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Rick Siuta Passing

B

Brian_J

Some of you guys may remember Rick Siuta, who was sales manager at WPhD back in the '80s. I heard from my old friend Don Ernst that Rick passed away from throat cancer on Sunday.

Arrangement information can be found on The Buffalo News site.

Rick was one of a kind. I can't tell you how many times I got a production order for "The Woodshed" or "Shadracks" at 5PM on Friday that said "Boogie, booze, and broads. 60 seconds. Make it good. Runs tonight starting at 6." That was it as far as copy went...

RIP, Rick. Prayers go out to the family.
 
I worked with Suita at WEBR for awhile and we spent a good deal of quality time at the Anchor Bar (after hours of course).

He was a good guy.....sorry to hear about it.
 
Rick Suita was a one of a kind guy who had a passion for radio sales and making the sale. He had a unique sense of humor and a strong right arm that, during a WGR vs. QFM97 media softball league game at Houghton Park, threw WGR's Shane out at first base from deep in the hole behind third base to seal a win for the upstart rock station "in the back of the building." We may have worked for the same company, but back in the day, the WGR v. QFM97 softball game was like the Bills v. Dolphins game.

It's funny what you remember about people, especially after their passing. So many of us wrote about the passing of Jack Armstrong, that it seems only right to remember sales guys like Rick who were every bit as colorful and just as good when it came to selling the product and collecting the check. The guy believed in radio and loved "the game." He was a salesman and sales manager at QFM97 when I worked with him.

Many who read this board knew or worked with Rick, either at QFM97 during the Taft days or WPHD during the Bob Howard era. Still, there are many who don't know Rick. He wasn't a wallflower, that's for sure! Many of people who talked about him today at work had a funny or interesting "Rick Siuta story."

May he rest in peace.
 
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