gr8oldies said:
I don't know about later years, but in the 80s often the magazine came with a premium...the latest 45, or once the book "Fast Times at Ridgemont High".
Oh, man - you just hit my memory spot. It's possible I sold that package to the advertiser - either the publisher or the studio. You say it was the book, but it might have been the VHS. Either me, HM, JG or BO - maybe even DK (not likely ;<). Those who knew, know the initials. We did a bunch of that premium stuff in the mid-'80s. Had a hell of a good sales staff (no offense to the most recent folks). It was a big deal to get your product in the hands of the most important programmers in the US.
But the big commission check came when we sold one to the entire data base under "R&R Promotions." "Honey, we're eatin' out tonight!"
We'd package the insert with an ad (or several) then the advertiser would also pay for the additional postage and shrink wrap. Some went just to reporters in a certain format(s), some to all reporters.
HM sold a bunch to the studios, I did a few, too ("Blue Velvet" for sure). A new video release was big bux and he was connected - still is and probably lurking around the corner here somewhere...
The idea was, the jox would pass it around and talk abut it on air. We would also work out promotions with the stations. Get a thousand copies and guarantee them like 15 of the top 50 markets for a weekend giveaway. Our reporters (as has been mentioned) would do almost anything for R&R. It's hard to imagine how huge the newspaper was back then.
We didn't just report radio, in many ways we ran it.
Those days passed with decreased record sales, delivery methods, no budgets and, of course, the advent of the 'net.
Thanks for the memory, gr8oldies.