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Rick out at WKDF

Rick got the ax today. Another one bites the dust! So lets see KDF is looking for a morning person,morning sidekick, afternoon person, night person, music director AND a program director! Did I miss anything? Who is running the ship?
 
I never had the chance to listen to Rick on KDF whenever I was passing thru, so I can't really comment on his show. All I know is that he has an A/C background. I did see him onstage at the Kenny Chesney LP Field concert on 7-5. He seemed out of place. Sounded like an easy listening jock. What was his morning show like?
 
Ok. Rick was an experiment that just didn't work out. He never really fit in (and I'm not talking about the size of his ego). With all of the well documented turmoil in the building, its amazing that the Arbitron numbers are still ok. The listener just doesn't care, or know about any of the "inside" stuff.

So, lets review.

1. Music - Remember that one of the best country programmers in the country is still in the building.. He may not have time to do the day to day.. But the recent change in music tells me that he DOES pay attention.
2. Becca - Solid as a rock. Even though she should take credit for a part of the demise of the former PD. Her shift is as solid as ever and the listener doesn't know\care about the other.
3. Ron Wallace - Solid fill-in replacement. Ron was a little shaky at first, but has settled in and is NOT offensive and will NOT turn off listeners. Given a chance could possibly do well given the familiarity of his voice alone.
4. Darlas Rai - the WKDF web site has her as 7-mid. I would assume that this is temporary until they get a PD, but I can't imagine any PD with half a brain taking her out of nights. given a chance I think that she could pull the night numbers that no one else appears to want.

So, Where does that leave them? Mornings, thats the same place that they have been for years. needing a morning show. What I find amazing is that with all of the "happenings" at WKDF and The Wolf, that WSIX is not pulling ahead. If either of the "other two" could get their stuff together, I think that WSIX would have problems.

That's just my two cents!
 
IndustryObsrvr said:
Ok. Rick was an experiment that just didn't work out. He never really fit in.

4. Darlas Rai - the WKDF web site has her as 7-mid. I would assume that this is temporary until they get a PD, but I can't imagine any PD with half a brain taking her out of nights. given a chance I think that she could pull the night numbers that no one else appears to want.
 
IndustryObsrvr said:
Ok. Rick was an experiment that just didn't work out. He never really fit in.

4. Darlas Rai - the WKDF web site has her as 7-mid. I would assume that this is temporary until they get a PD, but I can't imagine any PD with half a brain taking her out of nights. given a chance I think that she could pull the night numbers that no one else appears to want.

Oookay, let's try that again.

The thinking about bringing in Rick was a bit high concept: Since the Wolf was doing well as a country version of Mix, why not bring in Mix's most recent morning guy since he's available, and we'll see if we can't get some of the Wolf's audience to come over because Rick's here. Didn't happen. KDF needs a true country radio morning show to be as successful as they'd like to be. They really need someone with an already recognizable name in Music City, someone who can really pull in listeners and then lead the listeners to settle in and listen on a daily basis. Is there anyone still wanting to do morning drive radio and available that would be such a personality?

I once heard Darlas away the station tell someone who asked her that she didn't want a full-time radio gig on a regular basis, she prefers weekend and fill-in work. But maybe she said that because the gig she had at the time was weekend and fill-in work.

On the other hand, I've wondered why Citadel doesn't make KDF the flagship for its ABC GAC Nights program. Or does this market require that KDF be more straightforwardly local than a network show produced locally in order to be able to compete at nights?
 
I've just read an Inside Radio report that a new round of layoffs is possible at Citadel. Apparently "they're 'looking at even more opportunities' to trim the payroll." Maybe that's what's going on at KDF.
 
Citadel management is out of their minds. What is this? How to wreck radio profits in 500 days or less?

Jet, I have never had the pleasure of playing the first Country song on the radio, rather more Top 40/ CHR, a little
AC and some real Classic Rock, so forgive me for scratching my head on this. Are you suggesting that even in 2008
we still need a morning show full of redneck sounding morons to identify with the listeners and get ratings?
I SERIOUSLY hope and pray this city has progressed well beyond the hayseed sells mentality.

There are obviously various reasons why Rick didn't work on KDF, but I hope that he was to "polished, professional
or classy" for the listener is not what someone at KDF is thinking or the "research" seems to admit. Am in misreading
what happened?
 
Tibbs2 said:
Are you suggesting that even in 2008 we still need a morning show full of redneck sounding morons to identify with the listeners and get ratings? I SERIOUSLY hope and pray this city has progressed well beyond the hayseed sells mentality.

I said "country", not "redneck" or "hayseed". I'd say Foxx tried it "hayseed" and Mayfield tried it "redneck" -- and neither had staying power in recent history.

One of the most important things about a building a successful morning show, IMHO, is to be able to develop a following, a "community of the airwaves," if you will. A host or hosts have to make listeners feel welcome or like they are part of a group tuning in. Listeners enjoy going to work or school and talking about what they heard on the radio with others that heard it as well. In 2008, that's how the "identifying with" part of it still works.
 
jetfli said:
Tibbs2 said:
Are you suggesting that even in 2008 we still need a morning show full of redneck sounding morons to identify with the listeners and get ratings? I SERIOUSLY hope and pray this city has progressed well beyond the hayseed sells mentality.

I said "country", not "redneck" or "hayseed". I'd say Foxx tried it "hayseed" and Mayfield tried it "redneck" -- and neither had staying power in recent history.

One of the most important things about a building a successful morning show, IMHO, is to be able to develop a following, a "community of the airwaves," if you will. A host or hosts have to make listeners feel welcome or like they are part of a group tuning in. Listeners enjoy going to work or school and talking about what they heard on the radio with others that heard it as well. In 2008, that's how the "identifying with" part of it still works.



Mayfield's neck is red?
 
Carl P is over. I never listened to him when he was live, but I've heard airchecks, and he's not entertaining. Eddie Foxx may not have had the listeners he deserved, and you may think his "hayseed" approach was not acceptable, and it may not be for every market. But he held his own in Nashville, and when I spun the dial, the only thing entertaining in this market at that time was Eddie Foxx. The chemistry between he and Lisa Manning could not be touched. Nothing bad about Lisa or Dean Warfield, but I don't think they have what Eddie and Lisa had.
 
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