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RIP Sunny 103.5

101tm

101tm

At some point this week, Sunny 103.5 (WZSN) Greenwood ceased broadcasting its AC format and the religious GNN Radio aka Good News Network out of Augusta took over. GNN is on a handful of stations around, including their flagship WLPE in Augusta, 95.3 in Columbia, 96.7 in Westminster/western upstate SC.

GNN also purchased 1090/102.7 WCZZ which had been urban AC “Magic 102.7” but I am unsure what’s going on there right now. I expect they’ll put their Spanish “Radio Amistad” on there.

WZSN was one of the Lakelands’ last commercial secular radio stations, with only WZLA 92.9’s country format and 1450/98.5 WCRS’s eclectic format remaining. 1590 in Abbeville has been under multiple STA’s for the past decade and barely broadcasting, 94.1/now 105.1 has been His Radio for over a decade now. 91.9 briefly played oldies but is now 80s/90s CCM from His Radio. The WLMA mess and its subsequent license cancellation has been over 10 years now. Not much left except for the Augusta and upstate signals that make it there if you don’t want religious music.
 
1590 was a turd pile back when I ran it 2006 to 2008 .. i struggled with technical issues and that market is very hard to make any money in.
 
I hate to lose Sunny. It was a weak signal for me but it was creeping up my list of choices after losing Earth and Magic. Do you guys follow national radio enough to know if other markets have been ravaged as badly as the Upstate?
 
Kevin_28 said:
I hate to lose Sunny. It was a weak signal for me but it was creeping up my list of choices after losing Earth and Magic. Do you guys follow national radio enough to know if other markets have been ravaged as badly as the Upstate?
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Not in such a short period of time. I enjoy going to Columbia and Charlotte which have much more variety on the FM dial. The only upstate stations I care for anymore are X98.5, sometimes WROQ and sometimes The Fan. The Lake sounds like a watered down version of WROQ compared to its sister station in Charlotte. What makes the upstate losses bad is we lost Awesome 99.5, Earth, then Magic in a year span going from a lot of to few adult pop music stations.
 
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