by Liberty.
>
> Beat VS Power: It's sad to see Russ Parr have to stoop to
> ghetto brand humor just because his competitors in other
> markets are doing it. He hasn't gone down to the level of
> Star and Buc Wild.....yet. I see Beat beating power in the
> end though because of Power sticking to just Hip Hop now.
>
> Is a 31(turns 32 tomorrow) fringe dwelling redneck but to
> this day can't see the Planet surviving now. JB&B being the
> two trick pony and Hungate being fired, just not a good
> situation there.
>
> Hannity and Rush will stay on WRVA in their time slots.
> Rush, I still think is what is holding up the ratings for
> WRVA. I could be wrong, but then again the ratings USED to
> be number 1-2 for WRVA when they were in their heyday, now
> it's a struggle to be in the top 5.
>
> I wouldn't want to be in Q94's PD shoes unless I get calls
> from Wicker, Bodine, Dietz and Hamiliton saying they would
> come back to bring in the REAL Q ZOO. Until then, I would
> just stick to stay out of there.

1) CHR seems to dying in most markets although Tampa and NYC are major exceptions.

2) When WRVA was consistently #1 , it was Richmond's soft AC station at least dayparts with personalities who talked to the listener. WTVR has taken its place. BIll Bevins is the baby boomers Alden Aaroe. It's that simple.
>
 
Hi Audio, as for Bill Bevins being this generations Alden Aaroe, on that you and I do agree on that. No matter if we just got hit with a major storm of major effects or it's the perfect sunny day, Bill rings in the mornings just like Alden did back in the day.

CHR here has been dead for years, I credit that for a movement towards more urban music, even out in the suburbs. I can remember when rap first came out Q94, it was played after 6pm and even then, it was NOT something with a label. Now, however rap is played whenever and whereever. The one thing that kills Q in the ratings, besides a horrible airstaff is WBTJ, their sister station down the hall. Before the Beat, they had a war with Power92, Y101 and XL102 for the youth ratings. Since the Beat though, the ratings have PLUNGED. They had a spurt, when they went to mainstream CHR(less hip hop, more pop and rock), but with Liberty, it looks like those ratings have taken a hit.

As for the next book, I am thinking it will stay about the same, assuming that liberty stays jockless.

<P ID="signature">______________
Quoth the raven.....Nevermore</P>
 
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